I also want ````You are also in the first grade of junior high school, right?
The furniture store advertised as "furniture"
A restaurant's signboard said "Thirteen is too full"
A real estate advertisement's "Buried Riches on All Sides" is very conspicuous
Pharmaceutical merchants use slogans with homophonic meanings such as "Don't stay under the spot"< /p>
The word "stop" is written as "仃", fast food is written as the upper left part of the word meal, eggs are written as "Chicken Dan", and various beers are written as "various beers"
The slogan is The eyes of a brand are of extraordinary significance for people to understand the connotation of the brand and build brand loyalty. Let’s take a look at how these familiar world classic advertising slogans create world-class brands.
*M&M chocolate: does not dissolve in the hand, only dissolves in the mouth
This is the inspiration of the famous advertising master Bernbach. It is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay in our hands for a while.
*Pepsi-Cola: The choice of the new generation
In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as the Coke of the new generation. Inviting the new generation's favorite superstar singer as its brand spokesperson, it finally won the favor of young people. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the greatest role.
*Volkswagen Beetle: It’s better to be small if you think about it
The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, it was basically Without a market, Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars steadily dominated the U.S. car market until Japanese cars entered the U.S. market.
*Nike: just do it
Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertisement The language is in line with the mentality of the young generation. If you want to do it, just do it. As long as you are different, you just need to take action. However, with Jordan's retirement and just do it changing to "I dream.", Nike's influence has gradually declined.
It has become the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.
*De Beers Diamonds: A diamond is forever, a diamond will last forever
Proving that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers Diamonds This slogan not only tells the true value of diamonds, but also elevates the value of love to a high enough level from another level that people can easily associate diamonds with love. This is indeed the most wonderful feeling.
Different from Nestlé, Mai's sensory experience is better. Although not as straightforward as Nestlé, it is in line with the artistic conception of coffee. At the same time, it closely combines the mellow aroma of Mai's coffee with inner feelings. It is also often Can stand the test.
*Yamaye Piano: Children who learn piano will not become bad
This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a psychological attack strategy, and does not explain The advantages of piano are that it attracts parents of children from the perspective that learning piano is beneficial to their children's physical and mental growth. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step.
Yamaye is brilliant at this.
*Mc Coffee: Good things should be shared with good friends
This is the advertising slogan launched by Mc Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that sentence The advertising slogan has been deeply rooted in people's hearts, so Mak's had to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.
Therefore Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin? Especially those noble people are convinced.
*Dove Chocolate: Milky, silky feeling
The reason why it is a classic lies in the psychological experience of "silky feeling"; it can make chocolate delicate and smooth It feels like using silk to describe it, the artistic conception is lofty enough and the imagination is rich enough. Make full use of synesthesia and maximize the power of language.
*Intel: Give the computer a Pentium core
Intel's microprocessor was initially called X86 and did not have its own brand. In order to highlight its own brand, it After 586, the running speed of a computer is defined by the number of Pentiums. It is said that in order to launch its own Pentium brand, Intel gave major computer companies a 5% rebate in order to put the word "intelinside" on their products and packaging, while "giving computers a Pentium core" means The pun not only highlights the brand but also appropriately reflects the functions and surging driving force of the Pentium microprocessor.
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Other answers*** 6
< p>I don’t understandAnswer: fen970116 - Probation Level 10-27 22:26
Still don’t understand what you mean! But there are a few foreign words Model, Jeep, Guitar, Motorcycle, Modern, these words are all foreign words
Answer: Kunpeng Youxia - Trainee Magician Level 2 10-29 07:56
1. At the entrance of the hotel: "Copy "Fan
2. At the entrance of a car repair shop: "Push" tires for tire repair
3. At the entrance of a retail store: "Sold separately"
4. Furniture store Doorway: home "all"
5. Doorway of decoration store: decoration "huang"
6. Lost property advertisement: lost property "enlightenment"
7. Installation company Door: "Press" to decorate
8. Car wash shop door: Car wash and "wax"
9. Restaurant door: "He" rice
10. Fruit Store entrance: "Bo" Luo
Answer: 506661827 - Probation Level 10-29 21:19
Silent Mosquito
Answer: wwx1006 - Probation period level 11-2 19:24
The furniture store labeled the advertisement as "furniture"
A restaurant's signboard said "Thirteen is too full"
A real estate advertisement’s “Bury the Rich on All Sides” is very conspicuous
Pharmaceutical merchants put out slogans with homophonic meanings such as “Don’t stay under the spot”
“Stop” The word "Ding" is written as "ding", fast food is written as the upper left part of the word "dinner", eggs are written as "Chicken Dan", and various beers are written as "various beers"
The advertising slogan is the eyes of the brand, which helps people understand the connotation of the brand. , building brand loyalty has extraordinary significance. Let’s take a look at how these familiar world-class advertising slogans create world-class brands.
*M&M chocolate: does not dissolve in the hand, only dissolves in the mouth
This is the inspiration of the famous advertising master Bernbach. It is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay in our hands for a while.
*Pepsi: The choice of the new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They discovered the market from young people and positioned themselves as the Coke of the new generation. Inviting the new generation's favorite superstar singer as its brand spokesperson, it finally won the favor of young people. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the greatest role.
*Volkswagen Beetle: It’s better to be small if you think about it
The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, it was basically Without a market, Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars steadily dominated the U.S. car market until Japanese cars entered the U.S. market.
*Nike: just do it
Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertisement The language is in line with the mentality of the young generation. If you want to do it, just do it. As long as you are different, you just need to take action. However, with Jordan's retirement and just do it changing to "I dream.", Nike's influence has gradually declined.
It has become the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.
*De Beers Diamonds: A diamond is forever, a diamond will last forever
Proving that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers Diamonds This slogan not only tells the true value of diamonds, but also elevates the value of love to a high enough level from another level that people can easily associate diamonds with love. This is indeed the most wonderful feeling.
Different from Nestlé, Mai's sensory experience is better. Although not as straightforward as Nestlé, it is in line with the artistic conception of coffee. At the same time, it closely combines the mellow aroma of Mai's coffee with inner feelings. It is also often Can stand the test.
*Yamaye Piano: Children who learn piano will not become bad
This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a psychological attack strategy, and does not explain The advantages of piano are that it attracts parents of children from the perspective that learning piano is beneficial to their children's physical and mental growth. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step.
Yamaye is brilliant at this.
*Mc Coffee: Good things should be shared with good friends
This is the advertising slogan launched by Mc Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that sentence The advertising slogan has been deeply rooted in people's hearts, so Mak's had to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.
Therefore Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin? Especially those noble people are convinced.
*Dove Chocolate: Milky, silky feeling
The reason why it is a classic lies in the psychological experience of "silky feeling"; it can make chocolate delicate and smooth It feels like using silk to describe it, the artistic conception is lofty enough and the imagination is rich enough. Make full use of synesthesia and maximize the power of language.
*Intel: Give the computer a Pentium core
Intel's microprocessor was initially called X86 and did not have its own brand. In order to highlight its own brand, it After 586, the running speed of a computer is defined by the number of Pentiums. It is said that in order to launch its own Pentium brand, Intel gave major computer companies a 5% rebate in order to put the word "intelinside" on their products and packaging, while "giving computers a Pentium core" means The pun not only highlights the brand but also appropriately reflects the functions and surging driving force of the Pentium microprocessor.
As Japan's largest automobile company, Toyota naturally dominates the Chinese market, and this wonderful slogan is very suitable for the situation at that time; it cleverly combines Chinese proverbs to reflect confidence and domineering, and is catchy. . Today, Toyota probably no longer dares to make such boastful claims, but many Chinese people still remember this slogan.
*Goldlion: The World of Men
In addition to a good name, Goldlion’s success also lies in successful positioning. They position their products for successful and distinguished men. After years of perseverance, it has finally become the best in men's clothing, and this advertising slogan accurately reflects the positioning and core values ??of Goldlion.
*Vassoon Shampoo: My brilliance comes from your style
Sassoon is a rising star among P&G's shampoo brands. They invited the internationally renowned hairdressing expert Vidal. Sassoon serves as his own brand ambassador and uses Vinda. Sassoon's own name serves as a brand, thereby establishing an image of professional hair washing and hair care, and "My brilliance comes from your style" is the finishing touch.
*Philips: Let’s do better
Philips’ achievements in the field of home appliances are eye-catching, and it has become the most profitable appliance among the top 500 companies. group. However, in addition to constantly emphasizing its innovative technology in its advertising campaigns, Philips never forgets to humbly say "let us do better". This kind of gentle selling seems to be easier to win the recognition of the Chinese people. No wonder it was Aido will come up with a copycat version of "We've been working hard."
* Levi's jeans: different cool, same pants
Levi's jeans are the earliest in the world Jeans brands have always presented themselves with a personalized image. Among the younger generation, cool culture seems to be a culture that never goes out of style. Levi Jeans firmly grasps the cultural characteristics of this group of people to create ever-changing "cool" "Ads like this appear to impress the new "cool" people who are fashion forward and keep the brand fresh and lastingly productive.
*Voluntary blood donation: I don’t know you, but I thank you!
Everyone who participates in voluntary blood donation will be moved by this slogan. Although it is simple and unpretentious, it truly reflects the matter of voluntary blood donation and at the same time expresses the voice of a patient who accepts voluntary blood donation.
Cars have always been a popular car model in the Chinese market. In promoting the Chinese market, Nissan uses a very traditional Chinese advertising slogan: In ancient times, there was a Maxima, but today there are Nissan cars, which has shortened the distance with the Chinese people, thereby establishing Nissan's second position in China.
Driving; BMW is different. Although it also represents status, it obviously belongs to the younger wealthy class, and they often drive themselves and experience the driving pleasure of BMW. This is the charm of BMW.
*555 cigarettes: extraordinary, mellow and satisfying
The internationally renowned cigarette brand 555 is the star of the racing circuit. Although they cannot appear in the public media, they have become sponsors of various international car competitions and rallies. The communication language of 555 cigarettes reveals a kind of temperament and mentality, and uses a heart-attacking language style to satisfy the smokers' psychological feelings, making smoking a psychological experience.
Positioned as a non-Cola carbonated car, it established a distinction from Coca-Cola and Pepsi-Cola, but achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand new market for Qixi.
model.
*Kodak: This is the moment
The number one brand in the film market never has to emphasize the saturation of its colors and the fineness of its grains, but rather uses the wonderful and unforgettable moments in life To impress consumers, retain beautiful moments, and give you eternal memories is the eternal theme of Kodak film. Whether it is "Suffering from every moment of life" and "This is this moment" are concentrated reflections of the theme.
*Motorola: Flying Beyond Infinity
In the analog era, Motorola was the well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by the rising star Nokia in the digital era and lost its past glory. . Motorola dreams of one day spreading its wings of freedom again, soaring high and flying beyond infinity. This is Motorola's ideal. Today, in the era of unlimited Internet, Motorola is finally flying high again and flying freely.
The take-off of China's economy has created a number of outstanding domestic enterprises and well-known brands. Among them, those communication slogans that have been tested by the market have become an integral part of the brand value, injecting spiritual food into the brand, and well interpreting the core values ????of the company and the brand.
*Haier: Haier, Made in China
Domestic household appliances have always been considered to be of low quality and low price. Even if they are exported, they are rarely labeled as Made in China.
Haier, the leader of Chinese home appliance companies, decisively promoted the banner of "Made in China" when China's home appliance industry was maturing, and the slogan was very confident, inspiring the self-confidence of the Chinese people and enhancing the National pride. As far as the advertising slogan itself is concerned, the beauty lies in its "creation", which is concise, powerful and full of confidence.
*China Unicom: Loving the Chinese Knot, Connecting the World’s Hearts
China Unicom’s logo is the image of a Chinese knot, which is full of affinity. The birth of China Unicom has made a huge contribution to the development of China's communications industry. They have challenged China Telecom again and again, and have gradually grown and developed in the competition with high-quality services and low prices. China Unicom has naturally integrated its logo and brand name into its advertising slogans, achieving harmony and unity from appearance to spirit, reflecting The spiritual philosophy of the enterprise.
*Business Link: Technology makes it easier for you
The rise of Business Link is a miracle. They use simple and easy-to-use Business Link to explain what "technology makes it easier for you" ” is to use simple operations to make life more orderly and convenient. This is the benefit of high technology. With overwhelming advertising, Business Link has created a market.
*Fiyta: Once you own it, you have no choice
When people’s quality of life reaches a certain level, watches no longer have such a single purpose. Fiyta Use noble quality to connect yourself with your identity, so that when people wear Fiyta watches, they can feel more extraordinary temperament and exclusive feelings of respect.
If you had this feeling, would you choose any other watch?
*Li Ning: Keep the excitement to yourself