What is the role of corporate culture in hotel management?

1. Guiding role

Sow an idea, cultivate a behavior, and reap a result; make a revolution deep in the soul to solve people's concepts, feelings, emotions, and attitudes Problems in this regard depend on corporate culture.

2. Cohesion effect

Sense of identity—unifying people and enhancing employees’ sense of belonging.

Department barriers—collaboration costs. To dismantle departmental barriers, reduce collaboration costs, and integrate the enterprise into a unified and coordinated whole, we must rely on corporate culture.

3. Normative effect

As a psychological constraint, corporate culture can regulate behavior and replace part of the formal constraints.

4. Incentive effect

It can reduce the high expenses that must be paid for material incentives, system standardization and supervision, and reduce management costs.

5. Social impact

Corporate culture construction helps enterprises become outstanding members of society and has a positive impact on society and even the environment.

Extended information:

1. Corporate ethics

Corporate ethics refers to the adjustment between the enterprise and other enterprises, between the enterprise and its customers, and between the employees within the enterprise. The sum of behavioral norms that relate to each other. It evaluates and regulates enterprises from the perspective of ethical relationships, using moral categories such as good and evil, public and private, honor and shame, honesty and hypocrisy as standards.

Corporate ethics is different from legal norms and institutional norms. It is not as mandatory and binding, but it has a positive demonstration effect and strong appeal. When recognized and accepted by people, it has the ability to self-restrain. strength. Therefore, it has wider adaptability and is an important means to constrain the behavior of enterprises and employees.

The reason why Tongrentang Pharmacy, a time-honored Chinese brand, has been prosperous for more than 300 years is that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, forming a professional ethics with industry characteristics. That is, "to help the world and cultivate one's health, to strive for excellence, to treat children and adults without bullying, and to treat everyone equally."

2. Group consciousness

A group is an organization, and group consciousness refers to the collective concept of organizational members. Group consciousness is an important psychological factor in the formation of cohesion within an enterprise.

The formation of corporate group consciousness enables every employee of the company to regard their work and behavior as an integral part of achieving the company's goals, making them feel proud of themselves as members of the company and have a strong sense of responsibility for the company. Achievements create a sense of honor, and the company is regarded as the sympathizer and owner of one's own interests. Therefore, they will work hard to achieve corporate goals and consciously overcome behaviors that are inconsistent with achieving corporate goals.

Baidu Encyclopedia-Corporate Culture