In addition to the rational use of rhetoric, Mi Meng also used at least five routines in the topic, and we can also "use" these five routines.
(1) emotional title.
If the new media content is compared to a living person, the title should be compared to a face. There are good and bad faces, some are beautiful, and some are ordinary. If you want others to find a face in the vast sea of people, you must show the most vivid side of your face to everyone.
A vivid face must be a face with rich expressions that can accurately convey various emotions.
An emotional face can capture people's hearts best.
The title is the same.
Mi Meng is best at making emotional headlines.
The workplace doesn't believe in tears. Go home and cry.
"Am I dirty after being sexually assaulted?" Shit! 》。
It's really ugly that you are jealous of me.
Such headlines always carry strong emotions. When users see such a title, they are immediately brought in by the emotions in the title.
2 enter the topic.
When we write new media articles, we always say that we want users to feel that this article is related to him and written for him.
That is the long-term "sense of substitution."
This kind of thinking can be fully applied to the topic.
Mi Meng looks so dry.
You miss the past so much, you must have failed now.
"The only child dare not die, dare not be poor, dare not marry far away, because my parents only have me".
What were we thinking when we PS photos?
You think sex education is too early, and rapists don't think your children are too young.
The main feature of this kind of headlines is that they all point to a certain group of people, such as "loser/winner", "only child", "beauty family" and "parents who are ashamed to talk about sex education".
Different from other people's address forms, when people talk about address forms, they usually use "you" and "I" instead. Mimeng's way is not only to use pronouns like "you", "I" and "we" instead, but to directly put one or two labels on a certain type of users in the address form, so that people who belong to this label can replace them independently.
(3) the title of the scene.
Each of us will remember a particular scene vividly-because there are pictures.
Therefore, introducing scenes into titles is a good way to quickly close the psychological distance with readers.
To tell the truth, I don't like poor travel, I like rich travel.
"I did it for you", but I don't feel good.
Don't touch it. You can't afford it.
Poor travel is really a scene we often hear on the internet, which is described beautifully and freely. Mi Meng directly wrote the poor tour in the title, created the "rich tour" by imitating the text, and hooked up the user's interest at once.
And "I'm doing you good" is a sentence we often hear in our lives. Seeing this sentence, the scene of teachers criticizing us, parents educating us and boyfriends (girls) mocking us pops up in my mind. It was really an instant, and the past came to mind.
When we were wandering in a shopping mall, we accidentally saw a dress that we couldn't like anymore. We lingered on that dress, looking at the neckline for a while, touching the sleeves for a while, and glancing at the price tag when people were not looking. Just when we couldn't put it down, the shopping guide said coldly, "Don't touch it, you can't afford it." Wow, a cold water poured down from our heads, and we didn't even have the strength to refute it. We just want to get out of here.
Four popular titles.
Although with the popularization of nine-year compulsory education, "illiteracy" has become history. However, many people's cultivation of words is limited to the level of understanding.
So, when you start the title, don't be obscure. With a little effort in popularization, it is possible to catch more readers of 10%.
A good popular title can get the reader into the play for a second.
I don't find it funny that you make fun of me.
There are many beautiful people, but few interesting people.
As a boss, I asked for leave again today.
The above three examples, which I found on Mi Meng's official WeChat account, are all words in front of me, as simple as ever.
Mi Meng, on the other hand, built a scene with such a simple title (joking), created a sense of substitution (I am an interesting person), aroused curiosity (why the boss cries after work), and thus aroused users' interest in reading.
⑤ Curious title.
What are you curious about? Strange or familiar?
In fact, you may not be curious about things that are purely unfamiliar, but you will be curious about things that are both familiar and unfamiliar.
For example, you will be curious about the secret hobbies of acquaintances, and you will be curious about strange but often heard food.
Curious headlines can also take advantage of people's psychology.
I, an epic of a dwarf.
I can't afford a house, but I can.
With an annual salary of 0.2 million/200 thousand, he lives like a dog.
Dwarfs are common, epics are rare. It is strange to put dwarfs and epics together, which arouses users' curiosity.
Buying a house is a common scene in life, but buying a house is unheard of and curious.
The annual salary is 200 thousand, which is not common, but dogs are the most loyal friends of human beings and are very common. I'm curious to put the annual salary of 200 thousand and the dog together.