Where is the English car? What is it like?

In April, 2009, after Global Hawk and Emgrand, Geely's last and highest brand transformation strategy-Shanghai Yinglun brand was officially launched. Shanghai Britain symbolizes "classic, British and noble". In 2006, Geely Group signed an agreement with British Manganese Copper Group to jointly produce Shanghai British TX4 classic commercial vehicle in Shanghai. TX4 series vehicles have a history of more than 60 years in Britain, which is a famous British brand on par with Rolls-Royce and Bentley. They are designated vehicles for the British royal family, protocol vehicles for the 2002 Commonwealth Games and designated vehicles for the 20 12 London Olympic Games. During the 2008 Beijing Olympic and Paralympic Games, the Shanghai Yinglun TX4 team, which was put into operation in Beijing in advance, provided high-quality and high-standard services for Chinese and foreign guests. Liu Jinliang, vice president of marketing of Geely Group, said: "Shanghai Yinglun brand authorization will strictly implement the exclusive agency system for dealers in the region to protect the interests of dealers to the maximum extent; Select partners according to the cooperation period of more than three years, and formulate long-term strategic cooperation plans with agents from the beginning of cooperation in line with the cooperation concept of hand in hand and common development. At the same time, we will provide comprehensive operational support for agents-efficiency is the key to profitability. Shanghai Yinglun has an efficient marketing management team with rich practical experience in management and marketing, and will provide comprehensive and high-quality services to the agency partners with a scientific, rigorous, thoughtful and responsible attitude to ensure the efficient operation of the cooperative business. In order to build a better agent team and improve the channel competitiveness, Shanghai Yinglun will continue to provide all-round training support for agent employees in management, marketing, technology and products regularly and irregularly, so as to enhance the comprehensive competitiveness of agent partners. In addition, in 2009, Shanghai British brand plans to invest 1 100 million yuan as the marketing expenses of the brand. The established three-dimensional communication promotion plan will provide strong support for enhancing the popularity of Shanghai Yinglun brand and promoting the terminal sales of agents. China Everbright Bank's financial credit line of RMB 6,543.80 billion will be fully used for financial support for agents, which will effectively alleviate the financial pressure of agent partners and enhance the competitiveness of agents in the fierce market environment. In addition to TX4 models, the follow-up products of Shanghai Yinglun brand also include the top-end models of domestic cars that have appeared at the 2009 Shanghai Auto Show-Shanghai Yinglun GE (Excellence) and "A+ class business family car" SC6 18. " Talking about the development plan and vision of Shanghai Yinglun brand, Liu Jinliang said: "Inheriting the century-old British automobile brand, integrating the advanced British manufacturing technology and management concept, and condensing the Geely spirit of courage to struggle, innovation and self-improvement, Shanghai Yinglun will join hands with like-minded distribution partners to build a classic commercial vehicle brand belonging to China. "