About Marshal Yuhua: A Sonorous Life of Storms and Rainbows
Self-employment means that workers mainly rely on their own capital, resources, information, technology, experience and other factors to establish their own businesses. , solve the employment problem. Next, I will sort out for you all the information about Marshal Yuhua: A Sonorous Life of Storm, Rain and Rainbow. It is for reference only. I hope it can help you!
At the end of May 2003, Yuhua Cloth Industry Group held an exhibition and order fair with the theme of "Innovation, Taste, Personality, Fashion" at Shenzhen Pengnian Hotel, Shenzhen Major clothing brand companies came to place orders one after another. President Chen Yu of Yuhua Cloth Industry Group, a well-known company in China's textile and clothing industry, visited the site and unexpectedly became a popular target. However, in his busy work schedule, Mr. Chen Yu still found time to accept an exclusive interview with the reporter.
When I first met Mr. Chen Yu, I was surprised by how young and fashionable he was. Although he was wearing casual clothes, his mousse-colored hair exuded a sense of fashion in his bones, and his youthful and energetic face made him look more like a popular star from Hong Kong and Taiwan. The only difference is that his gentle eyes are shining with wisdom and keenness that have been experienced in the market.
Mr. Chen is very talkative, and his arduous entrepreneurial past, which has been covered in dusty years, is full of legend and "story" in his eloquent narration. But what shocked me was not just the battles of wits and courage, but what was revealed from them about how the Chinese businessmen who dared to be the first to eat crabs changed their destiny and became rich during the tumultuous years of China's reform and opening up. An exciting piece of history.
Heroes come from young men
Chen Yu’s hometown is in a very poor mountain village in Sichuan. “Having food to eat” is the strongest belief of young Chen Yu. In order to realize this belief, he had to end his junior high school studies prematurely and come to help his father who was doing fabric wholesale business in Luzhou, Sichuan.
Children of poor people become rich early. This sentence is most appropriate for Chen Yu. In the winter of 1985, Chen Yu, who was only 15 years old, secretly boarded a train from Luzhou, Sichuan, carrying a huge sum of money alone, and set off from Luzhou, Sichuan, to the Tianjin facial tissue factory to purchase goods. That was the first time that Chen Yu traveled far away in his life.
Finally, I endured hunger and cold and went to Tianjin. I found out about the scarf factory and found the supply and marketing section chief of the factory. Seeing the childish look on his face, which was only a little over 1.5 meters tall, the well-informed head of the supply and marketing section of the scarf factory couldn't help but be surprised. He said that originally this product had been fully underwritten by others. Seeing that you are a good kid, I will sell you a bucketful of trucks. Unexpectedly, what stunned him was that without saying a word, Chen Yu took off his thick sweater layer by layer, removed the tightly sewn pouch from his underwear, and took out a huge money order with a face value of 300,000 yuan.
"Just buy a truck!" Chen Yu's tone was so unquestionable.
I bought the goods, but transportation is also a headache. At that time, there were no direct trucks from Tianjin to Luzhou, Sichuan. With the assistance of the supply and marketing section chief, Chen Yu first pulled the goods to Zhengzhou through a shipping company in Tianjin, and then boarded the train from Zhengzhou and transported it back to Luzhou. The road from Tianjin to Zhengzhou is not peaceful. Car thugs and road bullies often appear. For safety reasons, Chen Yu held an iron rod alone and leaned on the back of the truck to secure the goods.
The successful start gave Chen Yu the confidence to enter the market. This typical incident gave Chen Yu a legendary aura, and was often cited by his family to teach future generations to strive for progress.
Since then, Chen Yu has taken the lead and become his father’s right-hand man in business. After traveling around for many years, eating and drinking has become his daily routine. Once, he stayed up for several days and nights to buy a batch of goods from other places. As soon as he came back in the morning, his father told him in the evening that the goods were sold out and he had to buy another batch immediately. That day happened to be Chen Yu's birthday, and he embarked on the journey again with tears in his eyes. Looking back now, Chen Yu said that he could understand his father's mood at that time. He was afraid of poverty.
Three stepped relocations established the momentum for take-off
In the early spring of 1991, the weather was extremely cold, as if winter had not yet passed. Chen Yu's family braved the severe cold and moved out of Sichuan and settled in Xiqiao, a suburb of Guangzhou. Later facts proved that this relocation plan was indeed very strategic and courageous. In less than a year in Xiqiao, they had easily earned the total amount of money they had earned in 10 years of hard work in Sichuan.
At the end of 1991, Chen Yu’s family made their way from Xiqiao to the Chaoshan Plain, known as Zoulu on the seaside, and set up camp in the Puning Liusha Cloth Market, which was famous at home and abroad at the time.
The unaccompanied Chen Yu family opened a stall in Puning Liusha Fabric Market, where local businessmen gathered, and became the only businessmen there who spoke Mandarin. For this reason, their identity once became a hot topic of speculation and discussion among local people. Everyone thought that this family might have a good background.
Because they are from the Mainland, Chen Yu and the others are more familiar with the needs of Mainland consumers than the locals. With their hard work and hard work, their business is booming. The chivalrous Chen Yu also made many warm-hearted friends in the local area.
In fact, it is not an easy task to truly gain a foothold in the unfamiliar quicksand. Chen Yu intuitively told him that the quicksand environment was destined to not be a place for long-term development. So, in 1992, he came to Guangzhou alone, opened Yuhua Cloth Company, and started a new journey in his career.
In one year, Guangzhou Yuhua Fabric Company has emerged in the "medium and large" fabric market where there are many strong players, and has become a bright pearl that has attracted much attention. Chen Yu arranged the business in Guangzhou, and then rushed into Hong Kong, which was at the forefront of contact with overseas markets, and opened a cloth shop specializing in Korean fabrics. In Hong Kong, Chen Yu came into contact with a well-known foreign fabric brand for the first time and learned a lot of modern business management knowledge that was of great benefit. Deeply inspired, Chen Yu began to promote this business philosophy to domestic business. Yuhua Fabric Industry Its popularity and reputation are increasing day by day, and its market coverage continues to increase.
In 1995, China Textile City had just emerged, and Chen Yu captured new business opportunities. Keqiao, Shaoxing, left Chen Yu’s pioneering footprints. One year later, Shaoxing Yuhua Cloth Co., Ltd. was born. Yuhua people began to develop towards a comprehensive operation integrating development, design, production and sales.
Just after the Spring Festival in 1997, the quicksand that had always been bustling with traffic suddenly became deserted, like a shooting star that had lost its former glory. Chen Yu's family realized the strategic shift for the third time and started their third business venture in Shaoxing until its climax.
If we say that from Sichuan to Xiqiao, Guangdong, and then from Xiqiao to Puning Liusha, these two strategic shifts allowed Yuhua Cloth Industry Group to quickly complete the accumulation of original capital, from Puning Liusha to Shaoxing Keqiao's third strategic transfer opened up a new pattern of rapid modernization and development of Yuhua Cloth Industry Kingdom.
Determined to build Yuhua’s century-old brand
In 2000, Chen Yu officially took over the heavy responsibility from his father’s shoulders and took charge of Yuhua Group.
As Marshal Yuhua, Chen Yu has no trace of the arrogance and arrogance of a successful young man. What is even more valuable is that the traditional virtues of the Chinese nation - unyielding in poverty and unwavering in wealth, are in Chen Yu Got a true portrayal.
What moved me during the interview with Chen Yu was his “special liking” and “unswerving determination” for fabrics. He said -
"I like the fabric industry. The happiest thing in my life is to deal with my beloved fabrics and friends in the industry. If I don't do this one day, my heart will be empty. It’s like there’s something missing. It’s no exaggeration to say that every drop of my blood is flowing with fabrics, not just fabrics, but fabrics.”
“This industry cannot tolerate even the slightest bit of pride and satisfaction. When you have such an emotion, a crisis comes. Therefore, I never dare to be careless in the slightest. I am still working on the summer version, but I have not yet made the autumn and winter version. Coming out, what fabrics will be popular in spring and summer next year is put on the agenda again. This cycle of racing against time is quite challenging.
My biggest belief is to make Yuhua a century-old store. ”
The bold words are as loud as thunder. For Yuhua’s century-old plan, Yuhua Group, under the leadership of Chen Yu, is determined to reform and practice hard. Every year, Chen Yu always visits the No. 1 fabric factory in France. Under his leadership, Yuhua Group has formed alliances with overseas textile industries and some well-known raw material manufacturers in Europe, America, Japan, and Korea, and established an information network that extends in all directions to ensure that the company can gain access to the latest trends in world fashion at the first time. , the most comprehensive information on popular fabrics. In China, it also joined forces with the China Textile University to establish the "China Textile University Yuhua Textile Research Institute" and established the Yuhua Scholarship at the school to recruit young talents from the industry to fill the company's R&D team. , and relies on the scientific research strength of the institute as a strong backing for the company to develop new products. The strong financial strength makes Yuhua Group very powerful in the development and production of new fabrics. The company develops thousands of new fabrics and trendy fabrics every year. Producing in large quantities in advance and putting them on the market as soon as possible during the season ensures the supply of popular fabrics and the monopoly on the market. This generous style often makes other peers unable to match the quality of the company.
The improvement is inseparable from the construction of a high-quality talent team. Chen Yu spends huge sums of money every year to introduce various cutting-edge management talents from home and abroad to build a humanized career development platform for employees, so that employees can feel at home in Yuhua. With a sense of achievement and success, Chen Yu has spent a lot of money on hardware construction. As early as a few years ago, Yuhua Company had fully implemented computerized offices and was the first in the domestic industry to achieve integration with the international market. In line with the standards.
In Yuhua Company, every employee knows that Mr. Chen has three principles in doing things, which are “precision, depth and detail”. Now, these three principles have become Yuhua Company. The goal of every employee's efforts. In order to implement the goal of "sustainable management", Chen Yu regards product quality and after-sales service as the company's life projects. He often personally provides business training to employees and requires regular training. The professional skills and service quality of employees are comprehensively evaluated, the fittest are eliminated, and a team with excellent technology and excellent service is carefully built. At the Zhejiang headquarters and Guangzhou company, Yuhua Group has established a quality inspection department with strong technical force to carry out quality inspection work. Divide each responsible person into responsible persons, implement layer-by-layer responsibility, and insist on solving problems in the bud during the pattern making process to ensure that the fabrics on the market are exquisite and perfect.
According to relevant investigation agencies. Data shows that the sales volume of Yuhua Cloth's women's suit fabrics and culottes fabrics ranks first in the country. Many domestic heavyweight women's clothing brands are loyal partners of Yuhua Cloth's business in recent years. Under the leadership of Chen Yu. The Yuhua Group has maintained a strong growth momentum in both domestic and export sales of its products. The company has set up branches and agencies in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Zhengzhou, Zhejiang and other places, with a marketing network all over the country. While galloping domestically, Yuhua people have also gradually opened the door to overseas markets, and obtained the self-operated import and export rights in 2001. Now they have initially established markets in Europe, the United States, Japan, South Korea, the Middle East, and Southeast Asia. And sales networks in Hong Kong, Taiwan and other countries and regions.
Nowadays, the name "Chen Yu" is well-known in China's textile and clothing industries, and is regarded as the leader of domestic high-end fabrics and the guarantee of industry confidence. And his well-prepared and modern "flagship" - Yuhua Group has become a benchmark and leading enterprise in the industry, with a reputation far and wide.
Chen Yu seems to have a "business gene" rooted in his bones, and his words often show confidence that everything is under control. With this confident belief, Yuhua's grand blueprint is turning into a beautiful reality step by step.
——Attachment:
——Personal belief: Make Yuhua a century-old store.
——Quotes: To succeed in something, you must persevere and know how to give up.
There are only three words for the pursuit of career by Yuhua people: precision, depth and detail. To succeed, we can only ask ourselves to do the best and do better in everything.
To do business, devotion and concentration are two essential elements.
This industry will never allow you to have the slightest bit of pride and satisfaction, otherwise, crisis will quietly approach you at any time.
——Background material: Yuhua Fabric Group Co., Ltd. integrates fabric design, development and sales. It is the "Chemical Fiber Textile Product R&D Center" under the National Textile Product Development Center and is also a leader in the industry. Each quarter's products are selected as "Chinese Textile Fabric Shortlisted Products". The company has set up branches in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Wenzhou, Hangzhou and other cities. It also obtained the right to operate self-operated import and export operations in 2001, and has initially established an international sales network in Europe, the Middle East, Southeast Asia and other countries.
——Yuhua Group Major Events:
In 1992, Guangdong Puning Yuhua Cloth Co., Ltd. was established; in 1994, Hong Kong Yuhua Cloth Co., Ltd. was established; in 1995, Guangzhou Yuhua Cloth Co., Ltd. was established; in 1996, Shaoxing Yuhua Cloth Co., Ltd. was established; in 1998, the "China Textile University Yuhua Textile Research Institute" was established in cooperation with China Textile University, and the Yuhua Scholarship was established at the school. In the same year The Beijing branch was established; in 1999, Yuhua Foreign Trade Company was established; in 2000, Zhejiang Yuyue Textile Co., Ltd. was established, and its headquarters moved to China Textile City, Shaoxing, Zhejiang; in 2001, Zhejiang Daqian Cloth Industry Co., Ltd. was established. ;