What is non-mainstream?

Origins of non-mainstream

According to research, the ancestor of non-mainstream originated from the Punk culture in the 1970s, among which Gothic rock and visual rock style (Visual rock) as the representative. Punk culture belongs to post-modern nihilism. It expresses emotions such as anger, destruction, and death through strange costumes with strong visual impact. It is popular among rock musicians and fans.

In the late 1990s, a new form of expression emerged from Punk culture, which incorporated Pop elements, became more diversified in visual expression techniques, and began to express some melancholy and sad themes. , so the Emo culture was born, and Emo is the abbreviation of Emotional. Emo culture also originated in the field of music, but soon became a fashion style that became popular among teenagers around the world.

Conflict between mainstream and non-mainstream models

Mainstream (conventional fixed model):

Mainstream cultural values ??usually appear to be stable structures to the outside world. As the name suggests, mainstream does not refer to the pursuit of fashion trends - it refers to a value and outlook on life that has been accepted by the vast majority. (Those who do not accept the true mainstream views are not the followers of the social phenomenon currently called non-mainstream - but refer to idealistic philosophers such as Nietzsche.)

Non-mainstream (unconventional flow patterns ):

Niche cultural values ??are incompatible with real values. Haizi who committed suicide by lying on the train and Van Gogh who committed suicide with a gun are both non-mainstream niche cultural values.

About the driving force of the non-mainstream

After the sheep-herding baby determined the goal of: "herding sheep - giving birth to babies - herding sheep" (what we call ideal), it was rain or shine. He went to herd the sheep without hesitation. Isn’t it that modern society lacks this spirit of perseverance? Of course, the reason why our spirit of perseverance is lost is also due to deep-seated social reasons - our society is not completely fair and just. Due to many factors such as the environment in which everyone grows up, sometimes we may not succeed despite our efforts. In this case (that is, our ability to achieve our goals is not very feasible, and there are too many uncertain factors), there are two situations: A. Some people play non-mainstream, play decadent and degenerate, and then find many " Non-"friends" work together to find the environment and reasons for cries and "non-", thus finding a psychological balance to reduce the ruthless "damage" of reality to themselves. They use "lord" in a "non" way. B Some people go to play games and "fight monsters - upgrade - fight monsters" like "raising - giving birth - raising babies". They get endless fun in the game, because they have expectations, and online game companies will cater to them. As long as you are fighting monsters, you can level up, and as you level up, you can fight bigger monsters. In the game, players are also recognized by a group of people. , obtain a sense of accomplishment that is impossible or difficult to obtain in reality, in order to alleviate the harm and "unpleasantness" caused by reality to their psychology. In fact, some pop songs, like games, are popular because of the songs’ catchiness and the recognition of the stories told by the fans. Sports, talent shows, TV series, variety shows, entertainment and many other things have the same function. It's just that only online games have the greatest impact on people's time, money, body, studies, etc.

Think about the sheep-herding boy. Although his goals in the world are simple, they are very maneuverable. You can make money by herding sheep, and you can marry a wife by making money. This is really true.

The origin of the word "non-mainstream" Regarding the origin of the word "non-mainstream", here is a saying:

The origin of "non-mainstream", I believe many people have heard of TOKYO HOT, which translates to Tokyo Fever. Tokyo Hot is the largest AV movie TV station in Japan. 60% of the AV movies we see in the world come from this TV station. It is located in the Shibuya area of ??Tokyo, which is the birthplace of the non-mainstream. It is called the most desirable place for the non-mainstream people. place. This origin statement can be said to be a typical example of the term "non-mainstream" coming from the powerful Japanese cultural vocabulary.

There is another saying:

"Fei" was originally a simple negative prefix. The word "non-mainstream" in China was originally the negative form of the word "mainstream" (see the entry on "mainstream" for details). Later, due to the influx of foreign culture, it gradually gained a deeper inner meaning than the mainstream. With the continuous integration of various cultures in China, it has gradually evolved from the simplest general reference to foreign cultures and values ????to a general term for "alien and unacceptable to ordinary people" cultures. There are many other theories that the word came into being under the influence of foreign culture.

Moreover:

The term "non-mainstream" was born immediately after the mainstream had meanings other than its original meaning such as "river trunk". In other words, "non-mainstream" has only had the meaning of "non-mainstream culture" relative to "mainstream culture" since its birth. In this way, the term "non-mainstream" cannot have been born for more than half a century - or in other words, the term "non-mainstream" even came into being after Haizi fell on the train.

No matter how the word came into being, one thing is certain, the word "non-mainstream" did not come about because of "non-mainstream phenomena".

It is also said that the term "non-mainstream" comes from a band in Italy. Over time, cultural differences have formed the current situation.

The popular era

Non-mainstream was popular in the 1990s. Most of the people who like non-mainstream are boys and girls born in NC in the 1990s. Due to various differences dominated by age (including ways of thinking, knowledge structures, communication platforms, etc.), "FZL" can rarely be understood by speakers in traditional media. Therefore, traditional media usually adopt a mild wait-and-see attitude towards "FZL", often quoting expert opinions at large lengths in their reports, and linking it with Martian literature, exam-oriented education, adolescent psychological problems, puppy love and other behaviors.

Some people once commented on the Internet that "FZL" corrupted the public morals, and derogated it as "fat lard" through its homophonic pronunciation. These comments are often ignored by the "FZL crowd".

Generally speaking, ordinary people take a contemptuous attitude towards "FZL" and regard them as representatives of low taste; the "FZL" people are the product of a mixture of poverty and vanity. "FZL" thinks he is also a trendy person.

Most of the people who like non-mainstream music nowadays are students born in the 1990s, and they are all about the same age.

Non-mainstream emerged in China in the 1980s and became popular among students born in the 1990s.

[Edit this paragraph] Non-mainstream and non-mainstream phenomena

·What is "non-mainstream phenomenon"? What does "non-mainstream phenomenon" mean?

Non-mainstream is a term used in Western countries for phenomena that are different from the mainstream lifestyle, especially in the field of music. However, after being introduced to China, it was only considered a visual phenomenon. Appearance, but not really its connotation. China's non-mainstream is reflected in the photos that are photoshopped into dark tones such as blue and black, depressive sentences are added, and the characters' hairstyles and postures tend to be in the same style. It is called "non-mainstream" but is actually a mainstream hobby for a large number of people, mainly those born in the 90s and 80s.

In terms of number of people, those who pursue "non-mainstream phenomenon" fashion account for a relatively small number. If there are more people, it is called mainstream fashion.

There are mainstream and non-mainstream. Mainstream and non-mainstream do not exist. The literal meaning is as follows: HipHop, R&B or Blues is mainstream in Western society. In the past, it was non-mainstream in China, but now it is gradually moving towards non-mainstream status. And gradually lost its mainstream status. It can also be called "avant-garde" or "pioneer", which means alternative.

Non-mainstream refers to various cultural values ??outside the mainstream, which may be relatively advanced or lagging, rational or extreme, and there are relatively few people who pursue such values ??(more It’s called mainstream).

(Non-mainstream comes from the Internet era, and there are mostly non-mainstream personality portrayals on the Internet. Such as: non-mainstream personalized fonts, non-mainstream signatures, non-mainstream decadent pictures, QQ, etc.)

< p>The relationship between non-mainstream and mainstream

As the name suggests, non-mainstream refers to things that are not mainstream, are not recognized by the masses, and are not everyday.

[Edit this paragraph] Related comments

Realistic analysis

The embarrassing current situation of non-mainstream

The original meaning of non-mainstream is itself a petty bourgeoisie It is a representative word for minority circles, but it has been seriously vulgarized in China. The so-called non-mainstream now is no longer non-mainstream in the true sense, but a superficial social phenomenon arising in a special era.

Almost all the non-mainstream content and related websites searched on the Internet are nothing more than stolen photos from some 163, sohu photo albums, trendy websites or some well-known blogs, pirated fashion brand clothing, and stolen excellent products. The designer's work is then labeled with the maliciously hyped keyword "non-mainstream", or it is a Google Picasa advertisement. Google has stated that it is just a photo management tool, and then it is maliciously hyped by those "non-mainstream" webmasters in order to make money. Advertising costs are used to promote it to a certain extent to induce and deceive those members to come and download. Google never expected that after spending so much money, its brand would be ruined by these unqualified webmasters in China. Today's "non-mainstream" even those who are truly anti-traditional and fringe are disgusted, and even some fashionable people sneer at it. The representative word of a very bourgeois and niche circle has been so hyped.

Non-mainstream in China has become a tool for a certain group of people to escape reality and find spiritual solace.

Non-mainstream has also lost its original profound connotation and significance. In China, thousands of young people are stuck in those obscure and decadent texts. In the confusion of young people, being non-mainstream becomes an excuse for them to evade social responsibilities and self-responsibility. In other words, they are a decadent mess. However, in real life, there is really no one or thing that can make them so decadent.

The profound concepts embodied in the non-mainstream are also misinterpreted as decadence, sadness, pain and other words that are very popular among the younger generation today.

As one netizen said, even those who are truly anti-traditional and fringe people are disgusted.

Netizen comments

The development of a non-mainstream culture to this day has become a social phenomenon in mainstream society because a large number of people blindly follow trends.

As a result, it was misunderstood by the public, and many people began to criticize it, which is undeniable. They are right. Even if they say it is not worthy of being culture, that is not true. But one thing is that it is not the real non-mainstream. The original non-mainstream was completely different from what it is now. What is presented to everyone now is a distorted non-mainstream. At most, it can be regarded as a branch of the non-mainstream that has developed to this day. The real non-mainstream rarely attracts everyone's attention. Although they can be considered alternative, they can also embody harmony.

I think non-mainstream is a substitute for some people to find reasons for their degeneration, interpreting this non-mainstream as fashion and cool. It is to express one's own depravity in the form of art that it considers to be noble. The respect of those who follow the trend often makes people sink deeper, and then use it to escape reality. (As for whether the post-90s generation likes this method, I deny it. People who like it are often students who have a lot of pocket money to spend. It is not a problem of the post-90s generation. They just lack a certain emotion and don’t know what to do in their hearts.)

A social status quo: some people born in the 80s and 90s only know the appearance of non-mainstream and visual kei but don’t know its connotation. They blindly worship Japanese visual kei, but have difficulty understanding the visual kei culture due to their own cultural limitations. Essence. As a result, a group of "pseudo-visuals" and "pseudo-nons" began to proliferate on the Internet. If they don't go to school, they will naturally have plenty of time to develop further. Because it arouses disgust among many people, and they consider themselves to be "visual kei" and "non-mainstream", and many people who are disgusted also accidentally understand "non-mainstream" and "visual kei", and cannot distinguish between authenticity and falsehood, which makes the online perception of visual kei There is a lot of criticism against non-mainstream people, which also reflects people's blindness from another angle.

[Edit this paragraph] Non-mainstream representatives

Non-mainstream kings

Non-mainstream needs a clear representative, so who should it be? I have to remind people of the non-mainstream king Yang Chengjun. Yang Chengjun is the ruler of the new generation of non-mainstream. He is known as the "King of Non-mainstream", the founder of non-mainstream visual system, a heavy metal singer, a punk singer, and has outstanding artistic talents. He has a handsome appearance and likes innovation. He has to be called the master of "non-mainstream trends". He created non-mainstream selfies, changed the non-mainstream, expanded the non-mainstream, made the originally alternative non-mainstream even more alternative, and pushed the non-mainstream to the top of the trend. In the eyes of young people who are not mainstream trends, he is the object of their imitation and the admirer of non-mainstream people. His achievement has been called a "miracle". Many times, people think that Yang Chengjun is the founder of non-mainstream. He is not. There is no founder of non-mainstream. He is the founder of the new generation of non-mainstream and the person who leads the trend of non-mainstream. He is the real non-mainstream. . After Yang Chengjun pioneered non-mainstream selfies, non-mainstream selfies began to become popular. He has a very thorough understanding of the word and trend of non-mainstream and thinks very far. He changed the non-mainstream. He believed that the non-mainstream was not only a trend, but also an adjective. He pointed out: From an objective point of view, the non-mainstream will never decline, and no one can get rid of the non-mainstream. With this point of view and this kind of thought, he brought the non-mainstream to the extreme of the trend and the peak of non-mainstream alternative. Yang Chengjun’s innovations and ideas cannot but be said to be unique. The trends he has created have become non-mainstream. His abilities cannot but be said to be unique. This can be clearly seen in his music and visual works. It is a very new trend, and it can be considered a new generation that is not mainstream. Yang Chengjun set off the heyday of the non-mainstream, which is the non-mainstream of the post-90s generation. Their thoughts completely follow Yang Chengjun. There are also many people of the non-mainstream generation of the 80s who admire Yang Chengjun because he is the master of the non-mainstream trend. Some people say that Yang Chengjun is the king of hipsters and the embodiment of the non-mainstream. Perhaps, this is just his destiny. God arranged for him to come to the world to lead the non-mainstream, and he leads very well. Yang Chengjun made the non-mainstream, and the non-mainstream also made Yang Chengjun, making him a new idol, a representative of the non-mainstream, the king of the non-mainstream Yang Chengjun. Of course, these are just superficial, vulgar and non-mainstream things that are blindly followed in China.

Non-mainstream music

The direct definition of non-mainstream music in Hong Kong, Taiwan or locally mostly just refers to the number of people, the sales of its albums, or even just the title of a commercial technique. Image is always marginalized and a niche thing. The outside world's impression of non-mainstream music is that it is neurotic, alternative and even a little unsafe, and any music that is political, confrontational or subversive is classified as alternative music by local music critics. Mainstream music is what normal people listen to. This is what we often call "herd behavior". In order to gain a sense of identity, one puts oneself in a group and uses the projection of countless people to create the illusion of greatness for oneself. Chinese listeners are the majority. Businessmen are too aware of this human weakness, which is why local music is poor.

In the mid-1980s, heavy metal entered the mainstream music scene, and its traces can be found in all major mainstream music charts. However, not all heavy metal is popular or mainstream. The emergence of art heavy metal (prog metal, art metal) is the best proof.

However, when today's local Chinese listeners see people with long hair, tattoos, and gold belt rings, they think they are very different and a commercial technique. For the entire music environment, this is not just a term. The mistake is actually a difference in taste and knowledge of music. We can even say that it is a serious backwardness.

This situation causes bands or musicians to unconsciously take issues such as the public and sales into consideration when considering their musical direction, which delays the entire music process. A musician should focus on "music creation" instead of wasting time on "brand creation." In such a distorted environment, musicians will gradually fall into the polarization between mainstream and alternative music. It seems even more elusive to achieve the blooming of European and American music.

On the other hand, the definition of non-mainstream music in Europe and the United States focuses on the uniqueness of music, innovative techniques, and presentation methods. In a more in-depth manner, many philosophical ideas, music theories, and artistic forms will be discussed in the field of music. , alternative music can get a higher positioning. However, it will not be too confrontational with mainstream music, because Europe and the United States have a mature grasp of music and can treat every music type fairly. In addition, foreign people It has a high ability to digest and accept, so every type of music has its own space for survival. The correct definition of mainstream and non-mainstream lies only in the attitude and spirit towards music. It does not mean that music supported by many people is mainstream, and music that no one appreciates is non-mainstream.

What is R&B? What does he have to do with alternative music?

The full name of R&B is Rhythm & Blues, which is generally translated as "Rhythm & Blues". In a broad sense, R&B can be regarded as "black pop music". It originated from black blues music and is the basis of today's western pop and rock. Billboard magazine once defined R&B as all black music, except for Jazz and Blues. It can be classified as R&B, which shows how broad the scope of R&B is. Hip Hop and Rap, which have become very popular in the black music circle in recent years, both originate from R&B, and at the same time retain many R&B elements. In fact, it has no necessary connection with non-mainstream music, but now the post-90s generation and so on use R&B as non-mainstream music.

Sources of non-mainstream music

According to research, the ancestor of non-mainstream music originated from the Punk culture in the 1970s, among which Gothic rock ) and visual rock (Visual rock) are represented. Punk culture belongs to post-modern nihilism. It expresses emotions such as anger, destruction, and death through strange costumes with strong visual impact. It is popular among rock musicians and fans.

PUNK is an anti-rock music force that emerged in the 1970s. PUNK is translated as "punk" in mainland China; translated as "punk" in Taiwan, and "collapse" in Hong Kong. In the West, the definition of PUNK in the dictionary is (slang) hooligan, waste, prostitute, child molester, inferior, etc. (although its meaning has changed to a certain extent now). It has been 25 years since "PUNK" magazine was first founded by Leg McNeil in 1975 and then became a trend in this music by Sex Pistols. To understand PUNK’s impact on the world and indoor space, we must first understand the meaning and development of PUNK.

Non-mainstream music classification

Non-mainstream rock music

Non-mainstream DJ music

Non-mainstream Korean music

Non-mainstream pop music

The definition of non-mainstream music should also consider its connection with the mainstream. Mainstream and non-mainstream are a pair of contradictory themes. Without either one, the other will be lost. significance.

The existence of non-mainstream is a manifestation of the progress of human thought and a reflection of the personalized choice of intelligent creatures. Non-mainstream can be divided into super-mainstream non-mainstream and post-mainstream non-mainstream.

Super mainstream refers to emerging trends that have not yet been accepted by the public and have the potential to become mainstream. His characteristic is one word - new, which means it has never been seen before. They can be progressive, decadent, violent, or even full of death. Whether it can exist and how long it lasts depends entirely on the value orientation (spiritual and material) of the public, and is also related to a certain social stage.

If the mainstream tends to be progressive, then the progressive non-mainstream will be promoted to the mainstream and its ideas will be carried forward. On the contrary, if the society is in a downturn, or the value orientation is chaotic, the negative non-mainstream will gain the upper hand. causing the trend to take a turn for the worse.

The post-mainstream category refers to trends that have existed in the past, or even mainstream trends in the past, that are still popular to a lesser extent and may become mainstream again. The post-mainstream category can be said to be the retro category. The word retro is often used in a derogatory sense. In fact, retro simply means picking up things from the past (including spiritual or material). Depending on the development direction of society and the value orientation of the public, the fading trend may regain its former color and even become more dazzling. The retro here does not mean to go backwards all the time, with humans returning to live in caves, but to make certain steps backwards, to make space, or to re-choose the direction of evolution. This is actually a manifestation of progress. Chinese people often call it retreat to advance.

Ultra-mainstream and post-mainstream can actually be regarded as the same trend to a certain extent. They are both trends, and only a small number of people follow them. The difference is that the former has never existed; the latter has appeared in history and appears again today, with varying degrees of contemporary color, and is no longer the most original trend.

Mainstream and non-mainstream can be said to be the difference in the number of people. People tend to tend to a certain trend according to their own preferences. When the number of people is very large, the trend becomes mainstream. Trends are also affected by many factors such as region, communication conditions and culture. The two places are far apart, and each other's trends cannot affect the other. It is meaningless to compare the trends in the two places and distinguish who is in charge. Communication conditions and culture have similar effects. Mainstream and non-mainstream must coexist under the same social conditions and cultural background, and in the same area. This is also a manifestation of their interdependence.

Non-mainstream pictures

Non-mainstream pictures are alternative pictures. Usually the color balance of the picture is specially processed and arranged. Light sources that dim the picture, LOMO effect, and positive film are often used. Backwash, black and white effect, 5 pixel blur, 10 pixel blur, soft light, melted image, brush, staggered text with different fonts and special angles, etc. are used to create picture effects, striving to make the picture from composition to color to The layouts all have a certain mood, and the themes of the pictures are also strived to be unique. For example, when posing, they will pretend to be demented and decadent, and when choosing angles, there are often some unexpected shots. Pictures that promote individuality, alternativeness, non-popularity, and do not blindly follow today's popular trends. Ferris wheels, telegraph poles, balloons, a ground covered with fallen leaves, a sky with large clouds, blood stains, park benches, cute little objects, hearts made with various techniques, and a girl with big eyes and heavy makeup and bulging cheeks are all Its common theme.

Use visual impact effects to beautify your photos. There are color impact effects. The best software to achieve this effect is Photoshop. It is developed by Adobe. This software is referred to as PS. It is a professional graphic design software recognized by designers.

Non-mainstream enthusiasts in the 80s and 90s like to post selfie photos usually taken with mobile phones, mainly close-ups of faces taken diagonally from above. Most of them are smiling, pouting or expressionless, which brings about different perceptions; and there are obvious traces of software correction (PS) (including: whitening the skin, enlarging the eyes, changing the color of the iris and hair, and having abrupt cheeks) Pink halo and other artificially added elements)

At the same time, there are a certain number of full-body photos, with the feet mostly placed in a splayed position; and they begin to be revealing and provocative.

I like to collect and appreciate bloody, erotic, and supernatural pictures.

The above non-mainstream people are collectively referred to as non-mainstream pictures.

Now there is a software that allows non-mainstream people who do not know Photoshop to easily create non-mainstream pictures.

Non-mainstream Meitu Xiuxiu can perform:

1. Picture fine-tuning

Brightness, contrast, color saturation, hue adjustment, black and white , reverse color, nostalgia, full color, soft, sharpen, TV line, soft light, relief, newspaper, smart color, etc.;

2. Portrait beauty

Skin resurfacing, Enlarge eyes, change eye color, add eyelashes, add eyebrows, add eye shadow, add tattoos, add blush, add wigs, eliminate red eyes;

3. Cute accessories

Cute hearts, conversation Bubbles, cute animals, cartoon characters, decorations: crowns, bows, nails, hats, glasses.

Flash words, non-mainstream printing, colorful festivals, other accessories;

4. Super cool templates

Text templates: happy, sweet, sad, alternative; borders: static borders, dynamic borders ;

5. Flashing words

Animated flashing words, static flashing words;

6. Scenes

Realistic scenes, non-mainstream scenes , cute scenes, other scenes;

7. Flash pictures

Non-mainstream flash pictures: striped flash pictures, multi-picture flash pictures, other flash pictures

Non-mainstream flash pictures Categories of mainstream pictures:

Non-mainstream handsome guy pictures

Non-mainstream beauty pictures

Non-mainstream decadent pictures

Non-mainstream personality pictures< /p>

Non-mainstream landscape pictures

Non-mainstream alternative pictures

Non-mainstream European and American pictures

Non-mainstream sad pictures

Non-mainstream color-changing pictures

Non-mainstream flash pictures

Non-mainstream coolness:

1. Color saturation, strong tension, and good visual impact

2. The P-picture technique is innovative and bold, often creating unexpected effects

3. Emphasize that the picture should contain a certain emotion, so that the meaning of the photographic work itself can be extended

4. The mix and match of various elements is also a good reference for graphic design

5. Encourage people to discover the beauty of things from very small places. Non-mainstream pictures often endow a section of water pipe, a few A pen, a basketball hoop, a broken brick wall, and a few weeds have an unimaginable beauty. This is also a good inspiration for people to observe life

[Edit this paragraph] Non-mainstream trends< /p>

Look at the development of non-mainstream websites from the perspective of non-mainstream culture:

With the popularity of non-mainstream phenomena, non-mainstream websites have also sprung up like mushrooms after a rain.

It is no exaggeration to say that all of a sudden, individual webmasters all set their sights on non-mainstream sites. Overnight, these non-mainstream sites have flooded every corner of the Internet.

The popularity of non-mainstream websites has also intensified the accelerated spread of non-mainstream colors. Most non-mainstream websites use QQ space templates, QQ space codes, mobile phone wallpapers, non-mainstream pictures, traditional Chinese characters, non-mainstream music, and non-mainstream colors. Mainstream information and other information are used as website building materials, and the content fully reflects individuality, alternativeness, and non-popularity.

More and more people are looking for materials and inspiration here, and many people born in the 80s and 90s have become loyal fans of such sites.

For now, non-mainstream sites have gone from prosperity to stability after several years of development. The proliferation of a large amount of the same content and the insufficient dissemination of main ideas and information have become bottlenecks in the development of non-mainstream sites. People follow what others say. , has no characteristics at all. Although such sites cater to the tastes of many boys and girls and have a strong impact on their vision, senses and even hearts, the sites are filled with unhealthy content, advertisements, and information from time to time. Such content should be eliminated. People who love non-mainstream culture should also learn to identify it, because the real non-mainstream is not pornographic and decadent, it should embody a healthy personality!

We hope that the development of non-mainstream websites can break the stereotypes, create real non-mainstream culture and guide the correct non-mainstream culture!

Every era has its own culture. 60 cannot tolerate 70, 70 despises 80, 80 opposes 90, 90 educates 00, 00 disobeys 90.

Facing it with tolerance, the future belongs to the next generation.

As the name suggests, "non-mainstream" means the trend that is not the most important at the moment. Generally, non-mainstream things are very alternative.

Non-mainstream brand clothing

Non-mainstream clothing (China) company was established in 1999. It was formed by a domestic innovative design team and senior retail terminal sales managers. It is an enterprise that designs, produces and sells fashionable men's clothing; it is a service organization that focuses on providing customers with a clothing franchise chain operation model.

Non-mainstream is committed to the individual and original design of fashionable men's clothing. It follows European and Japanese fashion trends, combines Asian body shapes, and creates the first non-mainstream unique design system and classic slim fit. It has its own factory with professional production capabilities and adopts strict product quality control and product supplier cooperation systems.

Development History

In November 1995, the first non-mainstream personalized store opened in Hangzhou Wulin Road Fashion Street

■ Full of innovative ideas

■ The 13-square-meter first store breeds a non-mainstream future

The fifth non-mainstream chain store opened in October 1997

■ Non-mainstream behavior Store brands have become a fashion corner in Jiangsu and Zhejiang areas

■ Agent for well-known fashion men's clothing brands in Hong Kong, Shenzhen and Guangzhou

In 1999, Hangzhou Non-Mainstream Clothing Co., Ltd. was established

■ The first ready-made garment produced by our own factory

■ Committed to the development and research of classic slim fit styles, becoming a non-mainstream core competitiveness

In 2001, the franchise chain operation mechanism was officially launched

■ Introducing a chain mechanism to enable non-mainstream to expand faster

■ Established a prototype of non-mainstream specialty store

Integrated clothing monopoly terminal profit model in 2005

■ Established a franchise system of single store or multi-store chain, instead of taking the ordinary route of agency

■ The number of specialty stores nationwide has reached more than 100 stores

The development was only in 2008 It’s the hard truth

■ Build a team with innovative ideas

■ Create products with unique design concepts

■ Focus on diversified development of property management, asset investment, and real estate

[Edit this paragraph] Non-mainstream and modern education

Modern education can be called mainstream because it has a traditional and stable model, namely kindergarten, preschool, elementary school, junior high school and high school. University, graduate school, master's degree, doctorate, etc. In addition, technical schools, technical secondary schools, junior colleges and the like are also derived from them. The first type is regarded by most people as the only "way out" for modern teenagers. If it is really impossible to pass, the second type is not an exaggeration.

If you do not experience adolescence in either of these two ways, you may be regarded as a "foreign object" by people. Even if you are not a foreign object, people will not look at them in a normal light. However, on the other hand, they are non-mainstream after experiencing others.

Mainstream and non-mainstream exist relatively. No one is absolutely right or wrong, only the number of people who accept it is different. However, due to social needs, cultural background, and the values ??of most people, in education Non-mainstream people suffer from discrimination. It's up to you to decide what kind of choice you make. Whether mainstream or non-mainstream, how you choose depends only on how much they are worth to you. The real value of life lies in the contribution to society, whether it is the mainstream contribution to society or the non-mainstream contribution to society, this is obvious. The mainstream plays a positive role in current education and development, while the non-mainstream likes to engage in alternative ideas, a typical example is "Mars Literature".