How to give your own self-media account a good name
As the saying goes, if the name is good, the company will go public early! Many big companies have very good names. It is not accidental but intentional, such as Alibaba, Taobao, Tencent, Apple, etc. There are also many celebrities with very good names, such as Jackie Chan, Chow Yun-fat, etc.
If you choose a good name, you will directly win at the starting line. The same is true for self-media.
A good name can solve three problems:
1. Reduce cognitive costs, such as the Internet Celebrity Club. You can tell at a glance that it is an Internet celebrity community, and Internet celebrities Toutiao, at first glance, you can tell that it is a media in the Internet celebrity world.
2. Reduce communication costs. A good name is easy to remember and spread, and can save a lot of advertising fees.
3. Occupy the user's mind. Bind the name to an industry, subdivision or product category in the user's mind, thereby occupying the user's mind.
You can master six tips when naming your account:
1. Describe specific scenes, such as time scenes, space scenes, behavioral scenes, because with specific scenes, it is easy to trigger The user's association is easy to remember. For example, if you read at ten o'clock, you will know at a glance that it is the official account of reading at ten o'clock in the evening.
2. Emphasize the target users and what kind of group your official account is targeting. For example, Internet celebrity headlines and Internet celebrity meetings are targeted at Internet celebrities and groups interested in Internet celebrities.
3. Highlight the functional value and what value your content can bring. For example, Internet celebrity headlines can share useful information about Internet celebrities and self-media. Wanghong will be a high-end Internet celebrity community and you can learn useful information. , link high-quality connections
4. Display brand connotation. Brand tone and brand connotation can be expressed with a special name, such as Internet celebrity headlines, which are the authoritative media in the Internet celebrity world.
5. Use commonly used words, use easy-to-understand public vocabulary, use industry keywords to bring your own traffic, do not make up words, use less obscure words, use Chinese, English, and Chinese with caution Pinyin mixed.
6. The name should be as short as possible, no more than five characters at most. If it is too long, the time cost and memory cost will be relatively high, and it will not be easy to spread.