What is precise positioning? Let's first look at the contents of several corporate cultures.
Tencent's corporate culture: the mission is to improve the quality of human life through Internet services, the business philosophy is that everything is user-oriented, and the values are integrity+enterprising+cooperation+innovation.
JD。 The corporate culture of COM: the mission is to make shopping simple and happy; Values are customer first, passion, learning, team spirit and pursuit of transcendence.
The corporate culture of Tencent and JD.COM includes two points: one is the requirement for service, and the other is the work concept of employees. These two points are decided around the orientation of the enterprise. Corporate culture, in general, serves the development of enterprises. When building a corporate culture, it is necessary to clarify the development direction of the enterprise, who to serve, service areas and requirements, and so on. In the case of accurate positioning, the construction of corporate culture will have a foundation and will not go astray.
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Second, it has humanistic care.
An enterprise is not just a group of people working, but what attitude and thinking each employee of the enterprise takes to do these things. For an enterprise, the most important thing is not the so-called business, but the people who help the enterprise create performance. Therefore, paying attention to employees is an important part of corporate culture.
There is a management concept in Tencent's corporate culture, which is "caring for the growth of employees". In fact, a large part of the growth of employees reflects the growth of enterprises. With humanistic care, corporate culture can highlight the temperature and help employees find a sense of belonging in the enterprise.
Three, with the development of enterprises and appropriate changes.
The construction of corporate culture is not achieved overnight, and naturally it is not static. In the early stage of development, the corporate culture established because of the positioning of enterprises naturally changed in the later stage of development, or the positioning of enterprises changed.
Just like Baidu, its early corporate culture was "to make people get information more conveniently and find what they want", and now it is "to make the complex world simpler with technology". This change in corporate culture stems from the change in the development direction of Baidu enterprises. Therefore, when building corporate culture, every enterprise should also pay attention to timely changes, and the key to this "change" lies in the positioning of the enterprise.