1, let users see the store. Most take-away platforms will give some support policies to new stores, so that everyone can get the platform ranking and traffic resources tilt and be seen by more users. You can participate in more platform activities; Bidding promotion to get more traffic; Improve the store ranking; Guaranteed business hours; Determine the main categories, according to the priority of the main categories in the main period.
2. Attract users into the store. Whether customers want to enter the store or not is often an instant choice. We can compare these dimensions to improve the rate of customers entering the store: optimizing the store name and LOGO；; Improve merchant rating and monthly sales; Diagnostic starting price and delivery fee; Set all price reduction activities.
3. Attract customers to place orders. After attracting users to click into the store, you should guide users to place orders normally. You can do the following optimization actions: optimize the pictures of dishes; Optimize the description of dishes; Do a good job in commodity classification; Pay attention to false promotional offers; Do a good job in evaluation and maintenance; Add shop environment photos and food safety files.
Misunderstandings and countermeasures in the decoration of take-away shops;
A misunderstanding that novices are easy to fall into when entering the take-away platform is that the shop is decorated casually, just upload simple pictures of real dishes. First of all, it should be clear that the next store move is to create a store style, the poster has a marketing function, and the color system should be integrated with the store move. Logo reflects the style of the store, and it is best to match and highlight your own products.
If the store name is a franchise store, you can use a franchise store name with high market visibility. It is not recommended to take a very different name. Even if you take it, you should mark your own category at the back. Let customers know clearly what you are doing, otherwise it may only attract some useless traffic and lose accurate traffic.
Many people understand that the menu map should be beautified, but it is not good for some businesses to over-beautify it. First of all, it is clear that customers come to eat, not to enjoy the picture scroll, so the food map should be properly beautified to highlight the dishes, with the focus on the dishes, not the auxiliary map.