What are the concerns and taboos about company names?
With the emergence of more and more registered companies, it is becoming more and more difficult to choose a company name that has passed the industrial and commercial verification. The words commonly used by the public have basically been registered, so it is no longer so simple to choose a company name, and it is very particular. There are several obvious precautions for company names: First, you can't duplicate names. Second, we must not violate well-known trademarks; Third, the name and abbreviation of the land cannot be used; Fourth, it can only be simplified Chinese; Fifth, the template font size cannot be used; Six can not be confused with the names of well-known companies. Don't deliberately decorate the company name, try to make it simple and clear. 8. Don't pile up words or phrases as your company's name. 9. Don't use uncommon words and difficult words when naming a company, so that people can't read it at all. 1. Don't use names in related languages. 11. Pay attention to the company's business. 12. Don't make your company's name? Yellow pages? First of all, just call yourself? A? .
avoid saying nothing: many entrepreneurs who have a sudden idea will take a name out of context, or put two nouns together to form a new word, or turn a noun into an adjective. This will cause some words to rise and fall, making the name far-fetched. The company name is not a simple arrangement and combination of words. The combination of words should be meaningful and directional, otherwise it will easily give people the feeling of being empty and confusing.
avoid using derogatory words: although the phenomenon of naming companies with derogatory words has emerged one after another since ancient times, in today's society, we should use derogatory words carefully when naming companies. There are also company names that are taboo and ambiguous, with derogatory meanings. The implied meaning is that the pronunciation is too abstruse for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is. Therefore, when naming the company, it is necessary to use concise words and clear intentions, so that the audience can accept it more easily, thus producing a communication effect.
avoid irrelevance: when naming a company, it must conform to the characteristics of the industry, do not contradict itself, and do not blindly name it according to your own preferences. A good company name should reflect the operating characteristics of the operator or the excellent quality of the goods sold, so that consumers can easily identify them and have a desire to buy them.
1. Use the name of the founder to name the company
In the Internet age, celebrity effect is very important. If the founder itself has a huge flow, then using the founder's name to name the company will have a free advertising effect. Not only can customers and consumers quickly find the company's address, but also can the company quickly gain the trust of investors and facilitate better development.
2. Name the company with noble words
The traditional company gives people a feeling of being practical, steady and responsible. Therefore, in the way of naming, learning to use noble words will make it easier for the company to gain the trust of big customers. And some companies that are younger and have a strong sense of the Internet are more suitable for playful and novel company names.
3. Use the five elements to name the company
The so-called five elements correspond to gold, wood, water, fire and earth. In daily life, the attributes of different industries are also closely related to the five elements. For example, the metal industry, tools and instruments, electronics industry, engineering manufacturing, finance and economics are all suitable for the five elements of gold.
4. Use English translation to name companies
With the increasing world trade, many companies use their English names in business dealings. Therefore, in order to facilitate and show the company's boldness and grandeur, we might as well use the company's English translation to name the company, and choose a better translation among words with the same pronunciation, which will make the company's development even more icing on the cake. A well-known example is Coca-Cola Company, which combines Chinese and English perfectly and is deeply loved and sought after by consumers.
5. Use myths and legends to name the company
China's classical culture has a long history, and it is rich in many interesting and magical legends and stories, among which there are some ancient myths, such as Kirin and Phoenix, which are revered and awesome. When used to name the company, it will also bring good luck and fortune, which is suitable for the company's long-term development.