what are the rules for naming companies?
Naming Rule 1: The name of a company should be legal
Undoubtedly, after the company is named, it needs to be audited by industrial and commercial registration institutions, and there are many regulations on the company name in the registration of industrial and commercial enterprises: How to name a company and successfully pass the registration? It is easy to ignore the general terms in the article, but there are generally no problems with professional naming companies, and there are generally eight alternatives for the company's naming scheme, which can be approved by the industrial and commercial departments. Legitimacy is the first condition for a company to be named. Although it is generally not a problem, it should also be taken seriously.
naming rule 2: companies should have uniqueness in naming brands
Newly established companies generally have no brands, but once they develop, they may soon establish their own brand status. There are two points to note here: First, the newly established company name should not be stressed or similar to the existing company name or market brand. This is mainly because once we are infected with infringement disputes, we not only make publicity for others, but also waste our manpower and capital investment. Second, as soon as the brand of the newly established company is launched, it is possible that other companies in other fields will take the lead. What is the most important thing in the market? Information! Followed by corporate brands. If our brand (company name and brand are different concepts, please refer to the Relationship between Company Product Naming and Company Naming and Brand Creation for details? ) If the information is not unique and unique, it is easy for others to get a chance to scratch the ball, which is very common in the international market.
Naming Rule 3: The company name should be unambiguous
A Japanese cake company was so happy to adopt the Latin name "LAPUTA". As a result, when marketing in Portugal, the word became "fireworks girl". Who dares to make a living by selling meat cakes? It can be seen that the same naming will still have a world-changing effect under different national conditions.
naming rule 4: empathize with others
It is best for a newly established company to have continuity with the old company, so that consumers can have the heart of empathizing with others. For example, Procter & Gamble has a variety of shampoo and washing products produced by the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If there is a brand or company name of "the taste of the sea" after "the taste of love" and "Master Ma" after "Master Kang", the corporate image will be more persistent in the public mind, so it is easy to think!
Naming Rule 5: The company name has an impact
Advertisers talk about "impact" all the time. Unfortunately, there are too few names with it. The company that really has an impact on customers is still yesterday. Rule 5: The world can do it. A car named "NOVA" landed in Spain only to find that NOVA is "something that can't walk" in Spanish. At that time, the naming staff almost shed tears in Barcelona. Naming Rule 6: The company's name must conform to the characteristics of the industry
When naming a company, it must conform to the characteristics of the industry and not contradict itself. For example, if the company produces women's clothes, it should start from the characteristics and temperament of women and not blindly name according to its own preferences. For example, some words such as "line, hall, virtue, hall" are very suitable in the catering industry, but if they are used by machinery companies, they will give people a sense of neither fish nor fowl, so the company name must conform to the characteristics of the industry.
naming rule 7: the same result can't achieve the same result
after many arguments like "heroic belt" and "good back", there is still no argument, and the public is right and the old woman is right.
Rule 8: The naming of a company or enterprise in the world
should establish a global awareness, and the pronunciation should conform to the pronunciation habits of foreigners, such as "KODAK", "CANON" and "FUJI".
Rule 9: Consistency between Chinese and English
If you don't care about the expressive power of Chinese characters in English, turn "Dahong" into "Dagong" or "Kaiyuan" into "joking". Then please don't read the rules of the game carefully, lest your eyes "flash". Without artistic conception, it is difficult for commodities to become attached to the public.
Rule 1: Reflect the strength of the company
Some famous customers always ask for a name company, saying that it must be atmospheric, and it must be like multinational and international names such as GM, IBM and China Mobile. We often say that a name is also information, and the name should be suitable for people and the name of an enterprise should be based on the stage of enterprise development, which is a big taboo for people in China. Even some famous customers don't understand the national regulations of the company name, and they want to set up "China" and "China" prefix companies! It is really difficult to do this, sometimes even the boss is "confused" about his own cultural characteristics!
Rule 11: Suitable for viewing from a distance
Because the outdoor billboard industry is becoming more and more popular all over the world, if your company name cannot be recognized by drivers or passengers from far away, the advertising effect will be greatly reduced.
Rule 12: Suitable for Writing
If you are reluctant to design a font, the result is bound to make people shake their heads and sigh. Because the spread of modern company names is diversified, some print media need to use the written effect of company names in promoting 1v, so it is also an important factor to consider whether the company name is good in writing, easy to recognize and easy to remember visually.
The above is a detailed introduction to the rules of company name. You can also check our company name column to learn more about company name.
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