Let architecture praise life
"Let architecture praise life" is the core concept of Vanke and the core value of Vanke products. Vanke has always made unremitting efforts to provide an ideal living space for different consumers to show themselves and live in harmony, protect and improve the environment and promote the sustainable development of man and nature.
Wanke road
Customers are the scarcest resource and the whole reason for Vanke's existence.
Vanke concept Vanke believes that housing construction is a cause closely related to various life forms. As the builders of houses, we are full of respect to build safe and secure green houses for people and create a harmonious, healthy and rich sunshine life.
Vanke vision
To become a leader in the sustainable development of China real estate industry and an excellent green enterprise.
Vanke mission
1. Strive to promote the construction of industry rules, constantly improve production methods, technology and management, improve the degree of industry standardization, achieve "quality growth" and promote technological progress in the industry.
2. Systematically understand the needs of different consumers for living life, and creatively use design, technology and services to provide an ideal living space for self-expression and harmonious life.
3. Continue to deepen research, protect and improve the environment according to local conditions, and form a sustainable development between man and nature.
Vanke's methodology
1. Simplify the complexity: A good enterprise is one that simply reduces the operating cost of the enterprise and can make it clear.
2. Transparency is not closed: success comes from continuous learning and cooperation, and transparency wins trust for the organization. 3. Be standardized rather than manipulative: Only by observing the rules can we cultivate the competitive advantage of marketization within the organization. 4. Responsibility, not profiteering: While pursuing fair returns, don't forget your responsibilities.
Vanke's operating principles:
Pursuit of Excellence: stay ahead, dare to be the first customer-oriented in the world; understand customer life, serve shareholders; create excellent returns.
Grow with employees and partners: respect employees and partners.
Efficiency first: cherish resources, turn around quickly, and benefit from the ability of sustainable development; Steady operation and harmonious coexistence with society and nature.
Vanke Enterprise Co., Ltd., established in May 1984, is the largest professional residential development enterprise in China. 1988 Vanke entered the housing industry, 1993 determined that the development of mass housing was the core business of the company. In 2006, its business covered more than 20 cities, focusing on the Pearl River Delta, the Yangtze River Delta and the Bohai Economic Circle. After years of hard work, Vanke has gradually established its competitive advantage in the residential industry: "Vanke" has become
The first national well-known trademark in the industry.
It is Vanke's greatest feature to lay the foundation with ideas and value morality more than commercial interests. Vanke believes that it is the cornerstone of Vanke's success to stick to the bottom line of value, refuse the temptation of interests, persist in obtaining fair returns from the market with professional ability, and commit to building a standardized and transparent corporate culture and a stable and focused development model. With its performance in corporate governance and ethical standards, Vanke has always enjoyed a high reputation.
Excellent corporate culture
Vanke has positioned itself as a leader in the real estate industry in China. Vanke is equal at home and open to the outside world, and is committed to building a "sunshine system". Vanke regards talents as capital and advocates "a healthy and prosperous life". Vanke's corporate culture case is highly respected by the industry.
When the competition between enterprises reaches a certain stage, the differences between enterprises will be directly reflected in the corporate culture. In fact, corporate culture largely reflects the ideological realm of an entrepreneur. From the Vanke corporate culture led by Wang Shi, we can see that corporate culture can not be separated from the rich humanistic feelings from the perspective of entrepreneurs. Vanke's "sunshine system" makes it a reality to create a healthy and rich life, and the ideological realm of entrepreneurs is affecting the health and progress of enterprises.
corporate vision
Vanke's corporate vision has become a continuous leader in the real estate industry in China. In order to realize this vision as soon as possible, Vanke requires itself to work hard in the following aspects:
1, constantly learn professional skills and improve the living standards of Chinese people;
2. Always provide customers with residential products and good after-sales service that meet their needs;
3. Show the humanistic spirit of "pursuing perfection" and become the representative of realizing ideal life;
4. Develop the company's business rapidly and steadily to achieve scale effect;
5. Improve efficiency and achieve first-class profitability in the industry;
6. Establish a brand and become the most famous and trustworthy enterprise in the real estate industry;
7. Have the best professional and management personnel in the industry, and provide them with the best development space and the most competitive salary;
8. Establish the image of outstanding emerging enterprises with honest and rational business behavior;
9. Provide investors with ideal returns.
Company goals
Vanke's corporate purpose is to create unlimited life. Purpose has several meanings:
1, for customers, it means understanding your life and creating an ideal space to show yourself; 2. For investors, it means understanding your expectations and returning a satisfactory ideal income; 3. For employees, it means understanding your pursuit and providing an ideal platform for self-achievement;
4. For the society, it means understanding the needs of the times and establishing the ideal image of modern enterprises.
Core values
Vanke's core values are to create a healthy and rich life. Core values include several aspects:
1. Customers are Vanke's eternal partners.
◎ Customers are the scarcest resource and the whole reason for Vanke's existence.
◎ Respect customers, understand customers, continuously provide products and services that exceed customers' expectations, and guide an active and healthy modern lifestyle. This is the concept that Vanke has always adhered to and advocated.
◎ In the eyes of customers, every employee of the company represents Vanke.
◎ A mistake of 1% is a loss of 100% for customers.
The most important criterion to measure the success of employees is the degree of customer satisfaction.
◎ Grow with customers and make Vanke perfect in complaints.
2. Talent is the capital of Vanke.
◎ People who devote themselves enthusiastically and do their jobs well are the company's most valuable resources.
◎ Respecting people and creating a harmonious and passionate environment for outstanding talents are the primary factors for Vanke's success.
◎ Vanke respects each employee's personality, personal will and choice; All employees are equal in personality and equal in the face of development opportunities; Vanke provides a good working environment, creates a harmonious working atmosphere and advocates simple and sincere interpersonal relationships.
◎ The professional manager team is the concrete embodiment of Vanke's talent concept. It is an important mission of Vanke to continuously cultivate a professional, passionate and creative team of professional managers.