Occupation: In recent years, the market demand is increasing, more and more people are engaged in jewelry business, and the market competition is more intense. However, there is still a great market space for jewelry, because the trend is constantly changing, just requiring practitioners to be more professional.
Location: Considering that a large part of customers in jewelry stores are students, generally speaking, you should choose a place where there are many young people, especially fashionable people, such as university town or near university high school. Of course, a busy commercial street is acceptable, but generally speaking, I don't recommend it.
Decoration: The decoration is not as luxurious as the hotel, but it must be as fashionable as possible. Jewelry itself is a fashion trend. When decorating, we must pay attention to style, standardization and conspicuous, strengthen the brand's emotion and times, and make the storefront design and signboard become our own free advertisements. Generally speaking, the specialist fees should be kept within 30,000. For high-quality goods, 30,000 yuan is about 20-40 square meters (1-20,000 yuan). Of course, the specific decoration costs can not be generalized, depending on the consumption level of various places. What we need is: the shelf price in 480 yuan, all steel structure, 2m high and1.6m wide. Of course this price is the highest.
Purchase: purchase must be based on local culture and customs; The price must be based on the age of the consumer groups around you, the consumption level and income of the city where you live; Services must be in place, which is the foundation of modern business.
The goods should be complete: generally, the first purchase budget is 50 thousand. Of course, the goods can only be spread for 30,000 yuan, including make-up series, headdresses, hand ornaments and other jewelry series, key chains, cartoon dolls, porcelain dolls and other gift series. Commodities should be divided into high-grade and low-grade to meet the needs of different consumers. Commodities should have their own characteristics, and it is best to purchase them in minority areas. Tibetan ornaments and Dai ornaments are very popular. People nowadays pay attention to individuality.
Type of goods:
Silver ornaments: necklaces and pendants, bracelets, anklets, rings, pendants, brooches, earrings and other silver ornaments.
Rock crystal: topaz amethyst powder crystal white crystal ghost titanium crystal hair crystal smoke crystal mixed crystal jewelry crystal raw ore crystal hole agate cornucopia garnet olivine tourmaline moonstone /sund Czech meteorite/black meteorite aquamarine/topaz malachite turquoise/white agate obsidian opal chalcedony tiger eye/eagle eye/wood stone red stone/lapis lazuli/Zi Long crystal fluorite other crystal jewelry.
Emerald ornaments: natural jadeite artificially improved jadeite.
Natural jade: bracelets, anklets, rings, ring pendants, brooches, earrings and other natural jade ornaments.
Glass ornaments: necklaces, pendants, bracelets, anklets, ring pendants, brooches, earrings and other glass ornaments.
Diamond jewelry: necklace pendant bracelet anklet ring brooch earrings other diamond jewelry.
Pearl amber coral ornaments: pearls/amber/coral ornaments such as natural cultured seawater beads, natural cultured freshwater beads and natural amber corals.
Gem jewelry: natural gem bare stone necklace pendant bracelet anklet ring pendant jewelry brooch earrings and other gem jewelry.
Men's jewelry: ring earrings pendant necklace bracelet
Simulation accessories: necklace pendant bracelet anklet ring ring tiara waist brooch earrings and other simulation accessories.
Gold and platinum jewelry: necklace pendant bracelet anklet ring pendant jewelry brooch earrings other gold and platinum jewelry.
Tibetan jewelry and other ethnic jewelry: necklace pendant bracelet anklet ring pendant jewelry tiara waist earrings and other Tibetan silver jewelry and other ethnic jewelry.
Fashion accessories: necklace pendant bracelet anklet mobile phone accessories/bag pendant ring pendant DIY jewelry brooch earrings ring pendant constellation jewelry
Couple plush doll
Couple gift set gloves watch umbrella scarf bag cups tableware perfume MP3 music box
It is recommended to re-enter some products of Tencent. The above categories are only for friends' reference when purchasing. If the purchase quantity is not large, it is best to consider the principle of proximity, or you can contact several companies to purchase goods in Yiwu, or you can purchase goods in Yiwu several times before. After that, you can form a long-term cooperative relationship with these manufacturers and communicate with them through e-commerce, which can save a lot of travel expenses. But you must pay attention that you must come to Yiwu in a few months to investigate the latest new fashion trends abroad.
The authority of the partnership must be clear: if more than two people are partners, the issue of money rights must be clearly discussed before opening a store. The clearer they talk in advance, the longer friends can do it, otherwise they will quarrel over trifles. Don't think this is a trivial matter, everyone is the same, absolutely different. If you have a constitution similar to that of a joint-stock company and set a better authority, you can reduce the problem to invisibility. In addition, establish a partnership with your friends and be prepared for all compromises. It's not like good friends won't cooperate together, so why haggle over every ounce to make everyone rich?
Join or not: Many people don't know whether to join or not. In fact, whether to join or not has advantages and disadvantages. The advantage of choosing to join the store is that the headquarters will provide membership cards, POP image cards, publicity and inkjet materials free of charge, and the annual sales will reach 6.5438+0.5 million yuan to 200,000 yuan, which can get some rebates; The disadvantage is that in addition to the deposit of several thousand yuan, you have to pay the initial fee of 654.38+0,000 yuan to 654.38+0.5 million yuan. Of course, if you have vision and sales experience, you can open a shop smoothly without joining.
Use a variety of commercial methods for marketing:
① Experiential marketing method: customers are required to match the main accessories and choose the best matching award, so as to deepen the impression of the store and its services subconsciously, thus rapidly expanding the public awareness of brands and services. ② Club membership system: recruit club members to develop customers and lock in a relatively fixed customer base. ③ Reciprocal activities of members: Reward old members, attract more new members, and enjoy corresponding preferential treatment for new and old customers at the same time, creating a miracle of continuous new customers. ④ Circular service system: providing after-sales service and value-added services to customers, winning wide social support and commercial reputation are the beginning of winning wealth. ⑤ Organization and management methods: You can make use of good geographical relations and various superior resources to take the initiative to attack, expand influence and create success and brilliance. ⑥ Joint operation method: Joint operation can be conducted with commercial organizations with the same customer base as coffee shops, cinemas and Internet cafes nearby. For example, if you buy specified accessories, you may get a movie ticket or a 2-hour network card.
In addition, it is suggested to open an online shop on Taobao for online marketing. After all, everyone is in business. If you can earn more, you can earn more. Yi Bei is now a charging system, and Taobao does not charge; Always pay attention to fashion trends, and recommend magazines such as Fashion Jewelry published by China Jewelry Network and Fashion Jewelry at Home and Abroad published by Shanghai. Compared with fashion jewelry, fashion jewelry at home and abroad is more readable, but it is not practical because it basically introduces luxury goods. Of course, for ordinary jewelry store owners, it is good to know some luxury market conditions.
I forgot one thing. I didn't mention the most eye-catching Japanese and Korean jewelry in the above jewelry classification. Here, I especially point out that in recent years, with the popularity of Japanese and Korean movies, animation and clothing, Japanese and Korean jewelry has been selling well. The origin of Japanese and Korean jewelry is in Qingdao. The problem is that Japanese and Korean manufacturers in Qingdao generally don't show their new products easily, especially Korean manufacturers, which have higher confidentiality coefficient. You will find it in the annual Qingdao fashion jewelry. Most of the exhibitors are China manufacturers, and most of the visitors are Korean manufacturers, with the purpose of collecting information. Therefore, it is better to purchase goods in Yiwu. Many manufacturers in Yiwu make samples directly, which means that they can directly query the latest foreign fashion trends.