As we all know, Huawei is one of the leaders in the field of mobile phones. We have all witnessed its achievements, and its mobile phones are also deeply loved by all of us. But there is a problem that I don’t know if you have noticed. Huawei’s English name is simply “HUAWEI”, which is the pinyin name of Huawei. It does not have a fancy English name. As we know, English names such as Tencent, Lenovo, and Midea have similar meanings to Chinese meanings, and are easy to read and remember. Why doesn't Huawei choose a unique and foreign-style English name like these companies? I think there are three reasons:
First, let’s talk about the origin of the name “HUAWEI”. When Huawei was founded in 1987, the name was arbitrary. Ren Zhengfei once said that when he was registering for a name, he saw the slogan "China has a future" on the wall and named it "Huawei". It was very casual. Right. This has a lot to do with Ren Zhengfei. He is a person who applies pragmatism to the extreme. His focus is on technology research and development and he does not spend time on choosing a name.
Secondly, in the early days of its establishment, Huawei positioned its market towards ordinary people. If you go to the high-end English name market, ordinary people will not buy it. If you use the pinyin form directly, it will not only be clear at a glance, but it will There is a feeling of being close to the people and being friendly. Later, although Huawei's first smartphone was launched, people gradually understood and remembered the HUAWEI logo, and Huawei began to go global. For foreign friends, Huawei's pronunciation is quite difficult to pronounce. Foreign friends generally pronounce it incorrectly and pronounce it as "who are we". However, as Huawei becomes stronger and stronger, it is also recognized by foreigners. Basically everyone Can pronounce standard pronunciation. This also illustrates a problem. If you are strong, others will only correct your own wrong pronunciation. If you are weak, you can only rely on other people's pronunciation habits.
Finally, and the most important point is that Huawei is now one of the world's top 500 companies, and is still in the top 100. The brand value is very influential. If you change the name easily, Not to mention the huge loss to Huawei, the public also has to remember a new English name. Now Huawei is already a symbol of the mobile phone brand, and the risk of changing the name casually is unpredictable, so "HUAWEI" has been used to this day. Of course, we can also see from this that Ren Zhengfei is a very confident person. Huawei does not rely on names, but only relies on its own persistence and hard work until today. The English name has been with us for so many years, and there is no need to change it. .
Of course, the above is just my personal opinion and is not meant to be specific. Moreover, there is no official response to the online discussion about Huawei’s English name. Everyone just treats it as after-dinner entertainment. Let’s take a look. If you have different opinions, please leave a message in the comment area for discussion.