In daily life, we often see some businesses using the portraits of celebrities to attract people in advertisements. Some products are indeed endorsed by celebrities, but some are indeed used without permission. The editor has seen many no-name manufacturers use the portraits of celebrities to advertise, and also write such-and-such spokespersons. This is an infringement of the celebrity's right to portrait and name.
The image rights of actor Wu Jing were illegally used by a company called Warrior Wolf, which sells betel nuts and is produced in rural areas. Maybe it’s because his company’s reputation is small and he’s not afraid of being discovered. On the betel nut packaging, a still from Wu Jing in the movie "Slaying the Wolf" was used, and it was written that Wu Jing supports the Wolf Warrior brand. Wu Jing unknowingly "helped" the company to "promote" their betel nut, and their portrait rights and reputation rights were illegally used by them.
1. Wu Jing sued Wolf Warrior Company for infringement and won
You must know that if a company wants to use the celebrity effect to promote its products, it must first ask celebrities to endorse it. Only after both parties sign a contract and pay the endorsement fee can the star's portrait and name rights be legally used. However, the Wolf Warrior company used Wu Jing's name and photo on its product packaging without legally obtaining Wu Jing's consent. This angered Wu Jing and prompted him to sue the company. Our country's laws stipulate that citizens' portrait rights cannot be illegally used for profit, so after Wu Jing sued the company, the court determined that Wolf Warrior Company had indeed infringed Wu Jing's portrait rights and name rights, and required the company to publish a seven-day apology statement and compensate Wu Jing 340,000 .
The verdict was naturally very satisfying, and everyone applauded. As we all know, Wu Jing's movie "Slaying the Wolf" has a very high box office. The Wolf Warrior Company probably couldn't afford Wu Jing's endorsement. Thinking that the mountains are high and the emperor is far away, no one will care anyway, so they privately used Wu Jing's image rights and name rights. .
2. Wu Jing’s lawsuit against Wolf Warrior Company is an act of justice and rights protection
Illegal use of celebrity portrait rights and name rights can be seen everywhere, but some companies feel that they The business was small and celebrities wouldn't notice, so they used it secretly. Wu Jing's move not only safeguarded his legal rights and interests, but also witnessed that heretical and illegal behaviors will be overthrown by the law sooner or later. I hope that everyone, like Wu Jing, can learn to use the law to defend their rights and uphold justice for themselves when encountering this kind of thing.
Finally, this company is really weird. It failed in the first instance and yet it dared to appeal. It was clear that it was something wrong that it had done but refused to admit it. Fortunately, the law is still fair and finally gave Wu Jing the justice he deserved.