Opening summary
1 June 2019
01
Good name
Q1: Reduce cognitive costs
< p> You can understand your name at a glance, and there is basically no need to explain it to the user; otherwise, you need an explanation to know what you do
Positive teaching materials: @entrepreneurship, @investment circle, @visual志, @Curiosity Research Institute
Negative teaching materials: @路店, @草碰的事, @36氪
Q2: Reduce communication costs
There are generally two ways to spread public accounts, one is text and the other is voice; and good public accounts The name must be a good name that is easy to read, write, and remember
Positive teaching materials: @一一, @二狠, @negativereview
Negative teaching materials: @花儿街 Reference , @ScalersTalk Growth Continuity Theory
Q3: Occupying users’ minds
Try to bind your account name to an industry, a segment, or even a product category in the minds of users.
Case teaching materials: @investor说, @中国 Entrepreneur Magazine, @public relations的007, @Read poetry for you
02
7 tips for choosing a name
Q1: Describe the specific scene
Time scenes: @十点Reading, @latenight hair, @late night talk about eating
Space scenes: @Office Qi Paishuo, @西erqi Life Guibei, @workplace Psychology
< p> Behavioral scenarios: @Reading in bed, @Reading a poem before going to sleep
Q2: Emphasis on target users
p>
What is the user targeting? Who should be following you? Let users know your name as soon as they see it
Case teaching materials: @十点书 (scholar), @ Public Relations Industry’s 007 (Public Relations Industry Practitioner), @investorshuo (Investors and Entrepreneurs), @businessfan (business people), @People's Daily (people across the country), @entrepreneurship (entrepreneurs, entrepreneurs)
Q3: Highlight functional value
What are the functions of your content products? What's the value?
Case teaching materials: @NoteMan (the function is to share notes), @ Top Copywriter (the function is to share copywriting, and the most outstanding thing is value), @饭店老 Internal Reference (the content can be used as an internal reference, and the value is achieved ), @长江 Business Review (interpretation of business case reviews)
Q4: Display brand connotation
< p>
Your brand tone and connotation can be expressed with a special name.
Case teaching materials: @我的walking with wind, @我的家一天, @Brain Hole Operation, @ Silicon Valley Secret Agent
< p> Q5: Use common words
Use words that are easy to understand and well-known to the public, such as movies, music, reading, gossip, Merchants, finance, poisonous tongue, etc.
Don’t make up your own words, try to use as few words as possible that are unfamiliar to everyone and difficult to spell.
Q6: Keep your name as short as possible
p>
A name that is too long will greatly reduce communication efficiency, but shorter is not always better, and the expression must be complete
Positive teaching materials : @一一, @二狠, @negativereview
Negative teaching materials: @BMW BMW Ride a Motorcycle in China, @清水自media江湖, @李宁-狠花肖水录
< p>
Q7: Directly use the company name, product name, or your own name
The name is a very important brand asset. If the company name and product name are very good, the best way is to use them directly.
Case teaching materials: @WandaGroup, @HaierGroup, @chuangyebang, @中国 Entrepreneur Magazine, @People's Daily
< p> 03
A few final words
If the name of your official account is not ideal, you can take the time to study it carefully. It is necessary to change it to a good name.
Currently, personal public accounts can be modified twice within a year, while corporate public accounts can only be modified during certification or annual review. Certain trademark names need to submit materials for registration.
Be careful when choosing or changing your name, and don’t change it frequently, because it is part of your brand. If you have any questions about other platforms, please feel free to leave a message!