Gree is known as a world famous brand, but few people know the origin of Gree's name. So, how did this company that produces electrical appliances get its name Gree? There is a story about the origin of Gree's name.
Gree Company attached great importance to the company name from the very beginning. The origin of Gree name evolved from Haili and Haile. Haile? What does it mean? Happy Zhuhai? And it has been used as an air-conditioning brand for a year, and the market generally responded well, but unfortunately, Haile? It has been registered by others, and at this time, the company began to grow and develop, and the merger of Guanxiong Plastic Industry Company and Haili Air Conditioning Factory made it particularly urgent for them to own their own brands.
At the end of p>199, Zhu Jianghong, the then general manager, took two deputies to an office and said? Don't do anything today, don't go anywhere, just sit here and think about the trademark, and no one is allowed to go home if they can't figure it out! ? Everyone thought for a long time and discussed. Happy? English is GLEE, and Chinese transliteration is? Gree? , particularly powerful, Chinese meaning is good. However, because this English name is so good, it may have been registered abroad. If the company develops abroad in the future, it will be a problem in the future. In order to avoid duplication with other trademarks in English-speaking countries, we refer to the practice of Japanese SONY and other trademarks, change a letter, and create a word that sounds similar to GLEE, but definitely does not exist in English? GREE。 This word doesn't exist in English, but its pronunciation is similar to several words: GLEE (Happy), GREAT (GREECE), GREEN (Green), etc., and all three people are excited. That's it, with? Happy, great and green? Equal meaning? GREE? The trademark was born in this small house. Since then,? Gree? As a well-known Chinese name, it was quickly accepted by everyone. This is the origin of Gree's name.
Gree has been focusing on brand quality for many years, and small things are very important to them. In 1995, when Zhu Jianghong visited Italy, a customer complained that Gree's air conditioner was noisy. When he opened it, it was because a small sponge was not properly attached. There is another thing. There is a small rust on the casing of the outdoor unit of a seaside hotel abroad (cold-rolled plate was used at that time), which is related to the seaside weather. It is hardly a quality problem in China, but it is improving? Foreigners? But he thinks that as long as there is a little problem with the goods, it is a violation of his rights. As soon as Zhu Jianghong returned to China, he raised his awareness of quality? Hammer? Among them, the outdoor machine casing of Gree air conditioner will be changed to galvanized sheet? For this reason, it costs 1,5 yuan per ton of raw materials and more than 1 billion yuan per year.
in p>25, gree announced that it would buy gree air conditioners with a six-year free warranty. This rock-breaking move shows Gree people's confidence in the quality of air conditioning.
Dong Mingzhu, president of Gree Electric, put it well: becoming a global air-conditioning sales champion and being rated as a world famous brand is only a new and higher starting point for Gree Electric. We want to build a century-old world brand, let the splendid China culture go to the world with Gree brand, and let them know that China people are the best!
Moreover, they are always warning employees that being a world famous brand is only a new starting point, and making Gree a big brand like Mercedes-Benz and BMW is their goal. Today, we reinterpret the origin of Gree's name and deepen our understanding of Gree brand. Similarly, the names of Apple and Hang Seng Bank are also very story-telling.