Abstract: What does boutique collection store mean? A boutique collection store is a collection of products that are popular among users for sale in one store. It is a large store with a unified name that brings together products from multiple brands. What do boutique collection stores sell? The product categories of boutique collection stores can cover clothing, shoes, bags, jewelry, watches, etc. 1. What does a boutique collection store mean?
A boutique collection store means a comprehensive store that brings together multiple brands and multiple types of products of the same or different styles. In the European and American retail markets, this is a common channel model. Many brands' goods flow to buyers and are eventually presented in boutique department stores.
The core competitiveness of boutique collection stores lies in the direct sales channels established with international first-line brands. The products are sold simultaneously with Europe, and the prices are synchronized with international ones. It has become a current development trend for first-tier brands to enter third-tier cities. Many people in the industry believe that the ability and vision of collection store buyers are one of the key factors for the development of collection stores in the future. How sales staff provide "housekeeping service" and how to solve the problem of "easy to buy but not easy to maintain" after sales are key to the future development of collection stores.
Boutique collection brand stores collect a variety of products that people need, which not only extends the customer's stay time and allows customers to choose products that suit them; it also shortens the time spent by customers looking for brands to choose products. time.
2. What do boutique collection stores sell?
Boutique collection stores bring together products from multiple brands in one store. The product categories can include clothing, shoes, bags, jewelry, watches, etc. Multiple varieties.
1. Multi-brand collection stores
Most of these stores cover an area of ??about 300-1,000 square meters. They mainly focus on popular clothing with distinct preferences. Between each brand There are both obviously different brand positionings and close connections. Most of the relationships between brands and stores are not leasing, but one of purchasing, agency or consignment. The right to choose the quantity and style of purchases belongs to the store.
2. Buying handmade boutique collection stores
This kind of store is generally not particularly large in area. It mainly combines multiple categories of goods belonging to the same style and multi-brand combinations. . Most of the products sold in this type of store are non-well-known high-end brand products with consistent positioning or great potential. All products can accurately describe the cultural positioning of the store, follow a consistent store style, and have a very harmonious relationship with each other. .
3. Lifestyle collection store
Lifestyle collection store is also called "LifeStyle Store" - that is, the store is positioned based on a certain lifestyle, and all products are centered around this form. combined. The product line is generally presented in a full series, including: clothing for boys and girls, accessories, shoes and bags, stationery, daily necessities, etc. Some large collection stores will also add catering, coffee, tea bars, and even galleries and hotels. and other business categories to form a truly comprehensive comprehensive lifestyle store.
4. Department store-style multi-brand store
This type of store is the epitome of the traditional department store industry, also known as "small department store", generally covering an area of ??about 1,000-5,000 square meters. Although the business model of this type of store is similar to that of the department store industry in some aspects, there are differences in the way of cooperation. For example, when a brand's store staff enters the store, it is arranged by the brand rather than the store.