Publishing House: People's Publishing House
Pricing: 23.00 yuan
Teach you to manage your own asset "reservoir"
When the word financial management first appeared, people only thought about banks-how to save money to earn more interest; When the stock market is hot, when it comes to financial management, people think of how to be a stockholder and how to be a citizen.
However, after reading Liu Yanbin's Good Financial Management, you will find that both of the above views are wrong. Financial management does not mean a simple savings passbook, nor does it mean making a fortune. Financial management runs through our lives and all aspects of our lives. The essence of financial management is to maintain and increase the value of the whole family assets for a long time on the basis of ensuring the financial security of the family. The purpose of financial management is to make the family life happy.
Since the establishment of the National Professional Standard for Financial Planners in 2002, Mr. Liu has been engaged in financial education, striving for the healthy development of financial management in China.
Financial management education involves financial planner education and people's financial management education, among which people's financial management education is the most important and the most difficult. On the one hand, without the financial needs of the people, the profession of financial planner is like a fish without water and a wood without soil; On the other hand, if people want to understand the essence and essence of financial management, they must turn profound and boring professional knowledge into easy-to-understand metaphors or examples.
The book "Good Ways of Financial Management" takes financial management as the main line, which almost runs through people's life: how to cultivate children's financial awareness, how to start from scratch for young people who have just entered the society, why the "moonlight clan" is not acclimatized, and the moral and financial defects of the "neet clan" ... In the financial management suggestions put forward by Teacher Liu at different stages of life, we can strongly feel that financial management is a responsible performance and a mature performance. Because only a correct outlook on life can have a correct view of financial management; Correct financial management methods will be a powerful guarantee for a happy life.
This book first answers the questions of what financial management is, why and how to manage it through Liu Yanbin's original "reservoir" theory, "nine-character proverbs", "eight-character policy" and "one center and three basic points" in financial management. Then it points out the "Tao" that everyone should follow in financial life, which is different from the specific financial plan and portfolio plan, but the principle and principle of financial management that is suitable for everyone's life. In other words, the "Five One Projects" theory of financial management put forward by the author in many CCTV columns and widely welcomed by the audience is upgraded from the "Five One Projects" of financial management.
After reading this book, you will find that what Mr. Liu taught us is not only some basic financial rules, but also the truth of life. No matter what stage of life readers are in, they should calm down and read this book carefully. Because this is a book by a wise man and a good man, which is worth reading by the whole family.
Liu Yanbin's wonderful quotations: What is financial management? Financial management takes "managing money" as the core. Seize the three links of saving money, generating money and preserving capital, manage the current and future cash flow, make the assets increase steadily and continuously on the basis of maintaining value, and make the money in your pocket spend all the time. The ultimate goal of financial management is to achieve financial freedom and make life happy. How to manage money: income is a river, wealth is a reservoir, and the money spent is the water flowing out. Financial management means "building reservoirs, digging deep wells and building dams."