(1) the principle of legality. Legality refers to being legally protected, which is the primary premise of brand naming.
(2) the principle of easy reading and remembering. Only when the brand name is easy to read and remember can it effectively play its recognition and communication functions. Brand naming should be concise, unique, novel and loud. Such as red beans, m-zone and shanghaojia.
(3) the principle of respecting culture and transcending geographical restrictions. That is, to adapt to the cultural values of consumers and the cultural values of potential markets.
(4) the principle of no ambiguity. Brand naming can make consumers think. Such as Goldlion.
(5) the principle of implied product characteristics. Name a product from its characteristics, functions, forms and other attributes, so that consumers can see what it is at a glance from its name. Such as Wuliangye, Sprite, Jiajieshi, Band-Aid, Energetic and Business Connect.
(6) the principle of extensibility. A brand name with no specific meaning and no negative effects is more suitable for brand extension in the future. For example, SONY's name, whether in Chinese or English, has no specific connotation. Only from the name, it will not be associated with any type of products. In this way, the brand can be extended to any product field.
Confucius said, "If you don't have a correct name, your words will go wrong, and if you don't, you won't succeed!"!
a good name is a permanent spiritual wealth owned by an enterprise and a product.
an enterprise, as long as its name and trademark are registered, has the exclusive right to use the name.
A good name can always arouse people's beautiful associations and spur and encourage its owners.