If you are asking about the literal meaning written in the book, that is to say, the person who runs very fast, I only found this
whose parents are all in finance, but he is not interested in numbers.
He is a mobile phone battery. He never leaves his phone, but he seldom receives several phone calls.
He now manages enterprise groups of more than a dozen companies with assets of more than 1 billion yuan.
Fang Jin, a name that can't be searched on the Internet, has created a famous brand in China for the mobile phone battery industry this year, and it is also a zero breakthrough for the famous brand in China, Fuzhou.
It's better to start my own factory with a little salary
"I'm introverted and not talkative," Fang Jin seems to explain. Before starting his own business, Fang Jin worked as an employee in two collective and state-owned enterprises for nearly 1 years respectively. This also created his rigorous and cautious style.
"I was working while planning to set up a factory outside." After working in the factory for six years, I was familiar with the production and sales of surveying and mapping instruments. Fang Jinmeng made a plan to set up his own production instrument factory. He said that he might as well be his own boss instead of working all day to get some salary.
After the factory planning was almost complete, he quit his job in the instrument factory and started a new one himself. He was only 25 years old at that time. Later, I made some money and absorbed some new partners. However, after 2 ~ 3 years, Fang Jin found that although the instruments and equipment were well reflected in the market at that time, the prospects were not optimistic, so he transferred his shares in the factory to his partners.
He chose a new industry at that time-communication, which also created today's Scud. From walkie-talkies to cordless phones, Fang Jindu has done it.
Make a "black pearl"
Dig the first bucket of gold
"My first bucket of gold should start with making a" black pearl "." Fang Jin said. "Black Pearl" is a kind of communication product between walkie-talkie and mobile phone, and its appearance is similar to that of mobile phone. At that time, mobile phone was not popular, and "Black Pearl" has a short-range intercom function within 3 kilometers, so the market is very promising.
in 199, Fang Jin, together with his compatriots and brothers, and a company * * * set up a new trading company, specializing in communication equipment such as "Black Pearl".
"At that time, our trade volume was the largest in China, and we all used containers to purchase goods. The size of' Black Pearl' was similar to that of a mobile phone, so how many pieces should we pack?" Fang Jin said that at that time, dealers from all over the country gathered in Fuzhou for wholesale. Due to the short supply, some dealers even waited in Fuzhou for half a month.
this is the original accumulation of Fang Jin. After working as a "black pearl" business for 3 years, Fang Jin dug up the first bucket of gold in his life, which laid the foundation for his later investment in the mobile phone battery industry.
But the good times did not last long. With the introduction of national policies, the use of "black pearls" was banned. "The life span of' Black Pearl' is only three years. Until it was banned, we still had 6 million yuan of goods in stock, and at least half of them later became waste products." Fang Jin said so. But despite this, Fang Jin's first bucket of gold in his life has also been recorded. How much is this first bucket of gold? Fang Jin didn't mention it, but it can be seen from its inventory of goods worth 6 million yuan.
The test output value has shrunk by tens of millions of yuan
In 1995, Fang Jin, who got the first bucket of gold in the "Black Pearl", began to have the idea of running an industry. This time, he chose mobile phone accessories. During the conversation with the reporter, Fang Jin never left his hand, and his words and manners showed his special preference for mobile phones. He believed that mobile phones were popular electronic products comparable to computers. In 1997, Fang Jin founded his own industry-Scud (Fujian) Electronics Co., Ltd. At the beginning of the business, Fang Jin took mobile communication accessories as the main direction of the company's development. With the rapid development of mobile communication in China, it has also developed rapidly.
It's a clever name
"Although it's not so pleasant to hear, Russian Scud missiles are well-known in the war. We have already started this brand, adopted the name of' Scud' and transplanted this world-famous name into our own products, and everyone will remember it at first sight." Fang Jin said that the name "Scud" will make people feel strange, and then they will have the desire to know. Secondly, they also hope that the enterprise can grow rapidly and become a "Scud" in China's battery industry.
This enterprise started well, from a small factory with dozens of people to a production enterprise with thousands of people. However, the test came immediately. Just as Fang Jin was preparing to make great achievements, an industry war got him into trouble.
The industry is in a dilemma
"The company has suffered losses for two consecutive years, and like many small enterprises, it is facing the threshold of being eliminated." Fang Jin said that from 1999 to 2, the company experienced the most difficult adjustment period, and its output value shrank by tens of millions of yuan. The profound background behind it is that domestic investors are optimistic about the low investment cost and under-development of mobile phone batteries, and they have invested in it one after another. The whole mobile phone battery industry has experienced a period of melee, and the immature Scud has also suffered defeat. In Fang Jin's words, Scud can't meet the requirements in terms of management and specialization.
from 1999 to 2, it was the most difficult time for mobile phone battery enterprises, and the enterprises that failed were out of the game, and the industry entered the stage of "group warfare". As the helm of the company, Fang Jin is also in trouble, and the enterprise faces do or die.
developing a brand to win and attacking in many ways
Those two years have also become the most calm period for Fang Jin. After a long period of consideration, he finally made a move.
"We don't have a bloody battle with other mobile phone batteries", Fang Jin, who has a forward-looking vision, resolutely put most of his efforts into the enterprise, paying close attention to management, quality and brand building. In 1999, when the industry was in a scuffle, Scud passed the ISO91 quality system certification, which was the first in the domestic mobile phone battery industry. Now, Scud is the only battery enterprise in Fujian that produces its own brand, and it has also become the most influential mobile phone battery brand in China. Even in the industry, Scud's reputation now even exceeds Fang Jin, the founder who has been in the communication industry for more than ten years.
In 21, Fang Jin made two more decisions: launching supporting projects and supporting mobile phone manufacturers. "We have provided supporting services to more than 1 large-scale mobile phone companies such as Amoi, Bird, NEC, Siemens, Lenovo and Konka, and the supporting services have improved the popularity of Scud in the industry."
In the future, the focus will be on
automotive electronics
But Scud can't just make batteries forever. Now Fang Jin is making a strategic layout for the future of Scud. Recently, he bought an enterprise owned by China Electronics Group in Shenzhen, and on the basis of this, he expanded the scale, which was specially used to develop and produce car stereos, car TVs, car navigation systems, reversing radars, etc. In addition, R&D centers have been established in Shanghai, Guangzhou and Shenzhen, and a new round of investment and entrepreneurship has begun.
"Batteries are still our main business, but a key point in the future will be in the field of automotive electronics, which Scud will do in the next 1 years." Fang Jin said that he had spent tens of millions of dollars in Shenzhen to acquire the automobile multimedia enterprise of CLP Group, and started to produce the listed automobile audio-visual products, so he had to give it a try again.
Entrepreneurial experience
Forgiveness builds a team
Fang Jin is not good at words and is not good at socializing. His evaluation of his own business is more about luck.
"I'm not good at management, and I don't position myself as the boss." In Fang Jin's view, a boss must be very smart and can manage, but he is not good at these things, even unfamiliar with finance.
"I actually only do two things, one is enterprise strategy, and the other is employing people. What kind of people should I use to develop the enterprise?" " Fang Jin believes that when he is the chairman of the board, he doesn't feel hands-on. On the contrary, he still has some leisure. "What will Scud do in the next 1 years? This is what I want to consider, and what general manager I want to use is also what I want to think about."
Fang Jin claims to be introverted. He started his business for 1 years, mainly relying on his team and partners. Fang Jin attributed his entrepreneurial success and scud achievements to the team, and his tolerance has created this team.
Attracting partners with charisma
Talking about his team and several of his partners, Fang Jin was full of praise. "I don't know management, I don't know finance, and I'm not even interested in them, but my partners have made up for my shortcomings. Even in difficult times, we haven't been separated." Fang Jin said that he has been cooperating with his partners for 1 years. Undoubtedly, Fang Jin's personality charm and strategic vision have attracted partners.
"An enterprise is a team, and it depends on everyone. No matter whether it is a boss or an entrepreneur, he can't do all the work by himself. A good leader needs a good team and a strong team to make a good enterprise. For the leader, tolerance is very important to everyone in the enterprise." Fang Jin said.
Fang Jin's charm has influenced many people. The shareholder level of the enterprise is also a very United core level. No matter in the rising or falling stage of the enterprise, some employees in Fang Jin's enterprise have been with him for more than 1 years. Nowadays, Scud has set foot in many fields, such as building materials, basic industries, communication terminals, automotive electronics, etc., with assets of more than 1 billion yuan. Among the Scud, Fang Jin is the biggest boss, and his shares exceed 4%, accounting for a controlling position.