Let people remember the name of the company
Let people remember the name of the company. If you start a company of your own, you must hope that the company can develop for a long time. Giving the company a simple and memorable name is of great help to the development of the whole company. Share the company name below for people to remember. Give the company a name to remember. 1
1. Give the company that name when others are used to it.
If you give the company a name but no one uses it, this is the signal that it is time to change the company name. Pay more attention to how others call your company. Every time a customer calls HVLS (abbreviation of high-volume low-speed fan) fan company, he asks "Do you make that kind of big fan", and the founder Kare Smith carefully notes it down, and then changes the company name to "big fan" (but later, after the company expanded its business into the lighting field, he made a slight amendment and changed it to "big solution". This unconventional name made this manufacturer a hit.
2. Choose the right words
Don't stick to a very fancy name. The key is to make it easy for everyone to remember. It is best to have a name that reflects the actual needs of customers. For example, a company specializes in helping construction units to reduce trench safety accidents on construction sites, and its name is "trench safety and supply". You can understand their business just by looking at its name, and there will be no doubt. If you are not sure whether the company name can really convey your business scope? Ask customers what they think your company does.
3. Concise and to the point
If the abbreviation of "legal company", "group" or "limited liability company" is added after the company name, the enterprise representative lawyer or partner may be satisfied, but it is awkward and lengthy to read. Remove all redundant words, and you will be surprised to find that it will be very easy for you to talk about the company with the team, and you will be able to cut into the business theme as soon as possible. After everyone is very familiar with the company's business, you can shorten the name to 3M like Minnesota Mining and Manufacturing Company (note: the original name of the company is three M's).
4. Test first
Don't choose an unattractive name. Before a name is officially launched, test it on Adwords, a Google advertising service product, or launch a test on Facebook, or do a test on Splitly.com, a website that provides A/B testing software, so that you can know which name consumers like best. Tim Ferris founded the brand "4-Hour
Workweek" in a similar way. Now competitors are using crowdsourcing testing, so don't let yourself fall behind and be tired of catching up.
5. Brand all businesses
Service companies should learn from product manufacturers, because product manufacturers are the best at naming. Private equity firm Riverside
Co did just that. The company specially names all its services. For example, a service aimed at improving company processes is called Sparkle!
System）。
"Shine" is actually an English acronym, which refers to a set of multi-step processes that greatly enhance the corporate value of this company, including the meanings of "scrubbing and cleaning", "strong management team" and "attractive facilities". Now this name is much simpler and more impressive than a long list of full names. Co-CEO Stuart Cole commented: "Using this name can fully reflect our top business capabilities."
Naming skills of creative companies
1. Cater to auspicious language naming method
Use auspicious words that the public likes in company names to cater to customers' happiness-seeking psychology and attract business. Words such as "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops, which was because old businessmen liked to get lucky and pay attention to eloquence. For example, the time-honored Yueshengzhai was founded in 1775, and the name of the shop was "Yueshengzhai", which meant "Prosperity every month". The first brewery founded by Chinese people, Shuanghesheng Five-Star Brewery in Beijing, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "the two sides are jointly organized and the financial resources are abundant".
2. Logo naming method
Logo naming method is mainly based on physical objects to highlight the distinctive features of enterprise companies, and now it has developed into a part of CIS (Enterprise Identification System) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
3. Naming method of "elegance and vulgarity * * * use"
Common sayings are colloquial, and the names of enterprises and companies named by common sayings can be accepted by most of the public. The famous Wang Mazi and Goubuli are all proverbs. Loud names such as "delicious" melon seeds king and "rare" ribs give people a sense of intimacy. Homophonic naming Fa Ya word naming method, which is a unique commercial naming method in China. Influenced by Confucianism, China has a traditional concept of emphasizing literature and restraining business, so some businessmen also named commercial places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
It seems to be an accidental coincidence to use this method to name a shop, but it has ulterior motives, which makes people interesting to read. For example, a Shanghai boss, Yu Pinghan, named the shop "Drugstore for Relieving Conscience", which is phonetically homophonic with "Conscience", which makes the public feel that the boss is sincere in not making money in business.
4. Boasting naming method
Boasting is used to name a company, mainly to reflect the advantages of the company's reputation and product quality on the company's name in a realistic way, to increase self-confidence, put pressure on opponents and give the public a sense of trust. For example, the significance of Shanghai Jincheng Craft Club lies in its invincible position in the competition, such as Jincheng Tang Chi.
5. Seeking foreign naming method
In company naming and brand naming, there are more and more customers who want to compare Chinese and English. The reform and opening up has opened the door for China to go to the world. Especially after China joined the WTO, the pace of integration into the world has become faster. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. As a result, the general foreign name wind has been blown up, and foreign names (.
6, "philandering"
In trademarks, trademarks and company names, you can learn from some well-known flowers and plants, which is very gimmicky; There are many successful examples, such as snow lotus cigarettes and bauhinia paint; Peony embroidery; Magnolia Hotel; Daphne (Qiu Gui's English).
7. The name combination method
is well understood by all parties, such as: Li Ning sporting goods, Zhang Xiaoquan scissors; McDonald's fast food; Jordan sneakers.
8. Naming method of special words
There are two kinds of special words: one is the customary words used in some industries, and the other is the words that some industries especially like in the long-term historical development. The word "Tang" used in Chinese medicine shops, such as Tong Ren Tang and Cai Tongde Tang; The "rooms" used by western pharmacies, such as Huamei Pharmacy and Guanxin Pharmacy; Western restaurants use the word "she", such as Huamei Western Restaurant and Deda Western Restaurant.
creative advertising name reference recommendation
Xinchang advertising company
Chuangzhi advertising
innovation advertising
Yiding advertising
Top advertising
Little advertising
New advertising
idea advertising
New
Idea. > Datong advertisement
Zhisheng advertisement
to (Zhizhi) Shang advertisement
Yinghao advertisement
All-round advertisement
Feigao advertisement
Top grade advertisement
Mainstream advertisement
Unlimited advertisement
Bo Huan advertisement
Fengsheng advertisement
Guangji advertisement
Shenghao. Advertising
Dingnuo Advertising
Nuoya Advertising
Meiji Advertising
Dianjin Advertising Company
Qi Xiang Advertising Company
Borui Advertising Company
Julian Advertising Company
Dark Horse Advertising Company
Impression Advertising Company
Advertising Company Named
Advertising Company Named
Putian Advertising Company.
aoxiang advertising company
reindeer advertising company
nominal advertising company
Junjie advertising company
outdoor advertising company
red dot advertising company
Zhengzhou advertising company
Sichuan advertising company
Fenghua advertising company
Wang Haisheng advertising company
Zhengda advertising company
private advertising company
. Sue the company
Yanren Advertising Company
Xingyu Advertising Company
Juqun Advertising Company
Luoyang Advertising Company
Shenbi Advertising Company
Jinhulu Advertising Company
Weilan Advertising Company
Xiaoqiao Advertising Company
Changda Advertising Company
Jinguan Advertising Company
. Deep blue advertising company
golden phoenix advertising company
Audi advertising company
Xiaoxiao advertising company's company name makes people remember 2
1. The two words are easy to remember. The simple company name
Haobang
Hao is often used to describe the vastness of the world. When it is placed in the company name, it means that it is in full swing, symbolizing the company's development and prosperity. State, city-state and Federation can convey the cohesive message of the company. At the same time, the homonym of state and gang also means that the company can have a bright future. The word Haobang is simple and atmospheric, and it is relatively easy to remember, so it is very suitable to be used as the company name.
Chuanrong
Chuanzi, taken from the idiom Ma Pingchuan, originally means river, which can also be interpreted as flat land and Yuan Ye. In the Analects of Confucius, Sichuan is also interpreted as the river god; Therefore, putting the word Sichuan in the company name can express the meaning of smooth sailing and prosperity of the company; Rong represents prosperity and prosperity here. The company is named Chuanrong, which is catchy and easy to remember, and can help the company to spread better.
2. A simple company name with three words easy to remember
Long Shengyou
Dragon is the spiritual totem of our Chinese nation, and it is auspicious in myths and legends. It was used to refer to the emperor in ancient times, and it is a symbol of power and dignity. When it is placed in the company name, it adds a sense of ancient charm and auspiciousness to the whole name; Sheng means bright and prosperous, which means that the company can prosper, while Excellence highlights its advantages and competitiveness. The name of the company is Long Shengyou, which is simple and easy to remember, but also has a popularity.
Ankang Jia
Ankang is taken from the idiom Fu Tai An Kang, both of which have the meaning of safety and health, and have auspicious implications. Putting these two words in the company name is highly associative and easily remembered by customers. Putting the family name in the company name can well highlight the company's field and industry positioning. For example, the company type in the home furnishing industry or decoration industry is simple and grounded.
Simple and easy-to-remember company name naming skills
Giving a company a simple and easy-to-remember name is of great help to the development of the whole company. So, how to choose the company name to be simple and easy to remember? Here are some naming techniques to share with you.
1. Choose words with simple strokes and easy to write
If the company name wants to appear simple and atmospheric, it is very important to improve the conciseness of the whole name. So, how can we improve the brevity of the whole name? The simplest way is to choose some simple strokes directly and avoid some uncommon words with complicated strokes, so as to make the whole name more memorable. For example, simple and meaningful words such as dragon, auspicious, sail and star are very good in the company name.
2. The number of words in the name should be controlled within 2-4 words.
The company name, with too few words, will appear dull, without depth, while with too many words, it will make people feel tedious and difficult to remember. Therefore, when giving the company a simple and easy-to-remember name, the number of words should be controlled within 2-4 words as far as possible. Such a name is relatively simple to remember and relatively accurate to interpret the meaning.
3. The name shows the industry orientation and characteristics of the company
With the development of social economy, different industries are experiencing rapid development, and different types of companies have different development paths. Therefore, when giving the company a simple and easy-to-remember name, if you can highlight the industry field and nature of the company, you can let customers intuitively understand the company's goals and objectives, so as to attract customers in a targeted manner. It is more conducive to the publicity and promotion of the whole company.
simple and easy-to-remember company names
1. Two words
Chuangmei, Lehong, Guangqiu, Changmao
Weihong, Longsheng, Longnuo, Housheng
Huanghai, Hongben, Hanbo, Yuanhuan
Yubo, Heqing, Huaxing and Renkang < Chihiro
Chuanlan, Annie Ann, Huguang, Zhongfa
Quanhong, Qingding, Baodong, Xinzhou
Haoying, Guiya, Yuelong, Diyi
Fali, Runkai, Jiejiu, Qianquan
Daixin, Shougong, Jingbao and Houze
. Hongkangben
Naditong, Hongyihao, Bangtaigui, Guiqianjiu
Yuelongfu, Tongfuman, Yingyuyuan, Chunfeigan
Sotheby's, Anhouda, Yuanguanfu, Guangshengzheng
Fuji Hui, Shidingli, Boao, Kangbaizhi
New and Far Use. Naming symbols are rare. It is mostly used for matching words. For example, Xiaoqi Siyuan, September Miracle, and Australia Qisheng.