1. The naming sign method of construction companies
The sign naming method is mainly based on physical objects to highlight the distinctive features of enterprise companies. Now it has developed into a part of CIS in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
2. The name-naming catering method of construction companies
The auspicious expressions liked by the public are used in the names of company stores to cater to customers' happiness-seeking psychology, so as to attract business.
3. Naming method of names and places of construction companies
Many companies will name their companies according to their names or places. Because people's names and place names have special meanings, the names of companies and enterprises often named after people's names and place names look simple and concise, but their names will be loud and generous, and their meanings are also very rich.
4. The method of naming brands for construction companies
generally refers to that companies use their own brand names after creating brand-name products. For example, Shanghai Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company used their own brand products "Lubao Golden Pen" and "Phoenix" to name their companies.
5. homophonic method for naming construction companies
This method seems to be accidental coincidence, but it has ulterior motives, which makes people interesting to read. For example, a Shanghai boss, Yu Pinghan, named the store "Yu Conscience Pharmacy", which is homophonic with "Conscience" in pronunciation, which makes the public feel that the boss is sincere in not making money in business.
skills of naming a construction company:
1. The name of a construction company should have its own uniqueness. A company name with personality can avoid being identical with other company names, so as to avoid confusing the public memory and deepen the public's impression of the company. For example, Lenovo Group's "Lenovo" and other names all have unique personalities and are impressive.
2. Be good at self-expression and enhance self-confidence. This method can increase self-confidence, put pressure on opponents and strengthen public trust. For example, the "Giant Group" gives people a feeling of being tall and powerful, and its strength is strong.
3. Grasp people's psychology. People all have the desire to find out the novelty and the psychology of seeking good luck. Therefore, if we can grasp this point, it will have unexpected effects.
4. Use numbers skillfully. This method is simple and convenient for people to remember, identify and spread, such as "Sanjiu Group", "Zhangguang 11" and "888 Restaurant", and the combination is easy to remember the company name.
5. The name of the construction company should conform to the company's philosophy and service purpose. The name of the construction company should not only be consistent with its business philosophy and activity identification, but also conform to and reflect the content of the company's philosophy, and also reflect the company's service purpose and product image, so that people can feel the company's business philosophy when they see or hear the company's name, and they can have a happy association and a good impression on the company. This helps the company to establish a good image. The name of the construction company, the name of the construction company
6. Be good at quoting classics. Borrowing classics is an artificial skill, which can make people have rich association and nostalgia, and bring them closer emotionally. Of course, this method is conditional and suitable for serving intellectuals and elites.
7. Take the fruit as bait. That is, let people see good "facts" first, such as "good boy tutoring", and clearly tell parents that this result is "good boy", which is exactly what parents want, and naturally it is very popular. Naming skills directly affect the result.
8. The name of the construction company should be short and concise. The company name is easy to spread, concise and clear at a glance, which can not only attract customers, greatly improve the spread of the company name, but also convey a wide range of meanings to consumers, which is helpful to arouse brand association and arouse the desire for communication. For example, the names of "Master Kong" and "Want Want" are short and pithy, which have created extraordinary benefits for enterprises.
contraindications for naming construction companies:
1. Avoid using partial characters when naming construction companies
Trademark names are for consumers to call, and the popularization of characters should be considered. However, it is a pity that some trademarks also have some very serious problems in naming words.
2. construction companies should avoid using polyphonic words in their names
using polyphonic words in their names will bring great inconvenience to people's calls, just like using uncommon words, and the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations.
3. Avoid using unlucky words in the name of construction companies.
The meaning of unlucky words is the taboo of business naming. Because it not only makes the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is a person, an enterprise or a commodity, and even politics will be affected.
4. it seems to be a common problem for Chinese people to avoid similarity and similarity in the names of construction companies. You chose a brand with three words, so I tried to be the same as you, so as to confuse consumers. Your name is Bomi, and my name is Xmi. If you are Yikang, I will be called XKang; if you are Qixing, I will become XX. The above is still the same and similar technique of gentleness and elegance.
5. The name of a construction company should not be obscure in meaning.
The obscure meaning means that the pronunciation is too abstruse for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
The names of enterprises and trademarks have the functions of indicating the nature of enterprises and suggesting the functions of products, which require strong readability.