The world never lacks beauty, it just lacks a pair of eyes to discover beauty and record it.
Mobile phones are the most common recording tool today.
Major mobile phone manufacturers will also use this as a selling point for their mobile phones and continue to compete for the recording function.
For example, improving higher pixels, expanding the wide angle, providing clearer night shots, etc.
Not long ago, domestic mobile phone manufacturer vivo launched a new wave of gadgets for the recording function - "Micro PTZ".
We all know that the main function of the peripheral gimbal is to provide a powerful "correction" for the moment when the mobile phone shakes through the built-in sensor (gyroscope) and multiple high-output motor rockers.
To put it bluntly, it is anti-shake, making the photos or videos we take smoother and smoother.
The micro-PTZ is to shrink the entire PTZ machine so that it can be inserted into the lens of a mobile phone.
Get rid of the clumsy attributes of external gimbals, and truly only need a mobile phone to take pictures everywhere.
It’s just easier said than done.
Attention! The difficulty I am referring to is not that the micro gimbal is difficult to make, but that it is difficult to insert it into a vivo mobile phone.
Because if the micro-PTZ wants to be inserted into a mobile phone, it must be mounted under the existing mobile phone lens.
This means that the thickness of the mobile phone lens will inevitably be a few millimeters more than the original, and these few millimeters will have a huge impact on the visual beauty, hand feeling, and flat posture of the mobile phone. of destruction.
The purpose of developing micro-heads is to better record beauty, but if we forget about the beauty of recording tools, wouldn’t it be putting the cart before the horse?
Moreover, if you look back at the history of the vivo brand, you will find that its design concept has always been simple and pure, with no room for flaws.
Back then, smartphones had just entered the public eye, and vivo’s products were loved by users for their simple and slim design.
In 2012, vivo's first X series mobile phone, vivo X1, broke the record of mobile phone body at that time with an ultra-thin body of 6.55mm, becoming the thinnest smartphone in the world at that time.
In 2013, vivo X3 once again topped the list of the world’s thinnest smartphones with its 6.3mm ultra-thin body.
In 2018, vivo X23 brought the elegant fashion of "light aesthetics" abroad to the show stage of New York Fashion Week, and was praised by many designers from the CFDA (Council of Fashion Designers of America). favorite.
At the beginning of 2020, vivo made another effort and cooperated with the internationally renowned Chinese designer Alexander Wang to design the vivo X30 series AW joint limited edition.
The fuselage adopts an extremely bold full-mirror design, without any unnecessary design or color, which can be said to maximize individuality and elegance.
Over the years, the original design intention of the vivo X series has never changed, which is to adhere to the elegant and simple style in design, return to the design itself, and simplify the complex.
In my opinion, vivo is like an outsider craftsman who has been adhering to his own craftsmanship spirit for many years and is intoxicated with it.
It is precisely because of this that vivo will never tolerate the destruction of the beauty of the entire fuselage because of a micro gimbal.
Of course, whether it is not allowed or not is not allowed, the key depends on how to solve it.
As the father in "The Adventures of Jackie Chan" said: The best way to destroy evil is to defeat magic with magic.
The appearance defects caused by the micro-head are within the scope of design, so the only solution is to change the design through design.
In this way, after continuous design and polishing by vivo, we finally found a perfect design plan, which is to use a stepped design to increase the sense of layering and order, thereby resolving the micro-head and main camera belt. It feels unexpected.
The official name was given to this design - "Double Color Cloud Level".
As the name suggests, there are two steps, different colors.
The first ladder carries the main camera, portrait and wide-angle lenses, and the background color is classic and professional black.
The second step is the periscope lens part. The background color adopts the theme color that echoes the battery cover (the third step).
In this way, the camera part becomes the third visual point after the battery cover and the middle frame. With a bright edge, it seems to have become the "theme color card" of this mobile phone.
This makes it feel thin and orderly, without the ugly feeling of convex hull.
In fact, vivo does not need to design it this way. It can be like most mobile phones on the market. The more lenses are piled up, the black blocks of the lens module pile up bigger and bigger.
When multi-lens becomes a trend, few people care about its appearance.
However, as I said above, vivo is a craftsman. In his eyes, the meaning of a mobile phone is not only to record beauty, but it should also be beautiful in itself.
This is reflected in the vivo X50 Pro, the flagship phone released by vivo last night.
vivo X50 Pro not only has a beautiful design with two-color cloud steps, but also has other exquisite design details.
For example, in order to better reduce the thickness of the body, vivo X50 Pro uses a 3D flexible curved screen and COP packaging technology, making the whole machine feel thinner and lighter, and the black edges of the screen become narrower.
The shell adopts AG frosting process, which not only gives people a hazy visual experience, but also brings a delicate and soft feel.
For another example, vivo has carefully designed a choker on the top of each X50 Pro phone.
My male compatriots may not quite understand the meaning of this word, but it doesn’t matter. I will show you a picture and you will understand.
Now, choker refers to the collars worn around the necks of these beauties.
The choker originated in France. As an accessory, it has the function of highlighting the lines, making the beautiful neck no longer monotonous, but full of temperament and personality.
Most of the mobile phones on the market today are bare on all four sides, just like the neck.
vivo introduced choker in order to visually reduce the monotony and thickness of the top, and increase a certain degree of appeal and desire for exploration.
Moreover, vivo can also provide users with personalized choker laser engraving customization.
Different from the secondary look of direct laser engraving of the battery cover, this kind of small customization can release the user's self-expression and fit in with contemporary people's pursuit of connotation.
In addition, vivo X50 Pro has also tried its best in color matching.
In order to bring consumers a higher-end visual experience, vivo decided to add some popular color combinations while maintaining elegance and simplicity.
In this way, after thousands of color adjustments and nearly 600 prototypes, the X50 Pro design team finally finalized the colors of "liquid oxygen", "gravity", "black mirror" and "light". "Jun" four beautiful colors and give them profound meanings.
For example, "liquid oxygen" is a light blue full of fluidity.
It represents: gaseous oxygen condenses into liquid, sunlight is projected from the water surface, reflecting the changing golden light, full of vitality and hope, eliminating the suffocation caused by anxiety, and returning to peace and comfort.
For another example, "light drunk" is a gradient from gold to pink.
It represents: taken from the reddish color on the face after a drink and the illusion in the eyes, and adding the feeling of future and youth to it, symbolizing that everything will become beautiful.
I don’t know if you have noticed that vivo X50 Pro does not choose any particularly square or tough elements in terms of material, color selection, and appearance design.
This is because vivo has taken into account the social situation and hopes to give people the warmest feeling under the haze of the epidemic through more comfortable designs, exuding tranquility, luxury and comfort.
Speaking of which, let’s look back at an old question: What is the best design?
I thought there was no answer to this question, because there are a thousand Hamlets in a thousand people's hearts, and everyone has what they think is the best design.
However, the appearance of vivo X50 Pro made me understand that the judgment of design quality should not just stop at visuals.
It can not only meet the professional imaging experience brought by the micro-head, but also incorporates elegant beauty, and takes into account humanistic care to achieve a double balance of technology and humanity. This is a truly good design, isn't it?
For vivo, design is to serve people.
For a long time, vivo has been designing products based on the inner needs of users, and continues to understand consumer demands.
Within the enterprise, "design" is regarded as an important driving force for development.
Their mission seems to be to create connections between technology and users through design, helping users better communicate with the world.
I have to say, who doesn’t love this kind of vivo?