Company naming, brand naming process?

In today's era, commercial competition has become brand competition. No matter what company or product it launches, it pays attention to brand management and pursues brand effect. What is a brand? To put it simply, it is your company name, your company LOGO and your product name. The sea of commerce is vast, but sometimes it is rough. If you want to have a foothold, you need to start your brand. Then, first of all, the most important thing is to take out a good name as a brand. Below, let Xiaobian tell you about the brand naming process of the company. Friends in need may wish to come and have a look and learn.

company brand naming steps

1. Before naming, the preliminary investigation should first analyze the current market situation, the future development trend of domestic market and international market.

second, the strategic thinking of brand naming enterprises, the composition and efficacy of products, people's feelings after using them, the naming of competitors, and so on, and we will use this product as consumers to get personal feelings, which is very helpful for inspiration.

third, after the preliminary investigation of naming strategy, we should choose the naming strategy that suits us according to the specific situation of the brand. In general, the naming of efficacy is suitable for specific product names; Emotional naming is suitable for including brand names of multiple products; Meaningless naming is suitable for family-owned enterprises with many products. Names are suitable for traditional industries and have a sense of history; Place names are suitable for brands famous for their origin; Animal and plant names give people a sense of intimacy; The new name is suitable for all kinds of brands, especially fashion and technology brands ... Of course, before the formal name is given, we can also try various strategies.

IV. Brainstorming meeting After the strategy is determined, a brainstorming meeting can be held and sparks collide. In the brainstorming meeting, any weird names should not be blamed, but should be written down. A brainstorming meeting may not get a satisfactory result, but it can help us find some key roots, which are the general direction of naming.

You can also click on the customer service at the bottom to inquire about the eight-character name, the name of Zhouyi, the name of the company store and the name of the baby. We will give the baby a good name with good luck according to the date and time of birth!