In today’s society, those world-famous brand LOGOs all come from the good names of their companies. Company names are not just picked out of the blue, but are the result of people racking their brains and creativity. A good company name is attractive and highly general, which can well stimulate potential customers or potential consumers. Companies or products that are popular among people and have a dominant advantage in the market all have a good name. Naming a company must comply with certain rules so that the name can attract others' attention and contain the meaning of the company. So, below, the editor has compiled twelve principles for naming your company. Come and take a look.
12 Guidelines for Naming a Company
1. There is no doubt that the company name must be legal. After the company is named, it needs to be reviewed by the industrial and commercial registration agency, and industrial and commercial enterprise registration has many requirements for the company name. Provisions: Among the general provisions in "How to Name a Company and Pass Registration Smoothly", it is easy for everyone to ignore it, but professional naming companies generally do not have problems, and company naming plans generally have 8 alternatives, which can be used by the industrial and commercial departments. Approved. Legality is the primary condition for naming a company. Although there is generally no problem, it still needs to be taken seriously.
2. The company name and brand must be unique. Newly established companies generally do not have a brand. However, once the company develops, it may quickly establish its own brand status. There are two points to note here: 1. The name of the newly established company should not be accentuated or similar to the existing company name or market brand. This is mainly because once we get involved in an infringement dispute, not only will we give others publicity in vain, but our human and financial investment will also be wasted. 2. Once the brand of a newly established company is launched, other companies in other fields may seize the opportunity. What is most important in the market? information! Second is the corporate brand. If our brand information is not unique and unique, it will be easy for others to miss out on it. This is very common in the international market.
3. There should be no ambiguity in the company name. A Japanese cake company was very happy to choose the Latin name "LAPUTA". As a result, when marketing in Portugal, the word became "Firework Girl". Who dares to use cakes that sell meat for a living. It can be seen that the same naming will still produce vastly different effects under different national conditions.
4. The newly established company should have continuity with the old company, so that consumers can have a feeling of "transferring love". For example, Procter & Gamble has launched a variety of shampoo and detergent products produced by the same company. “Shengbao Enterprise” and “Xinbao Technology” are also examples of empathy. If "Taste of Love" is followed by "Taste of the Sea" brand or company name, and "Master Kong" is followed by "Master Ma", the corporate image will last longer in the minds of the public, so it's easy to think!
5. Company names with impact Advertisers talk about "impact" all the time. Unfortunately, there are too few names with it in their names. Companies that really have an impact on customers are still a thing of yesterday. . Rule 5: Globally viable. A car named "NOVA" was discovered after landing in Spain. NOVA means "something that can't move" in Spanish. At that time, the naming staff almost burst into tears in Barcelona.
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