Your signature name can be used. The signature name can be simplified appropriately and cannot be completely different.
1. Article 20 of the "Regulations on the Registration and Management of Enterprise Names" stipulates that "the name used in the enterprise's seal, bank account, plaque, and letterhead shall be the same as the registered enterprise name. Companies engaged in business, public affairs, etc. ***Enterprise name plaques in catering, service and other industries can be appropriately simplified, but they must be reported to the registration authority for filing.”
1. The store name should be the same as the name on the business license, and can be appropriately simplified.
For example, the business license registration is "Business is booming store at xx Road, XX District, XX City", and the store's plaque can be shortened to "Business is booming store". However, it is not allowed to change the name from "Business is booming store" to "Caiyuan Guangjin store".
2. If it is a franchise store, such as "McDangdang", "Zhou X Duck", etc., the plaques outside the store can directly use these authorized brand names. It is not necessary to use the name of the original business license for exterior decoration.
However, "the name used on the company's seal, bank account, plaque, and letterhead should be the same as the registered company name." According to the situation you described, the business license should be "Shenzhen ** Investment Management Co., Ltd. The responsible company is "Jiafu Fuqiao Foot Bath Branch", but the signboard outside the store can use the legally authorized name "Jiafu Fuqiao".
2. For a store name that has been successfully registered, the industrial and commercial department may require experience points to change the name under the following circumstances.
Article 41 of the "Enterprise Name Registration Management Regulations" stipulates that "If a registered enterprise name causes deception or misunderstanding to the public during use, or damages the legitimate rights and interests of others, it shall be deemed as Inappropriate enterprise names will be corrected. "
Extended information:
The State Administration for Industry and Commerce has recently issued the "Regulations on Prohibition and Restriction of Enterprise Names" and "Rules for Comparison of Identical and Similar Enterprise Names". Documents, weird corporate names will become a thing of the past, and it will be difficult to save a lot of publicity expenses through an unconventional company name.
1. New ideas should not be too "weird" and sentences should not be used as names
On August 24, according to relevant information from the National Enterprise Credit Information Publicity System (Hunan), in September 2016 In April 2014, a company named "Hunan E-Commerce Co., Ltd." was formally established; in April 2014, "Changsha Diaosi E-Commerce Co., Ltd." was born.
In 2015, companies such as Hunan Xinhua Blooming Brand Management Co., Ltd. and Hunan Sangenjifei Zhongnan E-Commerce Co., Ltd. successively passed the name approval of the Enterprise Registration Bureau of the Hunan Provincial Administration for Industry and Commerce.
Having a weird name seems to be a shortcut for some companies to attract attention. But in the future, entrepreneurs who want to "play new ideas" should pay attention when naming their companies: the name should not be too "weird."
The two new regulations propose that newly registered enterprises shall not apply for names containing the names of party and state leaders, older generation revolutionaries, well-known martyrs and well-known models, nor shall they apply for names containing the dross of feudal culture or violating social good Names that are fashionable or disrespectful of national customs and habits, such as "Ghost City", "Groups of Wives and Concubines", etc.
At the same time, the rules also emphasize that the font size of the company name should be composed of characters, words, or a combination thereof, and sentences, sentence groups, and paragraphs are not allowed. This means that concepts such as "Mourning Tea" and business names such as "Earn 100 Million" may not be successfully registered.
2. The number of "copycat" companies will decrease if the names are too similar.
In order to protect the famous trademark "White Rabbit", Shanghai Guanshengyuan Food Co., Ltd. registered trademarks such as "Big Black Rabbit" "Big Flower Rabbit", "Big Gray Rabbit", "Little White Rabbit" and other series of trademarks. Similar to trademark registration, registration of "copycat" company names often brings trouble to "genuine" companies.
After the promulgation of the two new regulations, in addition to not being too unconventional in naming, companies should indicate their industry or business characteristics in their names based on their main business.
In addition, the name of an enterprise shall not be similar to the name of an enterprise in the same industry that has been registered and approved by the same enterprise registration authority. Similar situations include the same name and font size, the same pronunciation of the name and font size, the same pronunciation of part of the name and font size, and the same font size. Other company names or sizes may be included by them, etc.
For example, Wanqing Real Estate Co., Ltd., Wanqing Real Estate Co., Ltd., and Wanqing Real Estate Co., Ltd.; Beijing Quanjude Co., Ltd., Beijing Quanjude Co., Ltd., and Beijing Hongquan Jude Industrial Co., Ltd. The comparison system prompts that similar company names may be disapproved.
As a result, the number of "copycat" companies registered with the mentality of "taking advantage of the popularity" and "following the famous brands" will decrease.
Reference material: Baidu Encyclopedia-Enterprise Name Registration Management Regulations