First, I like to read
Names should be as simple as possible, and unfamiliar words should be seldom used, such as Wahaha, Beibeijia, Lok Koufu, Arctic Ocean, Colgate, Helu Snow, and Six Rules of Blue Sky, etc. You will understand them as soon as you hear them, and remember them as soon as you hear them.
the pronunciation of brand names is particularly important. Because auditory memory is more powerful and lasting than visual memory, which is why some people can write down hundreds of lyrics but it is difficult to recite the next article. Simple pronunciation makes the name catchy and easy to write and read. From the perspective of commercial communication, it can save a lot of money for enterprises and eliminate consumers' strangeness to products.
second, easy to remember
brand names should be easy to remember. If the brand name is not easy to remember, it will take longer and more money to establish a wide popularity.
According to george miller, a psychologist at Harvard University, in short-term memory, only seven pieces of information are easily remembered, such as seven brands of the same kind and seven telephone numbers. Therefore, it is very important to make your brand into the top seven. If people have to work hard to remember your product name, they will choose competitive brands that automatically come out of their minds.
Third, special
The personality of the name is necessary, which can directly distinguish you from your competitors. Your name should avoid being similar to a well-established brand in the market, or standing on the opposite side of it and giving a name that is better than it in meaning. For example, a car under Buick, "Sail", was a 1,-yuan car, and its name means "better than Opel".
at the same time, you should know more about whether your candidate name has already been registered as a trademark by others. Many trademark service agencies or brand consulting agencies can do this.
fourth, positive and positive
since it is a name, it always contains certain meanings, which makes people have various associations. We should try our best to avoid bad associations. When you name it, you should read it several times to see if it will produce negative homophones. A lame name will become the weakness of a brand or the laughing stock of the public, which is equivalent to building a wall to hinder sales for yourself. Especially in the food industry, if the abbreviation of a food brand name is DDT, people will associate it with pesticides. Who will buy it again? Similarly, after the "Sanlu" incident, I am afraid there are few brands of milk powder, so I will use Chinese characters similar to "San" and "Lu" again.
5. Is it an old brand that meets the product attributes
or an outdated product? Fresh or too avant-garde? If you want to build a coffee shop with old Shanghai style and nostalgia, it will be more appropriate to call it "1931"; The name "New Element" is more suitable for fast food restaurants with bright style and convenience.
in order to give a better corporate name that users can easily remember and impress, the above five criteria are the conditions that corporate names need to meet.