First of all, when we name it, don’t use some very common and very familiar keywords. In this way, relatively uncommon names will be easier to pass.
Reasons for failure of Taobao store name review:
1. Duplicate names:
Taobao store names cannot be duplicated. If someone has already used the name, As for the store name, you can no longer modify it, it will prompt that it is already occupied. At this time, the merchant needs to re-name the store and change other names. In addition, if you have already used the store name in the official online store, you can modify the official store name and then modify the Taobao store name.
2. Special symbols:
Illegal characters cannot appear in Taobao store names, including special symbols and prohibited keywords. If it does not meet the requirements, the platform will remind you that it is not passed, and the merchant needs to modify the store name or remove these illegal characters. Modification can only be successful after passing the review again.
3. The store name is too long:
Taobao store names have a word limit, try not to exceed 5 characters. If the store name is too long, it is not conducive for users to remember your store. During promotion, the keywords in the middle may even be omitted because the store name is too long.
4. Sensitive words:
Words such as "flagship store" and "specialty store" cannot appear in Taobao store names, let alone violate national laws and regulations. The platform will regularly clean up store names. When modifying store names, be sure to avoid these sensitive words.
Taobao is the largest online retail and business district in the Asia-Pacific region. It was founded by Alibaba Group in May 2003. Taobao is China's most popular online shopping retail platform, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products every day has exceeded 800 million, with an average of 48,000 sold every minute. items.
As of the end of 2011, Taobao's single-day transaction volume reached a peak of 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao's scale and the increase in the number of users, Taobao has also transformed from a single C2C online marketplace into a comprehensive retail district including C2C, group buying, distribution, auction and other e-commerce models. It has become one of the world's largest e-commerce trading platforms.
On March 15, 2016, it was exposed at the 315 Party that Taobao merchants were deceiving consumers such as fraudulent orders. On March 29, Alibaba Group CEO Zhang Yong clarified Taobao’s strategy for the future: communityization, contentization and local life are the three major directions.