For enterprise development, the ultimate role of brand name is to shorten the distance, time and sense of space between consumers through words and symbols. So for basketball products, what kind of brand name can make consumers feel close to it?
1. Basketball brand name naming requirements
1. Only with conflict, novelty, and some simple basis can it enter the brains of customers.
2. Have high-frequency attributes or incentives. Let customers often think of your brand.
3. Must contain social currency. In fact, the more core thing of contagion is to spread your brand, which can enhance the social status of the communicator and highlight the communicator's taste, wealth, knowledge, care, etc.
2. Factors to consider when naming a basketball brand
1. Industry attributes, product or service audience, and regional culture covered by the brand
2. According to the boss’s pattern Choosing a name can make the trademark brand famous far and wide, attract wealth and gather energy, go smoothly, seek good luck and avoid disaster
3. Rhyme, golden sound and jade, sound and color
4. Taking into account the Chinese characters of Chinese culture Elegance and modern aesthetic trends
5. The beauty of fonts
6. Fully meet practical requirements such as ease of memory and communication
7. Demonstrate the reputation among peers Personality and recognition
8. Reflect corporate culture concepts