1. The brand name of pet food should be realistic. Brand design is not a castle in the air, it should be carried out according to the actual situation of the enterprise, the target market of pet food brand positioning and the communication requirements of brand image. Brand design should show the competitive advantages of enterprises to the outside world, but it is by no means to fabricate or arrange false stories. Insisting on seeking truth from facts, not hiding problems, not avoiding contradictions, and trying to show the real enterprise form to the public will not reduce the reputation of the enterprise, but will be more conducive to establishing a true and reliable corporate image.
2. The brand name of pet food needs different innovations, which is to create a unique corporate culture and a distinctive corporate image. Therefore, the brand design of pet food must be innovative, explore the unique cultural concept of enterprises, design extraordinary visual signs and use novel and unique implementation methods.
3. The brand name of pet food should take into account two interests. As a social and economic organization, enterprises should strive to pursue good social benefits while pursuing economic benefits, which is the principle that enterprises must adhere to in all their activities. It also requires enterprises to pay attention to the balance between environmental protection and survival while pursuing profits. While developing production, we should pay attention to improving the living standard and comprehensive quality of employees, maintaining social stability, embodying social morality and professional ethics in the design of pet food brand concept, and consolidating certain moral standards. "
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