In p>1957, Ballman and Knight met at the University of Oregon. After graduation, Knight went on to study for an MBA degree at Stanford University, while Ballman continued to be a track coach and design sports shoes at the university. Five years later, Knight concluded from a survey report that Japanese-made low-priced sports shoes and high-tech sports shoes will end the situation that German sports shoes dominate the world in the United States. After graduation, Nate went to Japan to contact the Tiger brand sports shoes manufacturer there. He introduced himself to the manufacturers as "Blue Ribbon Sports Company", and he convinced the manufacturers of Tiger brand that the United States has great market opportunities.
Phil Knight (a young middle-distance runner) and Bill Ballman (an excellent track and field coach) cooperate to provide athletes with the best performance products.
blue ribbon/tiger brand cooperation 196-1971
in 1962, the first batch of tiger brand products arrived in the United States.
In p>1964, Knight and Ballman each invested $5 to set up BLUE RIBBON SPORTS, representing Tiger brand sports shoes in the United States. Two $5+a handshake = the future NIKE company.
in p>1968, the Cortez shoes and Boston running shoes, which were reformed by Ballman, became the best-selling products of Tiger brand sports shoes, while Knight was laying a financial foundation for the company's development. Due to the restriction of credit policy at that time, Knight signed an import contract with a Japanese company Nissho Iwai in 1971, and Blue Ribbon Sports Company began to have its own sports shoes production line, which also marked the end of the cooperative relationship with Tiger Brand. In six years, the company's assets have increased from $8, to $1.96 million, the number of employees has also increased from to 45, and the first blue ribbon company's retail store has also opened in Santa Monica, California.
From Blue Ribbon Company to Nike Company 1972-198
Blue Ribbon Company officially ended its cooperation with Tiger Brand Company and formally established a new young company named Nike-Greek Goddess of Victory. NIKE began to own its own sports shoes products, and the first one was running shoes.
Nate and his wife personally printed Nike T- shirts and distributed them in Eugene's 72nd Olympic Games, but everyone who saw them asked, "Who is Nike?"
NIKE was formally established in p>1972. Its predecessor was Blue Ribbon Sports Company invested by current NIKE President Phil Knight and coach Bill Ballman.
in p>1973, knight streamlined the whole production and marketing procedure, allowing retailers to place orders in advance. "Futures" became the standard of this industry.
in p>1973, the record creator of the 2m-1m race in the United States (Prefontaine)-the first NIKE champion. Because of its strong fighting spirit and indomitable spirit, it is known as the "soul" of NIKE.
NIKE international company was formally established in p>1978. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America
1979: Tailwind running shoes, the first pair of shoes with NIKE AIR-SOLE air cushion. NIKE is headquartered in Beaverton, Oregon. So far, Nike has occupied 5% of the running market. The first NIKE clothing production line was launched.
By 198, this company with 2,7 employees became a public company. NIKE entered China and set up the first NIKE production contact representative office in Beijing. After that, NIKE adhered to the concept of "Local for Local", not only introduced advanced technology into China, but also devoted itself to the cultivation of local talents, production technology and sales concepts, taking local products and using them locally, and made rapid progress in China.
the development of NIKE 198-1991
1981: Nike was founded.
in the first few years, Nike became the leader of the sports industry. Nike International has developed its business in more than 4 countries. By 1984, the company's assets had doubled to $919.8 million.
in p>1985, the launch of the new star Jordan and the first generation AIR JORDAN basketball series was the most successful sponsorship investment of NIKE.
With the development of the number of employees and the sales of shoes, Nike experienced a decrease in income for the first time in 1985. The following year, the situation improved, and in the third year, the situation was worse.
in p>1988, Nike found that dealers could no longer provide timely and high-quality services to retailers. Nike then hired an indoor sales representative to strengthen the promotion of product expertise. And, more importantly, Nike re-established its dominant position in technology-Nike air cushion technology.
1989: the World Campus of NIKE headquarters in Beaverton was re-established.
1991: AIR18 perspective-visible air cushion.
in the past ten years, Nike's assets have reached two billion dollars.
Our own world-from 1992 to the present
In 1992, Nike became the only sports and fitness company in the world with assets exceeding 3 billion dollars.
1992: AIR HUARACHE------ foot-shaped sticking technology.
1993: Air Max-Air Cushion King.
1994: AIR MAX square-combined air cushion technology.
In p>1996, －NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (Hong Kong was also incorporated into China District as a branch in January 22).
in p>1997, the assets of Nike Asia increased from $3 million in fiscal year 96 to $8 million. Two important customer service centers opened in Seoul, Korea and Tokyo, Japan. China has become an important market. Nike World Park continues to expand, with plans to reach 7,1 rooms, which can accommodate 16, employees. Analysts predict that Nike's assets will reach and exceed $9 billion. These achievements all come from: helping athletes improve their performance.
1997: NIKE signed a contract with the Brazilian Football Association for 1 years, and it will move towards the position of a global football leader.
1997: zoom air-impact air cushion.
1999: tuned air-adjustable air cushion.
2: NIKE Shox technology. Five years later, his assets grew to $6.5 billion-including Nike clothing industry and the acquisition of --Canstar Sporting Goods Co., Ltd., the world's largest hockey equipment manufacturer.
in may, 22, NIKE began to hold a nationwide 3-on-3 football match, and hundreds of youth teams competed for medals at the age of 14, 16 and 18 in Guangzhou, Shanghai and Beijing respectively. This is another great move made by NIKE for the development of youth sports in China.
in July, 22, NIKE specially invited Vince, an NBA superstar who was called "Dr. Fang Ke". Carter came to Beijing, and the purpose of Carter's trip was to support the youth basketball cause in China and spread the culture of "letting guests go".
In August p>22, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.
in July, 22, NIKE specially invited Vince, an NBA superstar who was called "Dr. Fang Ke". Carter came to Beijing, and the purpose of Carter's trip was to support the development of youth basketball in China and donate rebounds to chinese basketball association on behalf of Nike.
In August, 22, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.
In China, NIKE not only supports the development of football in China, but also pays attention to the development of teenagers. It has launched a series of large-scale youth sports activities called "My Dream", which initiated the 3-on-3 basketball match in China, the NIKE Senior High School Men's Basketball League, the NIKE Youth Football Super Cup and the 4-on-4 Youth Football Open.
"A journey of a thousand miles begins with a single step", which is a well-known idiom from Lao Dan in late spring and autumn. It has been used up to now, and it is used to describe that big things should start from the first step, and the success of things is gradually accumulated from small to large. People must wear shoes if they want to walk. It is self-evident that shoes are full-size clothes with decorative and sanitary functions, which people wear to protect their feet from hard objects with edges and thorns, facilitate walking and keep out the cold and freeze. Although shoes only account for a small part of people's clothing, and they are at the "lowest level" that is not noticed by people, their functions are very important. This shows how important shoes are in people's daily life!
shoes have a long history
when did shoes originate? Who invented it? There is no way to verify it now, but history shows that China is not only an ancient civilization of clothing, but also an ancient civilization of making shoes. About 5, years ago in the Paleolithic Age, when primitive people sewed animal skin clothes with bone needles, they also sewed animal skin shoes to protect their feet and pursue measures. Shoes are the general names of shoes, boots, shoes and cymbals. In ancient times, they were called cymbals (sound couch), cymbals (sound sprinkling) or shoes, and also called shoes (sound sprinkling), cymbals, cymbals and cymbals (low sound). Shoes and shoes are the same thing, but they have different names according to the different times of wearing. Before the Han Dynasty, they were mostly single-soled shoes made of hemp and ge, such as the poem compiled in the Spring and Autumn Period. Wei Feng? Ge Wei contains: "correcting disputes." The later Han Dynasty called the shoe, which was made of hemp and silk. Wear straw sandals. According to "Interpretation of Names and Clothes" written by Liu Xi in the Eastern Han Dynasty, it is recorded that: "I travel with grass shoes, and I am light, because I think it is famous." Tiles are also a kind of shoes, usually referring to wooden soles, with or without teeth; There are also grass or silk. "release the name? Interpretation of clothes "contains:" Silk is made of silk, such as silk. " If you don't talk about silk, you can't practice mud, and you can practice mud. This can also be rolled in the mud, so it is called. " According to the Biography of Song Shu Xie Lingyun, "Spiritual luck always wears clogs, and when going up the mountain, the front teeth are removed, and when going down the mountain, the back teeth are removed." In ancient times, "cymbals" refers to shoes made of animal skins, which are called boots. "Boots" refers to boots that are high above the ankle. It gradually became popular with the introduction of Hu Fu, and it appeared in large numbers after the Han Dynasty and became popular in the Tang Dynasty. Book of Jin? Liu Zhaochuan: "I tasted someone riding a donkey in boots and going outside the Zhaomen Gate." Boots are characterized by strong thermal insulation, walking in mud and swamp, and being convenient for riding horses. "Fen" also refers to shoes made of animal skins. According to "The Biography of Han Yang Xiong", "Bow and dress frugally, don't wear clothes, and don't wear leather." "Hong" refers to slippers. "Urgent Articles" Volume II: "The leather is an angel brown sock towel." Yan Shigu's note: "Wei Lu means Wei Lu, whose head is deep and flat. Today's customs call it. " Also known as hammer shoes. Three generations were made of leather. In the second year of the first emperor, it was made of pu, and from the Jin Dynasty to the Tang Dynasty, it was made of grass. In Liang Wudi, it was made of silk. According to Tao Zongyi's record of dropping out of farming, Volume 18, "Shoe-rolling", it says: "People in western Zhejiang take grass as their shoes and have no heels, so they are called hoe-rolling." At this time, it has been proposed that slippers are also a kind of shoes. According to research, as early as 4, years ago in the Xia Dynasty, people began to wear straw sandals. The word "shoe" has been recorded in Zhouyi three thousand years ago, and it is clear that shoe is shoe. In the Eastern Jin Dynasty, Xie Lingyun, a famous poet, invented "Xie Gongqi", which has teeth at the bottom, using front teeth when going up the mountain and rear teeth when going down the mountain. It is an ideal hiking shoe. To this end, Li Bai, a great poet in the Tang Dynasty, wrote "Xie Gongqi, up a ladder of blue cloud" in tianmu Mountain Ascended in a Dream. Sunny ocean half-way, holy cock-crow in space. " The famous poem vividly depicts the poet boarding the towering Tianmu Mountain and enjoying the beautiful fun of the "fairy world".
during the northern and southern dynasties, it is said that a woman made cloth shoes with a fragrant cushion inside and a lotus pattern on the sole with hemp rope. This kind of shoes will leave a beautiful lotus pattern when they step on the soil. People call this kind of shoes "step by step lotus shoes". In the Tang Dynasty, some people invented hiking shoes suitable for walking. It is said that Li Bai, a great poet, loved to wear this kind of shoes. Later, many literati followed suit, and it appeared more than 1 years earlier than the travel shoes that are now popular all over the world. According to legend, in the ancient land of Qilu, a kind of shoes wrapped in cowhide was also popular, which was called "kicking a cow to death" every day, which can be compared with modern excellent football shoes.
as for bricks, they are generally made of wood. According to legend, during the Spring and Autumn Period and the Warring States Period, Jin Wengong was exiled abroad for 19 years, that is, he was rewarded with his entourage after his throne. One of them, a courtier named Jiezitui, refused to accept Jin Wengong's reward, so he lived in seclusion in the mountains and urged him not to be an official. In a rage, Jin Wengong threatened to burn the mountain, while the meson pushed the tree and burned it to death. Afterwards, Jin Wengong was very sad, so he made clogs from this tree as a souvenir, so clogs were widely circulated among the people. According to research, the ancient people wore clogs, first, to be cool and walk hard; Second, in order to prevent moisture, especially in the wet and rainy south, clogs are often worn as rain boots. In the late Ming and early Qing dynasties, ladies and children often wore red clogs, while men wore black clogs, which became casual shoes in daily life. Even if a girl gets married, she should paint colorful clothes as a dowry.
In ancient times, shoes, boots and clothes were clearly divided, especially when to wear shoes and clothes, there were strict rules. In the history of our country, there are many legends about shoes, such as "Zheng people buy shoes" ("Han Feizi's foreign reserve says left"): "Zheng people have shoes, first they sit on their feet, and then they forget to do them in three cities. They have already done them, and it is the day:' I forgot to hold them.' Instead, take it back, and return to the city, so you can't perform. People say,' Why not try it enough?' Yue:' Ning reliability, no self-confidence. ")," cut off your feet and fit your shoes "("Zhun Nan Zi Shuo Lin Xun "):" A husband is so worried that he will hurt his support, just like cutting off his feet and fitting his shoes, and beheading him will make him crown. " ), "Kou Zhun boots" and "hard shoes", etc., are well-known allusions and legends. These philosophical allusions and legends bring people a lot of enlightenment and warning. Thus, shoes are not only run-up things on human journey, but also the crystallization of human wisdom.