Honey snow ice city is not necessarily for the poor.
Nowadays, the main consumers of Mi Xue Ice City drinks are mostly young students. /kloc-consumers aged 0/8-30 are the first consumer group. This kind of consumers are the most suitable for Mi Xue Bing Cheng beverage products in terms of consumption ability, consumption concept and consumption demand, so Mi Xue Bing Cheng is also the hottest among this kind of people.
12- 18 years old is the second consumer group. There is no problem with the consumption concept and demand of this kind of consumers, but their consumption power is relatively limited. Although they sometimes want to drink a cup of honey snow ice city, but they can't afford it, it is ok to drink it occasionally.
Consumers of other age groups are divided into the third consumer group. This kind of consumers' demand for Honey Snow Ice City may not be very high, and they rarely have the same consumption concept as the beverage industry, so their purchasing power is relatively low.
Development of honey ice and snow city
Mixue Ice City is a national chain brand of ice cream and tea, which belongs to the brand of Mixue Ice City Co., Ltd. After more than 20 years of development, there are more than 20,000 stores nationwide, covering 3 1 province (city, autonomous region) and actively exploring overseas markets.
Honey Snow Ice City is committed to making everyone in the world enjoy high-quality and affordable food, and always adheres to the principle that "those who are near are happy, and those who are far away come; Struggler-oriented, customer-centered "concept, create products with high-quality raw materials, and serve customers with high-quality teams. "
In order to make every ice cream and cup of tea well, the brand of Mixue Ice City is co-operated by three industrial chains (R&D, production, warehousing, logistics and operation management), which makes Mixue Ice City grow steadily in the domestic beverage industry and is committed to promoting the better and faster development of the global ice cream and tea industry.
Reference to the above content: Baidu Encyclopedia-Mi Xue Bing Cheng