Tencent QQ is an instant messaging tool independently developed by Tencent in February 1999. It was originally named OICQ. Later, because ICQ's parent company sued Tencent for infringement, Ma Hua Teng renamed OICQ QQ, and users could set their own nicknames and avatars.
In the transformation of QQ in 2000, not only the above novel functions were introduced, but also a variety of online ways were provided for everyone. Invisible, busy, q me, do not disturb, offline and so on.
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The development of qq:
Tencent was founded in 1998 and listed in Hong Kong in 2004. During this period, Tencent completed the whole process from product imitation, application innovation to profit model exploration.
Ma put forward two product schemes at the beginning of his business: 1 is a wireless network paging system, and 1 is a virtual paging system, both of which are based on the premise that people continue to use pagers, but by the end of 1998, Motorola's pager department was laid off as a whole, and this premise no longer exists.
During this period, the Internet in China was the era of Sina, Sohu and Netease. Tencent's contribution is OICQ released by 1999. This product first imitated the ICQ made by Israelis, and the truly innovative Internet product was QQ2000. However, although this product has a large user scale, it has been unable to generate income alone, and it needs constant blood transfusion every day to survive.
Later, it could only provide shoes for Monternet's business of communication operators to achieve profitability, but Tencent has never had its own Jianghu status and was not recognized by orthodox Internet people. During this period, Tencent's strategic positioning is an instant messaging service provider, and its operating income relies heavily on Monternet. Until the day before Tencent went public in 2004, the operators' business was rectified, which threatened Tencent's life and death.
2005-2009 is the stage of Tencent's positioning. In 2005, Ma put forward a new strategic proposition of "online life", positioning Tencent as an internet company that "fully meets people's needs at different levels of online life". On this basis, the company reorganized 30 chaotic departments and combed 5 business modules.
During this period, QQ was besieged by portal companies such as Netease, Sina and Yahoo, while fighting against Microsoft's MSN. QQ Space Attack 5 1.com, Renren.com, Xin Kai. Tencent's online games have hit Beijing Lianzhong, Guangzhou Netease, Shanghai Shanda and other large online game overlords.
At the same time, Paipai.com and Tenpay entered the e-commerce field against Ma Yun's Ali Empire, and Tencent Soso entered the search field against Li Yanhong's Baidu World. During this period, Tencent became a "public enemy of the whole people". After hundreds of wars, Tencent has become more and more mature, which has laid the foundation for the tripartite confrontation of the Internet in China.
From 20 10 to now, Tencent has become the Big Three. After 2007, the platform model emerged. Baidu, Ali and Tencent started from search, e-commerce and instant messaging respectively, and reached 20 10, forming a new Big Three.
Baidu encyclopedia -qq
Baidu Encyclopedia-Tencent