Brand development in finidi, UK
In 20 16, finidi, England, put forward a brand-new brand concept EMPOWERTHEDRIVE to release its potential. Around this proposition, finidi further interprets the brand positioning as a luxury car brand that dares to break through.
Based on the three brand values of people-oriented, daring to break through and constantly innovating, and based on the product design and technology research and development concept of breaking through aesthetics and innovation, Britain and finidi have created a series of products that combine innovative design with cutting-edge technology.
Since its birth, British finidi has always insisted on the endless pursuit of ideal expression and artistic beauty, performing step by step. The extraordinary charm of modern oriental luxury has realized the perfect integration of dynamic power and elegance and tranquility, and it also contains deep and unambiguous outstanding bearing of still water.