First of all, what is a blind box? Blind box refers to the toy box that consumers can't know the specific product style in advance, which is random. You don't know what you smoked until you open it. Uncertain stimuli will strengthen repeated decision-making, so the blind box has become an addictive existence for a time. From this point of view, it is quite similar to buying lottery tickets, both of which have elements of gambling luck.
The concept of blind box originated in Fu Bao, which can be traced back at least to 1980s. Even domestic products such as twisted eggs and blind boxes appeared in various forms, but blind boxes really became a common economic phenomenon in 20 19. 200211/On October 26th, Consumers Association official website issued a consumption reminder, pointing out that some operators used blind boxes to clear goods, which damaged consumers' legitimate rights and interests, disrupted the market and reminded consumers not to buy blindly.
Blind box is not a new product. Some people trace it back to Japan in the late Meiji period. At that time, Japanese department stores would sell blessing bags. Fu Bao usually contains different styles of goods, but the value must be higher than Fu Bao. At first, the blessing bag was used as a way to deal with the tail goods. However, because the sales activities of blessing bags are fixed on specific festivals, quite a few consumers will buy blessing bags.
In the capital market, in the past two years, many A-share listed companies have laid out the blind box market. In such a feast of blind box economy, brands, designers (IP producers) and related industries of unmanned retail machines are supplied, and the middle-reaches agent factory is responsible for production, while sales (including self-operated by manufacturers, agents and brands), second-hand transactions and accessories, fast-moving markets, etc. Everyone enjoys the market dividend.
In a stationery store next to a primary school, the media found a variety of "stationery blind boxes" on the shelves. This kind of "blind box" is mostly ink pens with a unit price of several dollars, and each pen is packaged separately, which has both the animation style that boys like and the literary style that girls are interested in. Some "blind boxes" are also printed with words such as "surprise opening" and "hiding money".
In addition, there are some stationery bags with fountain pens, notes and notebooks, which are also packaged into "blind boxes" for sale. Near Qianjin Road Primary School in Haizhu District, Guangzhou, some students said that they have long liked to buy "stationery blind boxes". The owner also said that many students would come and buy the "stationery blind box" with the same theme again and again.
Some students borrow money from their classmates in order to buy "blind box stationery". In this regard, some psychologists believe that merchants promote stationery in the form of blind boxes, which captures children's curiosity and their sense of accomplishment in the collection process. This is easy for them to indulge in it and over-consume, which needs to be guided. Lawyers who focus on the protection of minors believe that although there are no clear laws and regulations to limit the marketing methods of blind boxes, the regulatory authorities should take action for the healthy growth of children.
To sum up, as a culture, the blind box should be supervised, especially after this culture begins to infiltrate into the campus. I hope relevant institutions can act!