Pixiu sits in front of the door, Guan Gong urges goods in the store, Tibetan incense lingers in the small room, and "consecrated" items fill the windows... The reporter recently visited some chain jewelry stores in Nanning, Liuzhou, Guilin, Wuzhou and other places in Guangxi to look at the goods that help luck. It has been reported that some "Feng Shui luck-boosting" practitioners sell "consecrated" Feng Shui jewelry at high prices in the name of helping customers analyze their fortunes and help people seek good fortune and avoid bad luck, seeking high profits.
More than 10 stores in one section of the road have "opened" jewelry priced at tens of thousands of yuan
In busy areas such as Dongge Road in Nanning, Longcheng Road in Liuzhou, and Zhongshan Road in Guilin, during an interview, the reporter It was found that there are dozens of stores selling Feng Shui, numerology, and promoting good fortune, and some of them claim to have more than a dozen local chain stores.
On the short stretch of road from the intersection of Dongge Ancient City to the intersection of Donggege Village in Nanning City, there are more than 10 Feng Shui and numerology shops. The shop signs include amulets, five elements of Feng Shui, naming experts, improving luck, Words such as pointing out individuals.
In a store on Fengxiang Road in Nanning City, the display window is filled with crystal bracelets, jade pendants, crystal pools, jade unicorns, Buddha statues, etc., with prices ranging from several thousand yuan to more than 100,000 yuan. According to the staff, these ornaments have all undergone twelve "blessings" and are consecrated in the store in the name of the individual. The effect of increasing luck is very strong. As long as the individual purchases the corresponding ornaments according to the horoscope of birth, he can seek good luck and avoid evil.
The clerk said that the so-called "Twelve Lights" refer to the "consecration" of 12 top Feng Shui masters after a complex and rigorous ceremony for 7749 days.
However, when talking about how to prove that these jewelry are indeed "consecrated", the clerk just said that their store "has more than 80 branches across the country, is strong, and its reputation is absolutely guaranteed." .
Half-day training can "train" 100 customers to "defeat Tai Sui"
A staff member Huang who has been working on Dongge Road for more than 5 years told reporters that Feng Shui Numerology chain store The vast majority of people are young, and there are many who have graduated from technical secondary schools. They only need half a day of training to "get customers". The youngest store manager in the industry is only 24 years old, but he already has 4 years of experience.
“Age is not important, education is not important, funds are not important, the key is ‘understanding’.” This has almost become the “rules” of the staff.
An industry insider who did not want to be named told reporters that these so-called trainings actually teach some basic fortune-telling knowledge, find out the horoscopes and five elements based on the date of birth provided by the customer, and then start to calculate the so-called " "Luck" is nothing more than related to health, career, relationship, family, and wealth.
"Generally speaking, the clerk will first ask you whether you have certain knowledge of numerology and Feng Shui. If the customer is knowledgeable, he will speak more generally and conservatively, and advise the customer to buy jewelry to help with wealth and career; if If the customer doesn’t know the ropes, he will say something bad and trick the customer into buying jewelry to avoid misfortune,” the industry insider told reporters.
The leaflets of many stores have printed the fortune analysis of the 12 zodiac signs in 2014. Each so-called analysis contains "unsatisfactory health fortune", "contrary to Tai Sui", "destroying Tai Sui" and "harming Tai Sui". "Execution of Tai Sui", "Value of Tai Sui", "There are many scoundrels", etc. The solution is simply to buy various "consecrated" jewelry and ask the store master to set up "Taisui Transfer Bureau" and "Yigui Authority Bureau" at home. "Ping An Wealth Bureau" and so on.
Nanning citizen Zhang Yu told reporters that she was strongly invited by a clerk in a fortune-boosting jewelry chain store to enter the store for free numerology calculations. In the end, it was "tested" that she was "too old" this year and needed to wear a " Only the zodiac jade that is "consecrated" can turn bad luck into good luck, and the cheapest zodiac jade in the store costs 1,980 yuan.
A "Feng Shui Numerology" clerk on Dongge Road who only has a junior high school diploma said that the store's revenue in 2012 exceeded 3.8 million yuan, while the rental and labor costs were less than 800,000 yuan.
Why the over-the-scope operation of selling dog meat by selling sheep's heads often succeeds
Chen Lidan, who has been specializing in "Feng Shui Numerology" and "training" in the Pearl River Delta for many years, estimates that in a central urban area like Nanning, there are In a city with a population of 3 million, there are no less than 100 Feng Shui numerology stores of various sizes, most of which sell Feng Shui accessories and home fortunes. Statues of gods, incense, and talismans are all "standard features" of this type of store decoration.
Chen Lidan said: "It is certain to sell hanging ornaments 'sheep heads' and sell feng shui fortune telling 'dog meat', because activities such as feng shui consultation and numerology analysis are not within the scope of business stipulated in the industrial and commercial license, but if there are industrial and commercial personnel If you come and ask, they will say that these are just some product introductions for selling handicrafts."
The reporter recently visited the Dongge Road section for more than two hours at around 11 o'clock and found that there were only a few customers entering the store. There are 12 people, and most customers enter the store for more than 10 minutes. During interviews with many stores, the reporter found that the industrial and commercial licenses of such stores indicate that they are handicraft sales companies and have nothing to do with Feng Shui and numerology.
Yang Huabing, a lawyer at Weiheng Law Firm, said that expressions such as Feng Shui consultation and numerology analysis are not within the scope of business approved by the industrial and commercial departments. If individuals or companies use handicraft sales and other methods to engage in disguised activities, Activities such as Feng Shui consultation and numerology analysis are suspected of operating outside the scope. If citizens find that businesses engage in such behavior, they can complain to the registration authority or to the industrial and commercial office in the jurisdiction.