Principles and key points of corporate naming
Principles and key points of corporate naming. A cultured name will be praised wherever you go. Naming is actually very labor-intensive. A name is a title for a person to "walk in the world". A good company name can make the company develop better. I will tell you the principles and key points of company naming.
Principles and key points of corporate naming 1
1. Principles of corporate naming:
1. In line with the numerology of the corporate legal person or the largest shareholder
That is to say, choose your favorite god through numerology, and then combine it according to your favorite words; a good name should be easy to remember, easy for consumers to identify, conducive to promotion and communication, and build the core competitiveness of the brand;
2. Comply with the five-part profile
This is a naming method spread from Japan. It only serves as a reference in the entire naming process and is not the main factor;
3. The company name must be identifiable
This is a symbol that distinguishes the company from other companies. It must be original and meaningful, avoid similarities, and make it clear at a glance.
4. The company name should be consistent
The company name should be qualitatively consistent with other corporate images and should not be contradictory.
6. Company naming is proprietary
A company must have its own proprietary concept in order to stand out in the market. The name should be chosen based on the legal person’s life information. Try to make up for the disadvantages in the development of the enterprise, highlight its own advantages, and avoid being similar or identical to other enterprises, especially enterprises in the industry;.
7. In line with the five-character profile
It is also commonly known as weather, location, people and harmony. The purpose is to combine the good fortune in these three aspects into the name, so that The resulting business name can play a role in increasing luck. The industry in which an enterprise is located belongs to different five elements. This article comes from Free Naming (). Therefore, when naming, the five elements used in the company's industry should be the same or mutually complementary. Only in this way can the enterprise develop smoothly, have a promising future, and develop greatly in this industry. , the business is getting bigger and bigger.
8. Good at math and science
The name of the company (including full name and abbreviation) must not only be auspicious, but also different industries should have different emphasis on math when naming. Specifically speaking, it is necessary to ensure that the heaven, earth, personality, general, and outer patterns are auspicious in mathematics, and there should be no ominous character in the name.
2. Key points for naming a company:
1. Will the sound be easy to pronounce?
2. Can it fully reflect the company’s corporate cultural characteristics
3. It is easy to see clearly even from a long distance
4. It is not similar to other company names and will not be confused
5. Meaningful The artistic conception is beautiful
6. It is easy for foreigners to pronounce
7. The standards are easy to design
8. It will not cause inappropriate associations
9. Is it good to express it in English?
10. There is continuity between the new company name and the old company
11. Once you land abroad, there will be no bad "different names" ”
12. Will the name and the image of the industry make people feel contradictory
13. It is easy to pronounce and has a sense of rhythm when pronounced
14. Only Just recite it once or twice and it will be firmly remembered
15. Standard characters are easy to design
16. After one second, people will immediately know what company the product is selling. Principles and Key Points of Company Naming 2
1. Principles and Methods of Company Naming
1. The meaning should be auspicious
Such as "Announcement Bird" and "Golden Liufu" And other enterprise groups have an auspicious name.
Not only consumers like an auspicious name, but partners are also willing to accept it. How can the company not make a lot of money?
2. The company name must be conducive to shaping the company's image
Building an image is very important for every company, and it can be said to be related to their life and death. The first step in building an image is to come up with a good company name.
3. The name has affinity
A good corporate name should not give people a too serious feeling, let alone a feeling of rejecting people thousands of miles away, but should have a sense of Affinity means having a feeling of being approachable and trustworthy towards people, or at least giving people a feeling of being approachable.
4. The company name should reflect the company’s philosophy and service purpose
This will help shape the company’s image. For example, Panpan Group is named after our national treasure giant panda. It gives people a sense of honesty and stability, thereby establishing a good company image.
5. The company name should be bold
For example, "Tsinghua Tongfang". As soon as you hear the name, you will know that this company has a broad vision and mind, and the enterprising and fighting spirit of the ancient Tsinghua University also In it, this is really a typical bold name.
6. Use place names
If the location of the company has historical origins, you may wish to name the company directly with the place name: place names such as Taishan and Xinghua Village have very deep historical roots. , and these place names are also familiar and loved by people. If the company is named after these places, it will be very conducive to the promotion of the company's products.
7. The name must have a distinct "personality"
Companies such as "Wangwang" and "Wahaha" give people a very unique impression. Such company names can often Unforgettable.
8. Strive to explore the cultural heritage of the company name
Let a good name increase the company's cohesion and highlight the company's cultural characteristics. If the company name can reflect its cultural heritage, it will undoubtedly have a strong advantage among similar companies.
2. Company naming rules
1. The company name shall not be similar to the names of companies in the same industry that have been registered and approved by the same company registration authority, except for those with investment relationships.
2. The name of a company shall not contain the name of another company, unless it has an investment relationship or is authorized by the company and uses the abbreviation or specific title of the company.
3. Except for companies established by decision of the State Council, company names shall not be preceded by the words "China", "China", "National", "National", "International", etc.
4. If the words "China", "China", "National", "National" and "International" are used in the company name, these words should be industry qualifiers.
5. Wholly foreign-owned companies and foreign-invested companies controlled by foreign parties that use foreign (regional) investment company names can use the word "(China)" in the middle of their names.
3. Ideas for naming a company
1. Good at mathematics
The company name (including full name and abbreviation) must not only be auspicious in mathematics, but also different industries. At that time, the mathematical selection should have different emphases.
2. Uniformity
The company name and other images of the company should be qualitatively consistent and cannot contradict each other.
3. Proprietaryness
A company must have its own proprietary concept in order to be innovative in the market.
4. Identification
It is a symbol that distinguishes a company from other companies. It requires original meaning, avoids the sameness, and makes people clear at a glance.
5. Communication
The company name is concise, clear, easy to write and easy to remember, which is a necessary condition for communication.
6. The five elements are in order
The industry in which a company is located belongs to different five elements. Therefore, when naming, the five elements used in the company’s industry must be the same or mutually complementary, so that the company can The development is smooth, the future is bright, the business is getting bigger and bigger in this industry.