The income of cultural and creative products is getting higher and higher, which has become an important profit point of scenic spots. In the future, scenic spots will rely more on such cultural and creative products, which complement each other and form a virtuous circle of feedback.
1. First of all, characteristic IP is an important element to form a brand image, and it is also the source of inspiration and content foundation for creating high-quality cultural and creative products.
2. Secondly, humanized product design is the inevitable trend of development. Humanization of Wenchuang products and sincere interaction with tourists will enrich the connotation of Wenchuang products and make Wenchuang products more grounded.
3. Third, details will add "weight" to the product, and ingenious detail design will increase the added value of the product. Fourth, smart products with a sense of science and technology are more in line with the requirements of young consumers.
Extended data:
Cultural creative products should return to the cultural essence;
Wenchuang products represent the tourism image of a country and a city, which not only brings endless beautiful memories and memorials to tourists, but also spreads local history and culture to every corner of the world. Wenchuang products eventually need to return to the essence of culture, truly integrate with history and traditional culture, and move from "network celebrities" to "wise men with stories" to have lasting market vitality.
Cultural tourism operators need to dig deep into cultural resources, integrate unique cultural creativity and innovate functions to meet the multiple needs of consumers, such as aesthetics and use.
The design and development of tourist souvenirs should encourage cooperation among tourism departments, cultural and cultural institutions, scenic spots and enterprises, give full play to their respective advantages in talents, customers and design, and jointly develop high-quality products.
We will further improve policies related to intellectual property protection and strengthen support for cultural and creative enterprises. Strengthen market supervision, encourage original design, crack down on infringement and infringement, and create a benign space for the development of cultural and creative industries.
China Daily Net-Wenchuang products become profit points of scenic spots.
People's Daily Online-What happened to Wenchuang products?