A good and resounding name can make your company and products even more powerful, and it plays a powerful and irreplaceable role in your business. At the end of a purchase, the customer's name also comes to mind when deciding whether to make a repeat purchase. So how do you choose a good name for your business?
First, avoid using polyphonic words.
Using polyphonic characters to name people, like using obscure characters, will bring great inconvenience to people’s names, and the meaning itself is not clear enough. People with polyphonic names with two or more pronunciations are more likely to feel at a loss. Of course, we are not saying that you should never use polyphonic words when naming. But at least ensure that others can determine your pronunciation and not pronounce it incorrectly.
Second, avoid using radical words.
Trademarks are for consumers, so the popularization of words must be taken into consideration. But unfortunately, some trademarks also have some very serious problems with the naming text. A soy protein powder factory named its products such as soy protein powder and instant soy milk products "Feng Gang". Don’t say that ordinary farmers and citizens don’t know about such trademarks. I'm afraid even the teachers in the university may not be known to everyone. It is difficult to imagine that such a trademark can become a famous brand, and it is difficult to imagine that products with such a trademark can sell well in the market.
Some people use obscure words for names because they think a good name depends on choosing a good word. Therefore, when it comes to naming names, the first thing I want to list is the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite.
A good name is like a good article, finding magic in the ordinary, rather than relying on obscure characters, multi-stroke characters, and variant characters. Which of these nice names, Sitong, Founder, Jinlinong, and Master Kong, is not a commonly used word?
Third, avoid obscure semantics.
The implication is that the pronunciation is too profound for others to understand. It's like choosing obscure words. Although the meaning is good, no one understands it, and it means nothing no matter how good the meaning is.
Company names and trademarks have functions such as indicating the nature of the enterprise and implying product functions. And it requires high readability. For example, according to the "Guangming Daily" AD, there was a famous pavilion in Lanxi City, Zhejiang Province. First, they gave themselves a meaningful name, "Strange Stones Turn into Sheep." However, after the sign was put up, others did not understand it. The shop owner quickly added the sign of "Lanxi Corporate Culture Service Co., Ltd." next to the shop name sign to supplement it. What is "turning stones into sheep"? According to the ancient book "The Legend of Immortals", in ancient times, it was said that Huang Chuping met a Taoist priest and took him to a stone chamber in Jinhua Mountain. When his brother started looking, all he saw were white stones. In the beginning, all the stones turned into sheep. No wonder the name of a small shop that serves the public contains such a mysterious allusion that people can’t understand. It is a pavilion with the same name. "Bringing Room Name" and "Correcting Room Name" are easy to understand and memorable. The store name itself is an excellent advertisement.
Fourth, avoid bad word choice.
The unlucky meaning is a taboo in corporate naming. Because this will not only create a bad association with the owner of the name, but more importantly, it will affect the acceptance of the subject by others, whether the subject is a person, a company, a commodity, or even politics will be affected. On February 18, 1987, "Reference News" reprinted a message titled "For blessings, the Governor of Hong Kong corrects his name": "The Hong Kong government and London announced that the 27th Governor of Hong Kong, Sir William Wei, will be renamed Wei Yixin. He will be renamed Wei Yixin on 4 He arrived in Hong Kong on the afternoon of September 19 to take up his new post. He was accompanied by his wife and 18-year-old son. On Valentine's Day, the new Governor of Hong Kong, who just turned 52, changed his name to "Wai Dewei" according to the Mandarin pronunciation. The new governor decided to adopt the name change suggestion based on the suggestions provided by the Hong Kong government because Wei and Wei Shuanggui were not compatible, and the pronunciation of Wei was similar to his in Cantonese. The English name is closer. The name Wei Wei Xin means trust and defense, and Wei Yi refers to ghosts and gods. "It is incredible that bad names are related to people's acceptance of an official, which shows grea
.Shady behavior seems to be a common problem among Chinese people.
You took a three-character brand, and I tried to use two characters like yours to confuse consumers. Your name is Bomi and my name is dear. If you are Yikang, my name is Kang: if you are Qixing, I will become a star. Still the same and similar technology mentioned above.