1. Highlight regional characteristics: integrate Xinjiang's geography, culture and history into product names, such as "Saussurea involucrata", "Kanas honeydew melon" and "Turpan raisin".
2. Emphasize product features: name products according to their taste, color and shape, such as "Golden Finger Raisin", "Huoyanshan Baked Bread Slice" and "Grassland Milk Knot".