Valentine's Day Gift Copywriting I
Purpose of the activity
Shaping the humanized style of the supermarket, reminding customers of the 77th Festival and stimulating customers' on-site consumption.
activity theme
Domesticated love and romantic Tanabata (POP theme poster in the store)
Time
8.17—8.31
Activity plan
1. Wonderful release of Tanabata Lovers Award
During the scheduled activities, you can redeem gifts when you shop at the first floor Piaoliang Boutique Plaza for the following amount (except food street and special sale floats).
send a sweet valentine's card to 77 yuan
send a warm cake over 277 yuan
send a lover's hot sticker T-shirt over 577 yuan
The gifts are subject to the on-site kind, and the company reserves the right to interpret the event, which is valid on the same day and will not be exchanged every other day.
2. Sweet DIY8/17-8/31
Customers with warm cake coupons can go to the second floor to get a fresh milk cake and write a romantic declaration.
3. Romantic homing pigeons
Couples who come to the store on August 25th will get a floating homing pigeon rose to pour out their tender feelings on your behalf.
iv. special care service for tanabata
flower ordering and delivery service: during the event, flower merchants will accept customers' orders and deliver flowers on behalf of them to convey the deep feelings of fire on your behalf.
Free gift packaging: During the event, all customers who need gift packaging can bring the shopping receipt to the 1F service desk for free packaging.
5. Meet for a love night
On the evening of August 25th and 26th, the radio host will celebrate a romantic night with you on the spot
On August 25th, the Red Parrot Restaurant and Bar will be open for business, and LiveBAND will play melodious music to enjoy the romantic night with you
VI. Romantic Declaration Message Board
Activity time: August 15th-August 25th
.
our company will collect wonderful messages and display them in the square in front of 1F on August 25th, and select three winners of the truest and coolest manifesto, which will be broadcast in a special program on the radio, and give a set of T-shirts and photos of couples.
Valentine's Day gift copy II
I. Activity time
February 1-February 14
II. Venue
xxKTV
III. Activity theme
Love declaration, happy and romantic Valentine's Day
IV. Activity content
1. On February 1-
First prize: 1
Prize: "My Favorite" 21 roses, giving a 3 yuan VIP diamond discount integral card
Second prize: 2
Prizes: "Perfect" 1 roses, giving a 2 yuan VIP discount integral card
Third prize: 3
Prizes: You can get a VIP discount bonus card when you click on the set meal of foreign wine and red wine
V. Activity details
Activity 1: Declaration of love
Participants fill in your declaration to him or her on the card specially made for you, and we will hold a lucky draw on February 14th. And broadcast your love declaration and winning list on the big screen of KTV private room.
activity 2: wine promotion
activities during the spring festival:
customers who order foreign wine set meal and red wine set meal during the activity will get a VIP discount point card.
foreign wine package series:
Remy Martin VSOP package 688 yuan/bottle
Smirno Vodka package 288 yuan/bottle
Red card whisky 12-year package p>98 yuan/bottle
(all the above packages give half a dozen soft drinks, 2 snacks and 1 fruit plate)
Red wine package series:
999.
Theme scheme of Valentine's Day activities in the restaurant
1. Theme of the activities: "Couples have been together for a long time"
2. Period of the activities: February 14, 216
Contents of the activities:
1. The chef designs a delicious menu for the exclusive lover, so that two guests can use a separate box.
2. Give an executive suite one night.
3. Give red wine and fresh fruit juice for unlimited drinking.
4. limited to 5 groups, the preferential price is $9,999+1%.
5. Please make an appointment three days in advance.
1. Activity theme: "Couples have been together for a long time"
2. Activity period: 216/2/8/2/14
Activity content:
4-12/8-2/13 * * six days, with a push of $45-$9.
customers who participate in the "Love Me Speak Up" activity can enjoy the "Love Me Jiujiu" activity discount ~ order special drinks and enjoy a special price of $99.
On Valentine's Day on April 22/14, only two people will share the meal, and the price of one-person sea-land double package for two people will be $1999net;
customers who participate in the "Love Me Speak Up" activity can enjoy the "Love Me Jiujiu" activity discount ~ order special drinks and enjoy a special price of $99.
4-3 Love Post-it Notes activity is to put love-shaped post-it notes on the glass behind the gift cabinet, and there will be no other 1% discount on Valentine's Day.
5. Contents of dishes: American T-bone steak with cream crab prawns on Tanabata is coming. How to write the promotion plan for Valentine's Day?
Jewelry Store
I. Promotion Purpose
Through the theme of "Romantic Chinese Valentine's Day Night", we firmly grasp the psychology of "having a lover" and carry out commodity promotion and activity promotion to attract passengers, raise awareness and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers feel the real price reduction concessions.
second, the promotion time
2xx August X-August xx
third, the promotion period
2xx August X-August xx
fourth, the promotion theme
1. Showing love is reasonable and the price is reasonable
2. Prepare enough gifts to let love be announced all over the world
.
each store should do a good job in creative display and highlight key displays of goods to ensure the sales of holiday goods.
1. Special sale of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special sale area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.
2. Theme display: August X-August xx
Each store will display Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window. If there is no kitchen window, it can display a conspicuous position.
requirements:
a, Valentine's Day theme display, with exquisite ornaments in the store as the main display object
b, each store must package at least 11 sets of "ornaments" for theme display
6, "bouquets of affectionate headdresses"
1, mainly headdresses, which are sold at a discount of 6-7% from the original price, and the price tag is marked by hand-written fine art pens.
2. Make the price table of "Bouquets of Affectionate Headdress"
Prepare packing boxes and wrapping paper in advance, and do a good job in packaging.
3. Free delivery service, requiring jewelry to exceed 1 yuan, and the delivery range should not exceed 2km.
VII. Promotion:
1. Make 1-2 lovers' balloons, which will be used for store Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
the cost is .155 yuan/set.
2. Gift of membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8th-13th)
Pay attention to the registration of membership card information.
VIII. Publicity
In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, DM delivery, etc.
1. Advertising slogan
xxx ornaments with jumping colors
Bright colors, exquisite workmanship and designs from South Korea. During Valentine's Day, will such ornaments become a fashion again? Come and see these noble, lovely and beautiful ornaments!
Unique Valentine's Day
What is unique and what gift can make a beautiful woman smile? Save money and have a decent gift, please see the baby ornaments recommended by HAFACE.
IX. Store layout
1. Prepare enough gifts for love announcements to be posted in front of the world.
a. Handwritten poster with fine brushwork at the entrance of the store (including specific contents of preferential policies);
B. a colorful banner: the content is "show love! Price reduction storm with reasonable price reduction ";
C. Buy or rent heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It's still important to mention here that the service quality must be effectively improved.
X. Joint operation
A cooperation agreement was reached with local flower shops to provide goods to each other, so as to increase the sales volume of both parties.
if you buy flowers of xxx yuan, give a piece of jewelry or membership card provided by XXX;
buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.
scenic spots
1. Background
Hangzhou, a "love capital", is rich in love tourism resources. Such as the Broken Bridge and Leifeng Pagoda related to The Legend of the White Snake, the Long Bridge, Wansong Academy and Phoenix Mountain related to butterfly lovers, and the tombs of Su Causeway and Su Xiaoxiao (Mu Caiting). Second, historical sites and scenic spots related to love and marriage. Being in the "Yuelao Temple" has always been the psychological sustenance for people to pursue love. The "My Heart-to-Heart Pavilion" in the "San Tan Yin Yue" has also been extended as a place to express loyal love. Taiziwan Park was once a must-see place for newlyweds in Hangzhou. Third, there are rich literary works with the theme of chanting love. With the West Lake as the background, literati in past dynasties left a large number of works with the theme of love through various literary forms, such as poems, operas, Sanqu, Zhuzhi Ci, couplets, folk stories and novels.
For example, The Tomb of Su Xiaoxiao written by Zhang Hu, a poet in the Tang Dynasty, The Story of Hongmei written by Zhou Chaojun, a dramatist in the Ming Dynasty, and Climbing the South Peak of Hangzhou written by Yu Dafu, a writer since the May 4th Movement. According to legend, the night of the seventh day of the seventh lunar month every year is the time when the "Weaver Girl" and the "Cowherd" meet in the sky. "Weaver Girl" is a beautiful, intelligent and ingenious fairy. On this night, ordinary women begged her for wisdom and skill, and also asked her for a happy marriage. On the seventh day of the seventh lunar month, the legendary Cowherd and Weaver Girl crossed the Tianhe River from Queqiao to meet each other. The Weaver Girl in people's hearts is an industrious, kind and ingenious fairy, so on the night of July 7th, young girls and young women will come out to pay homage and beg for her skills, hoping that they can have dexterous hands and a smart heart like the Weaver Girl and live a happy life. In the Song Dynasty, the people began to beg for cleverness from the Weaver Girl. Not only pray for ingenuity, but also pray for wealth, a happy and sweet marriage and children at an early date. In Hangzhou, Song Cheng Scenic Area is located in the southwest of West Lake Scenic Area, with Wuyun Mountain in the north and Qiantang River in the south. It is a Song Wenhua theme park in China and invested by Hangzhou World City Song Cheng Real Estate Co., Ltd. The Song Dynasty (96-1279 AD) was a mature feudal society in China, and its economic, scientific and cultural development occupied a world position at that time. Song Cheng is the first theme park in Hangzhou, which reflects the cultural connotation of the Song Dynasty. It is mainly divided into: Reproduction Area, Kowloon Square Area, Song Cheng Square Area, Xianshan Qiongge Area and Southern Song Dynasty Style Garden Area, so today we came to Song Cheng to experience a special Qixi Festival.
second, the purpose
in order to promote the continuation of Qixi, a traditional festival in modern times, let people see the tradition of marriage in the Song Dynasty and understand Hangzhou, the "capital of love". Create higher income for Song Cheng.
Third, the principle
runs through the whole Song Cheng tourist area, with the Qixi theme on the original infrastructure. Let tourists stay in the Song Dynasty, experience Hangzhou and enjoy the festive atmosphere of Tanabata. Let tourists personally participate in it, so that there is a scene everywhere and a little affection.
iv. organizational form
The theme of "Chinese Valentine's Day" runs through the whole scenic spot, and the scenery is as beautiful as possible. Through the restoration of various wedding customs, the festive atmosphere of a hundred years ago will be brought to the guests. Insert Tanabata and festive elements into the original scenic spots, and join the Tanabata wedding custom performance.
Fifth, the main slogan
Love Chinese Valentine's Day and get together in Song Cheng (Qiao means chance encounter and predestination. Except for seven coincidences. )
VI. Unit
Song Cheng Project Planning Team
VII. Main activities
VIII. Time: the seventh day of the seventh lunar month
IX. Location: xxx
X. Location:
The gate is decorated with a large-scale Hangzhou famous flower, Hangzhou Chrysanthemum, Cowherd and Weaver Girl, to attract guests. A group of patrons distributed wedding candy at the gate and loudly publicized it in Hangzhou dialect: "Mr. Wang's daughter got married ~"
Yuelao Temple set up a place with concentric locks around Lianlizhi, so that guests can make a wish, lock the concentric locks with their lovers, and wish to be United forever. Throwing their wishes on the wishing tree can make their wishes come true, add soil to Lianlizhi and make lovers * * * tie the knot together. If you pray in good faith in the old temple, you can get a good marriage. The daughter of the king of the gate tower should throw hydrangeas to get married, unmarried men can come forward to grab hydrangeas, and unmarried girls can also board the gate tower without finding a good husband themselves.
Mr. Wang's wife, Mr. Wang, is a big family, enjoying the wedding banquet of a big family in the Song Dynasty. All famous dishes in Hangzhou can be tasted here, such as Longjing shrimp, Dongpo meat, beggar chicken, Song Saoyu soup, West Lake vinegar fish and West Lake water shield soup. Sitting in front of the dragon and phoenix dining table, using porcelain tableware with "a hundred years of harmony and unity" is not only a joy, but also a thousand-year-old culture.
There are many antique shops on both sides of the ancient Song Street, including Qiqiao paper-cutting shop and paper-cutting exhibition on Qixi. Guests can watch the girls edge pieces of colored paper into exquisite works of art, and the girls can also teach the guests some simple paper-cutting on the spot, or they can ask the guests to buy one or two pieces as souvenirs. There is an exhibition of Suzhou embroidery in Xiuzhuang, and the girl's live embroidery performance is also attractive to guests. Guests can also pick up a needle and thread and try the taste of embroidery with their own hands. Otherwise, it would be nice to buy an embroidery back.
movable type printing is one of the four great inventions and one of the great contributions of the Chinese nation to the world. Use such an ancient method to print a certificate of love for your love, so that your love will be as eternal as printing.
Shadow Play Shadow Play is an art form of folk drama in Hangzhou, with light and shadow.