Corporate brochure's design should pay attention to detail, style and content. Here are some common methods and techniques.
1. Positioning target audience: corporate brochure must bring readers attraction and trust, and stimulate their interest and imagination. Therefore, you must consider who the target audience you want to reach most, and provide appropriate information and demonstrations in the design so as to introduce it into the company's world.
2. Highlight the corporate brand image: corporate brochure is one of the effective channels for brand image promotion, which should always be consistent with the established design style of the brand. In other words, you need to apply brand image elements reasonably in color, font and even page layout to form differentiation and brand recognition.
3. Focus on the theme: the theme of the brochure plays a great role in summarizing the core meaning. Determining the theme helps to concentrate the content, express the company's development priorities, and highlight the characteristics and highlights. The topics and themes of the brochure can involve key areas such as corporate culture, market advantages, product introduction or service, but the written information should be direct and concise, and the language should be easy to understand.
4. Presentation of content creativity: The selection and overview of brochures are very important parts, but good design can make your information more prominent; For example, using specific typesetting and typesetting techniques, artistic patterns or interesting illustrations, in other words, better matching information with readers' interests.
5. Maintain overall consistency: Brochures need to always maintain style consistency and clear content flow, including similar chart drawing methods, unified font size settings, careful selection of photos and color schemes, etc. In short, corporate brochure should maintain visual consistency in different links, and ensure that the theme focus of each page number is smooth and clean.
6. Optimize the printing production process: In order to make high-quality brochures, it is necessary to optimize the printing production process, including conforming to the norms and standards formulated by the printing house, and reconfirming the bleeding (blank part when the document is output), size, resolution, proofing, and the number of monuments behind it. Then try to understand the printing process, such as the way of LCD matting, UV printing, the modification of soft film/water transfer printing technology, etc. , to ensure the best print quality.
7. Add important contact information: in the brochure design, include important contact information such as company name, trademark, product model and related details, and indicate the website. All these will help customers remember you more quickly and clearly. They can contact the customer service team by calling directly or visiting the company website.
Corporate brochure design needs to pay special attention to brand image, content planning and the consistency of the whole design effect. If you can use proper techniques and methods, you can design a shocking and exciting brochure.
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The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.