Geely's operating income reached a record high in 2022, reaching 654.38+048 billion yuan, a year-on-year increase of 45.6%. Among them, the sales revenue of bicycles was as high as103,000 yuan, up 29.6% year-on-year, with an average increase of 25,000 yuan per vehicle, and the average gross profit of bicycles reached 1 1. 1% year-on-year. This increase is mainly attributed to the superposition of sales of high-end Geely products such as China Star, Link and Krypton in the past year. In 2022, China Star sold 252,787 vehicles, accounting for nearly 23% of Geely brand, and the average bicycle price was 1.5 million yuan. Krypton's performance is also remarkable, with the annual delivery of 765,438+094,654,38+0. It is one of the few new energy brands that completed KPI at the beginning of the year, and the average order amount of Krypton 00 1 bicycle exceeds 336,000 yuan. It can be seen that in the face of the undercurrent market environment, Geely's steady progress cannot be separated from the high-end product strategy. However, we should also see that Geely's upward value is never about the improvement of product prices, but about products that bring higher value to users through cost control and technological upgrading.
Let's look at a data first: Geely's revenue from technology licensing in 2022 was 65.438+66 billion yuan, a year-on-year increase of 29.9%. "Technology authorization" is Geely's income from selling technology abroad, which can be simply understood as "sideline". Compared with other car companies that are still bundling joint venture technology, Geely not only has full-stack self-research technology, but also makes money through this, taking the lead in breaking the relatively passive situation and starting an upgrade. However, the data is just something that is fresh at first glance and completely forgotten when you turn your head. The key point is to see the essence through the data: with the gradual expansion of Geely's technology export advantage, the automobile market structure that relied solely on selling cars for a living in the past is gradually becoming a thing of the past. If it is not abandoned by the times, technological innovation is the foundation of its existence. Simply put, whoever has technology will have a future.
The second half of new energy is intelligent, no doubt. Therefore, car companies should focus on improving users' intelligent driving experience. In 2022, nine planets in the first orbit of "Geely Future Travel Constellation" were successfully launched in xichang satellite launch center. At present, the centimeter-level satellite high-precision positioning module independently developed by Geely has passed the vehicle code certification, integrating Geely's satellite communication, navigation and remote sensing technologies, and can achieve accurate positioning in cities or "no man's land" without signals.
But intelligence is also an area that needs constant iteration. So in the first year of 2023, the "super brain" star intelligent computing center built by Geely was officially launched. Its cloud capability can reach 865,438+billion times per second, the communication network transmission speed can reach 800GB per second, and the storage bandwidth is 4.5TB per second. The overall R&D efficiency will be improved by 20%, which means that it will take three months to complete the R&D test before. The training of artificial intelligence model and intelligent driving model will be shortened to 8 hours, and the training speed will be linearly increased by 200 times. To quote Li Qiang, vice president of Alibaba Cloud Intelligent, this is the first in China.
For users, how to really see the technological upgrade brought by "cloud, number and intelligence" in their lives? Geely's L2+ and L3 intelligent driving technologies-a new generation of NOA advanced intelligent driving assistance system-have been installed on Job L, which can make the vehicle drive automatically according to the navigation and realize the change of driving subject from person to car. In addition, it also provides a number of functions, including automatic lane change, active overtaking, avoidance and so on. Since its listing, its monthly sales volume has exceeded 10,000 yuan.
In addition, the new high-end new energy series, the first electric hybrid SUV of Geely Galaxy, Galaxy L7 also brings together Geely's top technology. On the Galaxy L7, Geely is equipped with three smart electronic technologies for the first time-Raytheon Hybrid 8848, Aegis battery safety system and Galaxy N OS. The new generation of Raytheon hybrid engine B-Plus with the highest thermal efficiency of 44.26% in the world, the new generation of Raytheon electric drive with the original "third gear in the world", and the Galaxy N OS system that intelligently analyzes users' travel habits like "a treasure" and presents "guess what you like" when using it have created a smarter travel experience for users, and locked in advance to become Geely's next "hot-selling" explosion model.
It takes a lot of time and energy to cool down, so it's time to release a heavy hammer. In 2022, Geely opened the road of overseas reverse export of independent research and development technology for the first time-taking a stake in Renault Korea Automobile. The two car companies have jointly developed and manufactured advanced hybrid powertrain and high-efficiency fuel powertrain technology, which is expected to be introduced to the Korean market. The dual-line output of products and technologies has enriched Geely's overseas product matrix and doubled its brand value. The results can be seen from the financial report. In 2022, Geely's export sales reached 65,438+098,242 vehicles, up 72.4% year-on-year, higher than the industry's growth rate of 56.7%. So what kind of technology is really good technology? I think market acceptance is the best response.
Since the beginning of the year, the signal that the automobile industry has undergone a hundred years of great changes has become more and more obvious. With the increasing wave of electrification and intelligence, it is both a challenge and an opportunity for car companies. Whether we can seize the opportunity of new energy coming out of the sheath in the second half, self-developed technology is tantamount to leading car companies to quickly seize the "first-class ticket" in the new energy market. As the head force of its own brand, Geely Automobile can effectively solve the common pain points of new energy vehicles in the market with its powerful self-developed technology and consistent scientific and technological innovation, and I believe it will also bring higher value to users. New energy travel experience.
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