The company name is crucial to the future development of a company, because the company name is not only related to the company's influence in the industry, but also to the impact of the company's products on the market. , consumers’ recognition of the company.
1. Use place names as company names, such as Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is relatively common among Chinese companies.
2. Use auspicious and socially beloved things as corporate names, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Mall and so on.
3. Choose wealthy and noble words as your company name. Such company names can be divided into two categories: implicit and straightforward. The more straightforward corporate names strive to show their extraordinary style, such as Goldlion, Silverlion Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.
4. Choose a name with a strong traditional commercial flavor as the company name. This type of name was most popular in China in the old days. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. Most of the names of such enterprises are composed of Chinese characters with auspiciousness and auspiciousness, which means auspiciousness for their business and production.
5. Choose a name with a modern meaning as your company name. In order to comply with the trend of the times and cater to the aesthetic tastes of modern consumers, some companies pay attention to choosing names with a modern meaning. Such names generally give people a sense of foreignness. , giving people a sense of commercial taste and fun. Such as Beijing Yansha Commercial Building, SEG Mall, Parkson Group, Xiehe Group, Majestic Hair Salon, Haiyun Bodybuilding Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd., etc. It should be noted that more and more companies are using foreign language transliterations and pursuing foreign names. Many names only focus on the gorgeous meaning of the word, and are composed of several words with modern meanings. As for the meaning of the name, it does not matter. Pay attention again. This kind of corporate name will eventually gradually lose its cultural connotation and become a symbol.
6. Auspicious naming method
The words "Xing", "Long", "Yuan", "Mao" and "Fa" were often used on the signboards of old shops. This is because businessmen in the old days liked to seek good luck and pay attention to oral gloss. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first store founded by Chinese people. Brewery Beijing's Shuanghesheng Five-Star Brewery was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture by both parties with abundant financial resources."
7. Yazi naming method
This method of naming a store is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
8. Homophone naming method
Using this method of naming may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly, such as Yu Ping, a Shanghai boss. Han took the name of his store "Yu Liang Liang Pharmacy", which phonetically sounds the same as "have conscience", which made the public feel that the boss was sincere in doing business and not making illicit money.
9. Bragging method of naming
Using the bragging method to name is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. in the company name, and give yourself Increase confidence, put pressure on opponents, and give the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Society is that it is invincible like Jincheng Tangchi in the competition. The meaning of Shanghai Jingyi Glasses Company is that the company can strive for excellence in all aspects.