Many people will make money, but few people will do business. So the first concept to be introduced here is that some businesses are short-term businesses, and there is no way to accumulate them and form brands. When a wave of dividends is consumed, another dish will be harvested again.
Do you think it's okay not to play like this? The heart is good, but the customer's attention is limited. In the face of endless routines and products, you still sell things from two years ago, which is obviously impossible to sell. The market likes the new and hates the old. Even if things are really good, you should show your good performance.
When it comes to the key points of an enterprise and its life cycle, if you understand it thoroughly, you won't get entangled.
For example, I used to do online sales in the wedding photo studio industry. This industry is really hard. The customer is one-off, the cake is so big, and the golden period is only a few months. If you don't try your best to get people into the store and upgrade the package, you can't live. Nothing to do in the off-season, just a holiday.
What do you think this industry can do to buy back? Please call me when you get married again? Really divorced, I may not find you if I get married again. What bad luck!
Then why don't you want to pursue repurchase? It's even worse to buy again. If you can buy again here, you will buy again from others. There are no customers who can't take a dime. Vicious competition can be seen everywhere. It is often the boss who fights with the second child and the third child is killed. Shopping malls, like battlefields, are simply out of control.
So we must get rid of the idea of finding the perfect industry. There is no perfect industry in this world, just like there is no perfect other half. Outsiders seem happy, but in fact, every family has its own problems.
If you want to enter an industry, you must analyze its key factors very rationally. Superstitively speaking, it is whether your eight characters match. Scientifically speaking, it is whether your ability can be controlled.
Staggered is true. It's easy to watch others do things, but if you really do it, you will find that you can't control it. It is completely two systems, and even the hidden rules are different.
I used to have a friend who was the brand planner of the catering boss. Seeing that others were making a lot of money by opening stores, he designed a very beautiful brand and rented a storefront to open it. On the day of opening the store, he invited me to dinner. There are indeed many people who pay tribute to various studies.
But it closed down three months before it opened, and he couldn't figure out why there was no business. Obviously, he tried his best in many things. Personally, there is no such gene.
The most common mistake that advertisers make is to think that everything can be solved by their heads, that they are the smartest people in the world, that they have no fear of many industries, that they can replace them if they do better, that they ignore the bad dishes made by others, and that many innate advantages are irreplaceable. Some businesses can't be driven by cleverness. No matter how good your copywriting is, the factory production reaches that level, no matter how big your creativity is, the dishes cooked in the kitchen still taste the same, and your talents soar, employees just can't execute them. What can you do?
It's simple to think, difficult to do, simple to do by yourself, difficult for others to do, full of ideals, but skinny in reality, with light and shade interlaced. Without consciousness, it will be a complete failure.
Every enterprise has its underlying logic. After careful debunking, it is not what you seem.
Say something we are familiar with.
For example, WeChat business, do you think it is selling products? In fact, a product is just a medium, something that brings people together, and essentially sells opportunities to make a fortune. You all believe that this product can make a fortune, so it is normal to buy something yourself. It is normal for friends around you to see that you have been doing it and support you with one or two orders.
But if you want to make money, don't expand your agency, don't engage in traffic, and it is almost impossible to turn over by selling goods, because the tentacles are very narrow, just like a company boss knows everything, but the boss will be in a mess if he does it himself, and many people must join to form an organization.
The final destination of any organization is the same. It must be that people at the top make a lot of money, people at the middle make a little money, and it is good that people at the bottom can return their money. If you can't climb up, then the information is wrong, and naturally you are far away from making a fortune.
This is a very naked underlying logic. Only WeChat commercial products will exist, but WeChat commercial brands will never exist, because branding requires huge mistakes and market supervision punishment. However, in the private domain, the sales error rate is very low, and customers don't like refunds at most, which will not affect other users' purchases, because they all spend money in the private domain.
Why can a private domain be fragrant and make a fortune? In fact, it is essentially the result of getting rid of supervision and minimizing the damage. Many products are ordinary but not crushed by bad reviews, and customers always see the bright side.
Why should the boss bother to make a brand? Because brand means that you can trust and be chosen in open competition, naturally your business will be unimpeded.
Human nature is lazy, and human nature pursues advantages and avoids disadvantages. Personally, I like consumer brands because it reduces the cost of my choice and thinking. I know this choice can't be wrong I pay more if I pay more, and even many brand goods are very cheap. At this point, strangulation has been achieved.
Why can Coca-Cola still make money without increasing much money for so many years? In addition to brand, excluding competitors is also a strategy. If any brand wants to enter, its retail price is already cheaper than your cost price. Naturally, I can't afford to play, so I simply won't go here.
Monopoly legal monopoly is the eternal secret of business.
Tik Tok can't be killed by such a powerful existence, and you will know that money is not everything. If you have that gene, you will have it. If you don't have that gene, it's no use tossing around. Times make heroes, and no one can exist forever.
Want to do, can do and want to do are always three gaps.
There is no easy money, and there is no good luck that falls out of thin air. This year may not be good, and next year may not be good. Everything is changing.
I often say that young people want to do the Internet. In fact, the internet is not easy to do, but it is a blessing for contemporary young people. What you can't get in reality will be easier to get online, just like self-media or short videos. What is the core essence?
Is to expand circle of influence, how many people can be affected offline? It won't affect many people at all, unless you are the heir of a financial consortium. Most people are actually weak in reality, but as long as you are talented on the internet, you will have a chance to get traffic, and strangers will pay for you.
Just like Li, if you work hard in reality, you are probably an ordinary office worker. When you are old, you will get married and have no salary.
If you can't grasp the essence of an industry and drive it to develop in a direction that is beneficial to you, and both the bright and the dark are unfavorable to you, then it is useless for this industry to make money again.
Does this track make money? Super earning, but Tencent only has more than 6,000 yuan. I hope the next generation can go to college, then find a decent job and play less mobile phones.
So what is the trend? What is a bonus? What is an opportunity? In fact, it is something that can enlarge you, but most people have not discovered their core advantages, and even many people have not discovered them until they die, and they are buried by doing nothing.
But the internet is definitely not easy, not what those people think. Simply write a few words and record a few videos to make money.
The starting point of the foundation is diligence, and it is super abnormal diligence, because if you are a little less diligent, others won't have a chance to see you. Even a platform like Tik Tok, which relies on luck, is the probability that 100 works will pop up, but most of them will start swearing after making a dozen or twenty articles at most! This platform B doesn't make money at all.
Tik Tok also has a basic broadcast of 500 anesthesia. If you change to Tencent, there will be no feedback at all, and fewer people will stick to it. Unless you have a strong desire to express yourself, it is absolutely impossible to succeed.
Only those who read 10 times and broadcast it 200 times, stick to it and enjoy it, can get through the haze. Here comes the opportunity. Which big boss did you see was chosen? They are all people who have experienced countless setbacks and hardships and are still strong.
The future is chaotic. The only thing you can do is to seize the moment, do what you should do, make yourself strong, and understand the nature of business, the nature of life and the law of things. Only in this way can we really go out and make our own destiny.
There are so many differences between people. Some people are still struggling with bad things, some people have struggled to get out, and some people have never struggled and don't understand anything.
Bodhisattva is so powerful that it can't save all beings. You knelt before him and asked, Bodhisattva, why?
Bodhisattva can only say that this is fate.
You see, you know this robbery is to hone you, just take it, you see, you know this blessing is what you have to wait for, just enjoy it.
You will experience what you deserve, and you will get what you deserve. What kind of business you can do and how much business you can do are the results of your own repair. Take advantage of the trend and retreat.