The name of the company is the permanent wealth owned by enterprises and products. As long as an enterprise registers its name and trademark, it has the exclusive right to use the name.
The inference of company name should be considered comprehensively from font, meaning, phonology, orientation, mathematics and so on. It should be noted that the common name of a company should be "auspicious", and its five elements of mathematics should be compatible with the five elements of personality of property owners and legal representatives of companies, enterprises and businesses, and should not be mutually exclusive. Choosing a good name according to the five elements of mathematics is helpful to the success and development of the cause.
The name is also productivity.
As the saying goes: "The name is not right." It is also very important for business operators to give products a good name. Good name, everyone likes it, and consumers are easy to remember. In addition, other production and operation links have also been done, and the products are popular and will soon become brands. Therefore, it is not an exaggeration to say that "names are also productive forces".
Some people think that naming seems insignificant compared with the investment in hardware such as technical equipment. However, countless lessons in market reality tell us that this seemingly insignificant link is often the key investment of intangible assets, which not only has a rate of return far exceeding expectations, but also affects the market value of tangible assets to a certain extent. Scientific and reasonable naming will make the overall investment of enterprises play the ultimate benefit.
Looking at well-known trademarks, Haier, Red Heart K, Wahaha, Robust, Exxon, Sony and Acer all benefit from attaching great importance to naming this investment link. Successful large enterprises in the world pay attention to renaming this investment link. For example, an American oil company invited experts from all walks of life to design a name that conforms to the customs and laws of all countries in the world. It took 6 years and cost more than 654.38 billion US dollars, and 55 countries and regions were investigated. Finally, a trademark is selected from more than 654.38 billion trademarks designed. This is the famous Exxon, and now its brand value has reached tens of billions of dollars. Other names, such as "Sony" and "Acer", are also huge investments, and of course, the final return is quite rich.
But at present, many domestic enterprises lack this kind of investment consciousness in brand design. At least, in their minds, the concept of "name is also productivity" is still lacking. They often treat it by slapping their heads or even drawing lots, which brings negative effects to the development of enterprises. Because we didn't seriously study the science of product and enterprise naming at the beginning, many domestic brands have no characteristics, lack of individuality and even have the same names. In this way, the larger the enterprise scale, the more problems exposed in the initial naming investment. Take Guangdong as an example, there is a saying: "There are cotton trees everywhere, Pearl River everywhere, Wuyang everywhere, pandas everywhere, triangles everywhere, diamonds everywhere, Yangcheng everywhere and Guangdong ears everywhere." This is an accurate description of the phenomenon of the same name. In fact, there are many such phenomena in other places, such as the Three Gorges, Sanmenxia, Mount Tai and Huangshan. This phenomenon is really time to change.
Therefore, speaking of a good company name, it is an intangible asset of the enterprise, which can make it easier for users to remember the company name and understand the brand image concept and products of the enterprise.