Today, I will share with you a good copy describing "pink". This is Miss Bi, an excellent magazine director in the movie Funny Face starring Audrey Hepburn. She chose pink as the main color in the magazine design and promoted pink, and wrote a paragraph to women everywhere:
To women all over the world
Drive away black, burn blue and bury beige.
Since then, ladies, ...
Red is dead, the color is gone, green is gone, brown is forbidden, deep purple and dark brown are not allowed, and there are yellow and green.
Think pink! Forget what Dior said about black and ochre.
Think pink! Who cares if the new look is ochre?
Now, I won't tell a woman what she should think.
But I will tell her, if you want to think, think pink!
Pink handbag! Pink shoes!
Carnival, carnival, walking news.
Pink is the choice of ladies who are interested in life.
Pink can enter thousands of households.
Try pink shampoo and pink toothpaste.
Play pink. It's pink all day.
Happy pink.
Dive into pink and live in pink.
Go out for a dance, remember one thing, wearing pink when dancing will be favored.
Think pink! Think pink is the most fashionable word.
Think pink! Think pink. You are Michelangelo.
Feel so happy, feel so bright, live your days and nights.
Pink is the color you want to change now. You must change it, stitch by stitch, stitch by stitch.
Think pink, think pink for a long time to come. Let's go!
When you think of pink, the world is rosy! Everything is wonderful!
Everything on the ground, everything you can think of, including the kitchen sink, wants pink.
Of course, this copy is expressed in the form of a musical, and after reading it, I feel like falling in love with pink.
Propagandizing a certain color and putting it into a specific object or scene is vivid and reminiscent, which is a good creative direction of copywriting.
How's it going? Do you fall in love with pink after reading this copy?
If you choose a color to promote publicity copy, what would you write? If not, you can try to imitate first, and then innovate and come on.
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).