Now I will introduce to you how to name a restaurant to attract consumers. As people's economic development improves, more and more people pay more attention to eating, drinking and having fun. These four aspects of food, clothing, housing and transportation are the most prosperous in the industry now, and many entrepreneurs will choose to start their own businesses in these aspects. So as someone who wants to open a restaurant, how would you name your restaurant? How to name a restaurant to attract consumers? Everyone knows that naming a store or company requires a nice and creative name to attract customers. The same goes for naming a restaurant. Let’s take a look at how to name a restaurant to attract consumers. 01 How to name a restaurant to attract consumers
As the name of the restaurant is, the name of a restaurant is also the same as the name of a person. Whether the name of the restaurant is good or not also determines the aesthetics and pursuit of the restaurant owner. , what kind of restaurant name can attract consumers? Make customers want to come in after seeing it? Let’s learn how to name a restaurant to attract consumers.
1. Whether the name is good depends on how much it resonates with consumers
Catering brands have unleashed their imagination in naming, and there are endless ways to play. The most fundamental of these is to "connect" with consumers' cries. This is also something that some traditional brands are seriously missing. The key to whether a brand name is good or not depends on how much memory it links to the times and how much resonance it can create with consumers.
2. How to choose among the five ways to name a restaurant?
1. Entertainment
For example, Ludingji Pickled Fish in Guangzhou. The pronunciation of this name naturally reminds people of Jin Yong's martial arts work "The Deer and the Cauldron", and the word "Lu" is also similar to the southerners who are good at making money. Similar ones include Lu Xiaofeng Restaurant and Oyster Gate Nine Styles.
For example, Guangzhou’s beef brisket that is not afraid of tigers is taken from “Newborn Calves Are Not Afraid of Tigers”. The logo design has a bit of a technological feel and seems incompatible with catering. But it caused a lot of fuss. The brand image was made of a cow doll, and some customers once wanted to buy work clothes after consumption. This kind of design doesn't look like a catering brand at all, but consumers like it.
For example, beef noodle brands include "Qiao Phoenix" and "Three Chili Peppers". An ordinary rice noodle was made famous by the former Zhen Kung Fu brand manager
2. International style
Just like Guifang, Cuihua, Xiulan, Daqiang, Erbing and Goucheng?, they entered the office building and became Linda, Mary, Vivian, George, Michael, and Justin.
FlyJuice
Some catering brands pursue international expression, which is especially obvious in Shanghai. For example, the brand name of the trendy drink created by Yan Chengrun, a fashion cultural creative person, and his friends is FlyJuice (Chinese name is Fulaijusi). For example, Michelin under the banner of Xiaonan. Another example is Shanghai Moti Gongfang Food Co., Ltd., which currently has Xishu Puffs, Moti Gongfang, Fenma Muffins, Buchu Erpin, Youguo YOGO, and There are nearly 600 brand chain stores including Mitang.
3. Taking advantage of the trend of cultural trends
? 2? Originally a derogatory term, the original meaning was to insult people for being stupid. People in the north call it "Erlangzi" or "Erbi", people in the northwest call it "Erqiu", and people in Sichuan call it "Erpole". However, in the online world, "er culture" has been formed, and "er" has become a complimentary term used to describe those silly and cute people.
Taier Pickled Fish’s “Er Culture”
In Guangzhou, Taier Pickled Fish took advantage of this trendy culture and used the “Er Culture” superbly. Since its opening, For a month, I was scolded every day but queued at the door every day. It has several very personal clauses. When you walk into the store, you can see a big plaque hanging on the wall, which says "Our store does not accept five people", that is: ① those who only play with their mobile phones while eating; ② those who enter the store with more than four people; ③ those who say our fish It’s not delicious; ④ I only grab red envelopes on WeChat but not give them out; ⑤ I have a bad temper than the store manager. These five types of guests will not be accepted. Taier Restaurant, which specializes in "Lao Jar Zi Pickled Fish with Pickled Cabbage", generously tells customers that "our pickled cabbage is better than fish."
But this is not the most exciting place in Taier. Once, Taier temporarily closed all operations and let customers go for a day. The reason turned out to be that the whole family went on a trip.
4. Pay tribute to tradition
When naming catering brands, some pay tribute to tradition, such as Hakka, Chu Ci, Nanqi, Wanchu, Yishenxiangxu, etc. Catering brand.
5. Liberate the imagination type
When it comes to Guangshen, catering brands have a feeling of "liberating the imagination". For example, Le Caesar Pizza's "Le Caesar", LACASA--LA means joy, happiness, joy; CASA means home in Italian, and when put together, it means a happy home and a warm home. Therefore, the company calls itself "Lejia".
3. Behind the names of catering companies is the aesthetics and taste of the times
|Imagination|
When the post-80s generation entered the catering stage, the topic became a trend . The catering industry has naturally become interesting and fun. The layout, vision, and expressiveness are completely different.
The new generation of catering people brings different thinking and perspectives: traditional catering people deal with products first and then brands, so the brand names are relatively illegible, or even just simplified to symbols. Their commonly used brand naming method is "a certain number". For example, Liaoji Bangbang Chicken and Yuanji Roujiamo are both contemporary with Haidilao. The new generation of caterers, whether the brand pays tribute to tradition or moves towards the future, emphasizes brand first. Even if it is just a store, you must carefully design the brand name, LOGO, mascot, etc., and hire a professional company to design the store decoration.
|Grassroots Spirit|
In the 1990s, the entrepreneurial wave came, and a large number of entrepreneurs poured into the catering industry. This generation of entrepreneurs brings the "grassroots spirit" of the private economy with their restaurant names. For example, Haidilao is named after the Sichuan Mahjong game. This is how Haidilao got its name. Haidilao founder Zhang Yong said that Sichuan people like to play mahjong, and they call the last winning tile Haidilao. At that time, his store opened but he couldn't think of a good name. His wife was playing cards and the last card was a draw, so Zhang Yong asked Zhang Yong to name the store "Haidilao". In addition, the catering brands of that era will also build a sense of history and emotion. For example, Guangzhou Jiumaojiu is derived from the allusion of Shanxi businessmen. People in Shanxi are too stingy. Their quality of thrift, habit of careful budgeting, and spirit of strict cost control are ridiculed as "nine cents and nine cents".
|Allusions and elegance|
Traditional restaurant names generally have allusions and elegance. For example, there is Quanjude in Beijing and Louwailou in Hangzhou.
Louwailou
There are two ways to name Louwailou restaurant. One theory is that the shop owner took the poem "Inscription on Lin'an Residence" from the Southern Song Dynasty poet Lin Sheng. Outside the Qingshan Tower outside the mountain, when does the singing and dancing in the West Lake stop? The warm wind makes the tourists drunk, and they call Hangzhou Bianzhou. Inspired by the poem, it was named "Lou Wai Lou". Another theory is that because the restaurant was built in front of Yulou, a famous scholar in modern times, Mr. Yu Quyuan (Yu Yue), Hong Ruitang went to Yulou to ask him to name it. Mr. Quyuan said: Since your restaurant is outside my Yulou, then it’s Borrowing the famous sentence of Lin Sheng from the Southern Song Dynasty: "The mountains outside the mountains, the buildings outside the buildings", let's call it "the buildings outside the buildings"!?
Analysis of the restaurant naming case
The following is what I said based on everyone's needs We have compiled a case analysis of restaurant naming, friends can come and refer to it:
Fang Huiyuan
1. Analysis in a literal sense:
?Fang? : ① Fangfei, flowers and plants. Also refers to the fragrance of flowers and plants. "Selected Works of the Southern Dynasties, Xie Tiao": "Relying on this, you can enjoy the beautiful scenery and the beautiful scenery." ②Fangqing. A respectful title for a person, "Ming Yang Ji": "A hibiscus tree outside the golden pond, only Fangqing looked at it alone." ③Fangnian, beautiful years. "The Ancient Meaning of Lu Zhaolin in Chang'an, Tang Dynasty": "I'd like to ask you about playing the flute to the purple smoke. I once learned to dance to spend my youth." ④Fragrant tree. "Selected Works of Jin Ruan Ji": "The fragrant trees are weeping green leaves, and the clear clouds are meandering." ⑤Fanglan actually has a body. It is said that the whole body is fragrant. A metaphor for elegant and unsullied manners. ⑥ Metaphor of virtue.
?Garden?: A place surrounded by fences to grow vegetables, flowers and trees. "Poetry Zheng Feng Jiang Zhongzi": "There is no metaphor for my garden". Villas and places to relax. "Shishuo Xinyu": "Prince Jing (Xianzhi) came from Kuaiji to study Wu and heard that Gu Pijiang had a famous garden."
Garden guest is the name of the immortal in the legend, and also refers to the guests who visit the garden. "Liu Yuxi of the Tang Dynasty" The neighbor's house is still studying the makeup of the palace, and the guests in the garden are competing to steal the fruit branches.
?Hui?: the name of vanilla. The common name is Peilan, which is fragrant and beautiful. Huixin. Hui is a herb, and is often used as a metaphor for a woman's pure and beautiful heart in poetry. "Ode to the Qixi Festival by Wang Bo of the Tang Dynasty": Jing Yan is united, Yan Jia appears together, and the sound of gold and jade are heard. Cymbidium quality?. Huifeng, the wind carrying the fragrance of flowers and plants. "Ouyang Xiu of the Song Dynasty": "Chu Jing Huifeng clears away illness and thirst, and the flowers and snow in Luocheng are full of spring sorrow".
2. Mathematical analysis:
Mathematically, the number is 41, which means good luck and good fortune. The auspicious evaluation is: high moral character and high prestige, everything goes well. If you try your best, you will achieve great results.
Cantonese Fashion
?Cantonese Fashion? One name. For this name, the following analysis is made:
?Cantonese Fashion? One name is 39 The number indicates good luck and good fortune, and it is the number of water, which happens to be the number of wealth for the husband. Those who use this number are blessed with good fortune and great fortune. However, remember not to be rigid and rigid. You must keep pace with the world and keep pace with the times in order to achieve great success. I wish Shang Qi good luck and good luck.
Auspicious poems:
The Yuejiang River leads to the fragrant sea and sky,
The nectar of sweet ants flows from the glass.
The rain and spring breeze sneak into the night,
Tao Ran, the virtuous and friendly friend. A complete list of restaurant names
Most of my friends who don’t know what to name have not found inspiration for restaurant names. Here are some good restaurant names that I have collected for my collection. Let’s take a look at the complete list of restaurant names.
1. The story of eating
2. Ordinary people
3. Hongxing Restaurant
4. Diners are coming
5. Bashu Commoners
6. Huatemei Restaurant
7. Yuhua Terrace
8. Fragrant Flavor
9 , Yongya Mountain House
10. Ma Kee Shaomai Seafood City
11. Hakka King
12. Shi Tailong
13. Zui Weng Hall
14. Bao Baobao's House
15. Where is the spoon
16. This street is my favorite
17. Ma Xiangpo
18. Tianyu Restaurant
19. A Piece of Cake
20. Baiquan Wencai,
21. Tianjin Wanyuan Longshun Resort Manor
22. Baikui Laohao Restaurant,
23. Restaurant
24. Dagang Oilfield Hotel
25. Food Village
26. Eating Sichuan cuisine in a roundabout way
27. Kong Yiji Hotel
28. Heart Bamboo Garden
29 , Yang's Kitchen
30. Jixian Restaurant
31. Shanti Kitchen
32. Spicy Temptation
33. Jinguanyi
34. Yongya Villa
35. Ms. Manier Western Restaurant
36. Fishing Boat Bowl
37 , Vegetarian Lily
38. Jiumaojiu
39. Shushan Shushui,
40. My specialty snacks
41. Spring
42. Dongyuetian,
43. Night Rain in Eight Mountains
44. Xiangji Kitchen
45. Transparent Thinking
46. Jingyizhou Shanghai Restaurant
47. Galaxy Hotel
48. Manxinxuan
49. Sichuan Fragrance Fish Village
50. Wuhan’s simple meals
51.
52. Malangwu Restaurant
53. Shixiangge
p>54. Hongqishun
55. Alin Restaurant,
56. Longmen Inn
57. Du Xiaoyue
58. Carving Time
59. The cup never stops
60. Xishuangbanna Restaurant
61. Axi Restaurant
62 , Julong Garden-Yuanchang Restaurant
63. Weibai VIV
64. Home cooking
65. Guangdong Wei Xian
66. Lychee Bay
67. Wilderness Family
68. Pink Cool
69. Food is Heaven
70. Donglaishun~~ ~
71. Green Sound Pavilion
72. Qingjin
73. Face to face
74. Simple meals
75. Xi'an Jia Er Guan Soup Dumplings
76. Afanti Hometown Music Restaurant,
77. Manjinglou
78. Green Era
79. Old Kitchen
80. Wuyue Family
81. Shiquanshimei
82. Hsinchu Garden
83.
Xiuyu
84. Huibinyuan Baochi Tower
85. Hongqi Restaurant
86. Jiangsu and Zhejiang Restaurants
87. For People's Services
88. There is a restaurant
89. Wilderness
90. Xiangcun Pavilion
91. Galaxy Hotel< /p>
92. The Romance of Sichuan
93. The Deer and the Cauldron
94. Yulintang
95. Friday
96 , Plate Market
97. Liujiaguo Restaurant
98. Rice Rice Grains
99. Sweet Honey
100. Hetang Moon Color
101. The world is one family,
102. Boiling Fish Town
103. Continuous flow
104. Jindu Restaurant
105. Jinxuan Pavilion
106. Saddam Ramen Restaurant
107. West Lake Spring
108. Ke Lai An Home Cooking
p>109. Taste Factory
110. Yunlong Restaurant
111. Local Chicken Coop.
112. Keep pace with food
113. Xian Tang Tower
114. Laijin Yuxuan
115. Hong Kong Food City Alam Khan Palace,
116. Climbing Tower
117. Lemon Leaves
118. Bingsheng
119. Lai Yi
120. Meeting in Beijing time
121. A pink shop~~
122. Longyuan Restaurant
123. Baodefu Restaurant
124. Chu Liuxiang Dumpling Restaurant
125. Reading in Sunny Gengyu
126. Juxianlou Restaurant
127. No Hungry Don’t sit down
128. South Porridge North
129. Longmenzhen Hotel
130. Drunken River Moon
131. Legend of Shu< /p>
132. Dongjiang
133. Kaixuan Western Restaurant
134. Kelai'an
135. Chicken Chicken Frog Frog
136. Harbor Family Restaurant
137. Green Tianshi Restaurant
138. Xinlong Bay
139. Shinkansen Seafood City
140. Xishu Douhua Village
141. Food disaster
142. Meishan Restaurant
143. Xibei Noodle Village
144. Old Town Yamato Restaurant
145. Youpeng Seafood City
Restaurant friends Q&A
Restaurant naming question 1: The restaurant style is similar to Café de Coral The restaurant is cozy, with black and yellow as the main colors. The main products include noodles, sizzling rice, claypot rice, and claypot dishes. The price is around 20 yuan. The noodles are hand-made whole egg noodles, which are very chewy and can be regarded as a selling point. Now I want to choose a more suitable name. I hope the enthusiastic netizens can help me. Thank you!
Netizen’s answer: Sunshine Coast Restaurant
Restaurant naming question 2: Opening a health restaurant to improve people’s physical condition and change people’s eating habits through food therapy is what we tell consumers What should I eat instead of what I want to eat? I would like to ask experts from all walks of life to help me come up with a store name that has a certain meaning and cultural connotation. Currently, there are names such as "Yangxi Time" and "Shanyangtang".
Thanks!
Netizen’s answer: Company name: Rest Time (unique and fashionable, recommended)
The strokes and five elements respectively: 15 (earth) 10 (gold) 10 (gold) 6 (Fire)
The numerical value of this company name is 41, which implies:
Good luck in talent, good fortune and hope, keep working hard, the future is unlimited. (Ji)
Company name: Shanyangtang
The strokes and five elements are: 18 (gold) 15 (earth) 11 (earth)
This company name The number in mathematics is 44, which implies:
Even if you plan carefully, it will be difficult to achieve what you want. If you are greedy for success and want to make progress, you will inevitably fail. (fierce)
Restaurant naming question 3: Restaurant naming
I opened a restaurant in Changsha with a retro decoration style and specializes in fish. Please help me name it.
Netizens answer: Shonan Fishing Port
Question 4 on naming the restaurant: The restaurant inside the hospital is in the form of a hotel. The usual business is the internal reception of the unit. In addition, I want to order food for the family members of patients. The dining business is not the kind of big pot meal. I thought of a name that is acceptable to the people and harmonious with the hospital
Netizens answered: It can be called "Tianxingjian Restaurant". Taken from "The Book of Changes": "Heaven moves vigorously, and a gentleman strives to constantly strive for self-improvement." The meaning is very good. "Health" also means "health" and is closely related to hospitals.
It can also be called "Weikang", "Health", "Jiangan", "Anjian" and other names.
Restaurant naming question 5: I am planning to open a restaurant with an area of ??260 square meters. Its specialty is rabbit meat, fish and duck. There are also cooking dishes, and I want to host the banquet. When choosing a name, you don’t want to name it specifically after rabbit, but you should combine the characteristics (rabbit meat, fish) and stir-fry dishes into the name. Thank you everyone for giving me tips. grateful!
Netizen’s answer: What type of restaurant is it? ?Don’t sit down until you are hungry? Is that good?
Please accept it if you are satisfied.
Restaurant naming problem 6: The problem of naming the restaurant. I opened a barbecue restaurant and I don’t know what to name it. How about naming it after the place? For example, if I am in Shangsha, Shenzhen, I will order Shangsha BBQ Live Fish? Is this village called Longqiu Village or Longqiu BBQ Live Fish? Do you have any better names? It sounds easy to remember. How about making money and marrying a wife under your name? Wouldn't it be very attractive?
Answers from netizens: Shu Xiangyuan, Sichuan Furong, Zhiweiguan, Spicy Temptation, Shu Liuxiang..+