Self-media is also my side business. I started to get involved with self-media in 2020. At the beginning, I had to explore it all on my own. It has been a few years now. I dare not say how great I am. V, at least I know a lot about the self-media industry. The choice of track in the field of self-media is really important. A good track will not only allow you to create more easily, but also attract more fans, thus bringing more revenue. Below I will introduce 5 good tracks. I hope It allows everyone to understand the characteristics and development trends of different tracks, so that they can choose a track that suits them.
Food Track
Film and Television Track
Maternal and Infant Track
Workplace Track
Emotional Race Dao
There are many tracks on self-media platforms. The recommended ones are relatively easy and the investment cost is very small. Food Track
If you like to eat and are more interested in cooking food, you can try to develop your own side business as a food blogger. Food can be said to be very popular on all major platforms, and fans are relatively sticky. High, easy to attract powder. Especially for those who like to cook by themselves, the gourmet food track is perfect.
?Field direction Food store exploration: similar to a food guide, the content mainly includes store location, dish introduction, store environment, cost-effectiveness, etc. Food cooking teaching: mainly food making tutorials, the content mainly covers ingredients, production steps and time, etc. The series of making fitness meals, vegetarian food, eating broadcasts, and office worker cooking are very popular among users. There are many bloggers who choose this topic. We have all set up accounts, you can refer to this direction. Food evaluation: Generally, it is a collection of multiple foods. The types of food evaluated are not limited, and the main content is the taste, price, etc. of the food. Food vlog: In addition to product content, one type of food vlog content is an immersive decompression video, and the other content mainly introduces taste. Summary of the characteristics of popular food articles:
1. When creating food characters, you must find differences in the characters, such as "a home cook who cooks a meal for his wife every day", etc., which will greatly increase the number of fans. favorability.
2. The food should be delicious, delicious, and the pictures should be beautiful and eye-catching, so that people can’t help but salivate after just one look.
3. Produce creative content. Only by continuously outputting differentiated and high-quality content can you stand out in this ocean of self-media.
?Film and TV track
It is suitable for friends who usually like to watch TV series and movies. The material is easy to find and the user group in this field is very wide. Both men, women and children will watch some short films and TV shows. video. This track is suitable for friends who are fishing at work? Just go to major platforms to find materials, download them and then process them again.
Field direction: film and television commentary, film and television mixed editing, popular TV series, suspense, comedy movies, etc.
?Video topic selection:
Choose popular and topical content to gain more attention, such as newly released movies/TV series.
In order to avoid copyright risks, you can choose unpopular movies with high scores overseas.
To be in the film and television industry, you need to master certain editing skills, such as dubbing, adding subtitles, mixing and editing, etc. Film and television commentary must have its own point of view, so as to be attractive enough. In the early stage, you can find benchmark accounts, learn from them, imitate them, gradually improve them, and then add innovative elements. Never directly upload other people's videos, otherwise you will be disgraced if you are reported.
? Mother and baby track
A track that is super popular and highly profitable. It is very suitable for mothers or children at home to develop side businesses. It involves all aspects of children and mothers. , the topic is wide, it is easy to attract similar people to watch, and it arouses the screams of mothers.
Field direction:
Complementary food production: Make complementary foods for babies by yourself, record your own production process, and provide production experience to other mothers. Baby's daily life: record some cute and interesting scenes in the baby's daily life, which will really make the aunt laugh throughout the process. The content should find a way to highlight the interesting points and avoid making a running account.
If you have twins or multiples at home, bring your own traffic! Good products for mothers and babies: Share some of your own parenting treasures or popular items to help more mothers choose products suitable for their babies, such as educational toys, strollers, carriers, etc. If the subsequent account is established and monetized The intensity is still very strong. Parenting experience: You need to have enough professional knowledge yourself. Try to avoid sharing experiences if you are half-full. You should bring practical suggestions to novice parents, such as how to deal with baby jaundice and what problems the baby encounters when growing up. How to solve it, etc.
?Workplace track
A side job suitable for working people. The workplace track can be in the form of videos or pictures. If time allows, you can do both. Pictures The article can mainly share the use of various office software such as Excel and Word documents, and the video can explain some interpersonal relationships or one's daily work life.
Field direction: workplace vlog, workplace outfits, workplace useful information, workplace skill improvement, workplace experience, daily life of workers, etc.
? How to do it?
1. Workplace vlog with real people. This content is also the direction of choice for many people. They share their daily workplace life through vlog content, so that the audience has With a sense of immersion and combined with the output of your own value points, this content method has slowly become the mainstream choice for creators.
2. If you insist on making video content, you need to combine it with scenes from your daily life, such as workplace scenes, home scenes, outfit scenes, etc. These may become your advertising spots.
3. Workplace identity is just a logo. This identity does not bring you commercial value. Instead, use the workplace label as an endorsement of trust, and then amplify the spread of your personal IP, so that you will become a better person. Accounts with commercial value. For example, "Fashion Outfits? Workplace Blogger", fashion outfits are her business attributes, and her workplace identity is her personal attributes. She shares workplace content on a daily basis to attract users, and achieves monetization purposes by producing commercial content. Emotional track
The emotional track is very wide, and the dissemination rate of the content is also very high, because this kind of content that has a relationship with you and me, such as family, friendship, and love, has its own traffic. We must learn to analyze needs and think about what value we can bring to others. Emotional value is the baseline of emotional account content. The more popular your content is, the easier it will be to build your account. Remember, content is always the core of self-media and will determine how far you can go.
The main audience of the emotional account is women, and in terms of spending power - women>children>elderly people>men.
Field direction: marriage emotions, parenting emotions, couple themes, family relationships, psychological education, emotional tree holes, love emotions. Which type of person is suitable for this job?
1. Have strong copywriting skills, logical logic, contagious writing, and the ability to turn the content into a story.
2. When making video content, the lens should be expressive and the mouth clear, which can build trust with users.
3. Able to produce stable picture or video content. Common personas are positioned as emotional mentors and psychological counselors
These types of characters usually have professional endorsements, which add points to their personal image, and the expressive content they output is also relatively professional, making them easier to trust. and deal. Scumbag men/scumbag girls
Have various experiences and experiences of being scumbags and being scumbags. They can also attract fans to submit articles to help fans learn more. The output content is entertaining to a certain extent and is very easy to cause* **Ming.
In the emotional track, it is best to master some psychological knowledge, at least know how to enlighten and comfort a person, and know from what angle you can say to impress the other person.
Finally, let me give you some summary:
In the early stage of developing side business, don’t worry too much about exposure and playback volume, and keep a normal mind.
It is not recommended to develop your side business as your main business in the end.
No matter which track field you work in, basic editing techniques must be mastered.